| Industry: | Apparel |
Zubaz ([1]) is a brand of shorts and pants that became popular during the early 1990s. It was primarily marketed as athletic wear for weightlifting and wrestling due to its stretchy, elastic nature, although became more popular with general audiences. The pants are notable for their often-striped and colorful patterns displayed on them.
In 1988, Bob Truax and Dan Stock began brainstorming a new kind of shorts for the heavy-lifting man.[2] The pair developed a comfortably baggy pair of shorts with an elastic waistband. Zubaz was registered as a trademark in 1989. Initially, they were marketed as a comfortable, functional pair of shorts for weightlifting. Michael Hegstrand, Joseph Laurinaitis and manager Paul Ellering used their professional wrestling personae as The Road Warriors to help popularize the pants in the late 1980s and early 1990s.
They hoped to make a pair of shorts that would stretch and expand with the body during a workout. In a short time, the shorts became wildly popular in the United States. The Zubaz company sold $100 million worth of products in 1991 alone. The company slogan is "Dare to be Different."
Although Zubaz began as a line of shorts, the brand was extended into long pants, caps, shirts, and even diapers. The pants are tapered at the ankle, with the outer part of the leg being longer than the inner part. They have an elastic waistband to allow for greater flexibility and movement. The pants were originally created in a zebra print, but later began to be sold in many other prints.
Regardless of the specific design, Zubaz are almost always bright, flashy, and often ostentatious. Zubaz designed the uniforms of several Arena Football League teams in the early 1990s, including the Tampa Bay Storm and the now-defunct New Orleans Night. However, these designs were considered outlandish and were soon replaced.
In a 1993 survey in Inside Sports magazine, Zubaz finished third in the voting for "Worst Thing to Happen in Sports" that year. Ahead of it were the retirement of Michael Jordan and the death of wrestler Dino Bravo.
The long pants were the most popular item in the product line. Despite the decline in popularity, fans still sometimes wear Zubaz pants in team colors at professional football games.
Zubaz manufactured "slider shorts." These shorts had the famous wild patterns at the bottom of the garment while the rest of the garment displayed the name and logo of the sport team and the Zubaz name.
The original business went bankrupt in 1996[3] and Truax and Stock bought back the trademark rights. In 2007, Zubaz resurfaced, offering a limited production release of the original classic Zubaz patterns. In 2014 the brand fully resurfaced with a wider selection on its internet storefront.[4] The revived brand opened its first storefront in Fashion Outlets of Niagara Falls, a mall in Niagara Falls, New York, in November 2016; Zubaz chose Western New York as its first brick-and-mortar location because of the brand's particular association with the Buffalo Bills, as fans of the franchise have consistently been one of the brand's most loyal customer bases.[5]
In another sign of the resurrection of the Zubaz brand, on July 16, 2008 the Saint Paul Saints independent professional baseball team wore Zubaz pants during their game against the Sioux City Explorers. The bases were also painted in a recognizable Zubaz tiger-striped pattern. On the December 6 edition of professional wrestling TV show TNA Impact, Christopher Daniels and Kazarian wrestled the main event in pink and black Zubaz pants. The Russian curling team wore Zubaz pants in the 2014 Winter Olympics. The Detroit Tigers also wore Zubaz pants in 2017.[6]