ZEE5 explained

ZEE5
Industry:Entertainment, mass media
Owner:Zee Entertainment Enterprises
Area Served:190+ countries
Location City:Mumbai, Maharashtra, India
Commercial:Yes
Registration:Optional
Launch Date: (India)
(USA)
Type:OTT platform
Company Type:Subsidiary
Num Users: 48.11 million (paid) 119.5 million monthly active users[1]
Current Status:Active

ZEE5 is an Indian subscription video on demand and over-the-top streaming service, run by Zee Entertainment Enterprises.[2] It was launched in India on 14 February 2018 with content in 12 languages.[3] The ZEE5 mobile app is available on Web, Android, iOS, Smart TVs, among other devices.[4] ZEE5 claimed 56 million monthly active users in December 2019.[5]

History

Ozee was an Indian digital online platform that was launched in February 2016[6] by Zee Entertainment Enterprises. As of 14 February 2018, the service has been integrated into ZEE5.[7]

Programming

The platform started streaming web series in 2018 with Nanna Koochi (Telugu),[8] [9] America Mappillai (Tamil)[10] [11] and Dhatt Tere Ki (Hindi). In the same year, the platform also introduced another web series titled, Kallachirippu which was produced by popular filmmaker Karthik Subbaraj,[12] [13] and Karenjit Kaur – The Untold Story of Sunny Leone, a biographical web series on Sunny Leone.

In 2018, ZEE5 was launched with original shows such as Nanna Koochi, America Mappillai, Life Sahi Hai and Karenjit Kaur – The Untold Story of Sunny Leone.

In July 2019, ZEE5 and ALTBalaji announce content alliance – ZEE5 subscribers will get seamless access to ALTBalaji's originals in addition to existing ZEE5 content.[14] It has collaborated with The Blunt for an exclusive deal of five web series starting with Faltu Engineers.[15]

Sports

In January 2023, ZEE5 became the official streaming partner for International League T20 marking the platform's entry into major sports streaming.[16] In 2024, ZEE5 added Football to its sports catalogue by streaming Calcutta Football League matches.[17]

HiPi

HiPi is a video sharing social platform[18] for Indian audiences where users can record and upload their own videos and can also view and engage with the videos shared by other people. Users can access the platform on the ZEE5 App for free.[19]

Availability

The service has been launched in every country, lastly in the United States on 22 June 2021.[20]

Mobile app

The platform also offers a mobile app on all platforms, and it has partnered with global tech giants like Applicaster,[21] [22] Lotame, Talamoos and A.I. video enhancement startup Minute.ly to provide enhanced UI/UX and improved application performance.[23]

See also

External links

Notes and References

  1. News: Earnings Update for Q3 FY23. ZEE. 13 February 2023.
  2. Web site: Netflix vs Amazon Prime Video vs Disney+Hotstar vs ZEE5 vs Alt Balaji vs Voot others: Subscription plans detailed. 2020-05-07. The Indian Express. en-US.
  3. News: With Ditto TV, Zee eyes a game-changer . DNA India . 1 March 2012.
  4. News: Flashed Yesterday: Zee enters 'Over The Top TV' segment with Ditto TV . exchange4media.com . 1 March 2012 . dead . https://web.archive.org/web/20140812213742/http://www.exchange4media.com/45608_font-colorredflashed-yesterday-zee-enters-%E2%80%98over-the-top-tv%E2%80%99-segment-with-ditto-tv.html . 12 August 2014 . dmy-all .
  5. Web site: ZEE5 maintains momentum with 56.3 mn MAU in third quarter. 15 January 2019. Indian Television.
  6. Web site: Zee Digital launches online streaming platform ZEE5 – MediaNama. Pai. Vivek. www.medianama.com. 26 February 2016. en-US. 2018-01-11.
  7. News: Zee Entertainment launches new video streaming platform Zee5. 14 Feb 2018. Livemint.com. 31 October 2018.
  8. Web site: 2024-01-18 . Upcoming Telugu Movies on Zee5 - Cinebuds . 2024-02-01 . en-US.
  9. Web site: ZEE5. 2020-09-12. comingsoon.zee5.com. 31 March 2020. https://web.archive.org/web/20200331004243/https://comingsoon.zee5.com/comingsoon/index.php. dead.
  10. News: America Mappillai: A ZEE5 Originals Tamil Web Series. en. www.desiblitz.com. 2018-04-17.
  11. News: ZEE5 launches its first Tamil original series 'America Mappillai'. en. www.desiblitz.com. 3 August 2018. 23 July 2018. https://web.archive.org/web/20180723140121/http://www.televisionpost.com/zee5-launches-its-first-tamil-original-series-america-mappillai/. dead.
  12. News: 2018-07-24. ZEE5 to launch Tamil web series 'Kallachirippu'. en-GB. BizAsia Media, Entertainment, Showbiz, Events and Music. 3 August 2018.
  13. News: 2018-07-25. Karthik Subbaraj is thrilled about web series Kallachirippu. en-US. The Indian Express. 3 August 2018.
  14. Web site: Jha. Lata. 29 July 2019. ZEE5 and ALTBalaji announce content alliance. mint.
  15. Web site: Indore: Local actors have a chance to make it big on world stage . 2023-08-26 . Free Press Journal . en.
  16. Web site: 24 March 2022. UAE T20 media rights. Zee bags media rights for UAE T20 league globally . TheHinduBusinessLine.
  17. Web site: 24 March 2022. ZEE5 Adds Calcutta Football League Live Streaming to Sports Content . Adgully.
  18. News: Zee5 to launch HiPi, an indigenous TikTok rival in India. techradar.com.
  19. News: Zee5 to launch a made-in-India rival to take on TikTok. tech.hindustantimes.com.
  20. Web site: Mediawire. Jun 25, 2021. ZEE5 launches in the U.S. as world's largest streaming platform for South Asian content: Mega launch event with Priyanka Chopra Jonas. 2021-06-26. The Times of India. en.
  21. News: Zee5 partners with Israeli firm Applicaster to improve viewer experience. The Hindu.
  22. News: ZEE5 partners with Israeli tech company Applicaster. Business Standard.
  23. News: ZEE5 chooses Applicaster to enhance app experience. Rapid TV news.

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