Yellow Tail (wine) explained

Yellow Tail (stylised [ yellow tail ]^[1]) is an Australian brand of wine produced by Casella Family Brands. Yellow Tail, as well as Casella Family Brands as a whole, are both based in Yenda, New South Wales.

History

In 1957, the Casella family, headed by Filippo Casella and his wife Maria, emigrated from Sicily to Australia.^{[2] [3]}

Yellow Tail was developed for the Casella family winery to enter into the bottled wine market—having previously supplied bulk wine to other wineries. The Yellow Tail brand was developed in 2000 and was originally produced for the export market. It became the number one imported wine to the United States in 2011.^[4]

The namesake of the brand, Yellow Tail, is the yellow-footed rock wallaby (Petrogale xanthopus), a relative of kangaroos.

Vineyard

The vineyard produces approximately three percent of all wine and is around 540acres,^[5] located in the Riverina, Griffith, New South Wales, Australia.

Wines

Approximately a third of the that are harvested by Yellow Tail are from their vineyard in Riverina, Australia. The rest are from other vineyards in South Eastern Australia. All Yellow Tail wines have their own specific label colour. In addition to sparkling wines, Yellow Tail makes varietal wine from the following grape varieties: Moscato, Riesling, Sémillon, Sauvignon blanc, Pinot gris, Chardonnay, Pinot noir, Merlot, Grenache, Shiraz and Cabernet sauvignon in addition to some blended wine and rosé. Each wine has different label colours; for example, the merlot label is Orange, the Shiraz has a yellow label, etc.^[6]

International sales

In 2000, the Casellas joined with W.J. Deutsch & Sons, a family-owned marketing and distribution firm, in order to distribute Yellow Tail wines in the United States. In 2001, it sold 200,000 cases, a number that jumped to 2.2 million the next year.^[7] In 2005, Yellow Tail sold more wine in the U.S. than all French producers combined.^[8]

Yellow Tail has enjoyed market success in the United Kingdom, which, in 2000, began importing more wine from Australia than from France for the first time in history.

Fraud

Various local shops around Birmingham, England were found to be selling fraudulent Yellow Tail in 2021, following complaints by a buyer.^[9]

See also

• Australian wine

References

• Bieler, Kristen Wolf, Wisconsin Beverage Guide (March, 2006). "Behind the [Yellow Tail phenomenon: How it happened and what's next?"]
• Kim, Chan W.; Mauborgne, Renee, Harvard Business School Press (2005). "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant", Boston Massachusetts, 28, 189, pp. 31–32

Notes and References

1. Web site: [ yellow tail ] | access-date = 2008-10-26 ].
2. Web site: [yellow tail] wines – US – Great Australian wine]. Yellow Tail wines US website . en. 2019-07-28.
3. Web site: Casella Family Brands – Our History. www.casellafamilybrands.com. 2019-07-28.
4. Web site: America's Top Imported Wines Over the Last 30 Years (Chart). 2019-02-11. VinePair. en-US. 2019-07-28.
5. Web site: Who's Behind the Roo. Yellowtail.
6. News: Yellow Tail gets colourful. 8 October 2013.
7. Web site: The Yellow Tail Story: How Two Families Turned Australia Into America's Biggest Wine Brand. Teeter. words: Adam. 2015-03-10. VinePair. en-US. 2019-07-28.
8. Web site: [Yellow Tail] Tales ]. Veseth . Mike . The Wine Economist . 26 February 2008 .
9. News: Wine crime is soaring but a new generation of tech savvy detectives is on the case . Cumming . Ed . The Observer . 27 February 2022 .