Voco Explained

voco
Industry:	Hotel
Area Served:	Australasia, China, Taiwan, Europe, Singapore, Middle East, USA^[1]
Parent:	InterContinental Hotels Group
Foundation:	2018
Homepage:	https://www.vocohotels.com
Locations:	71^[2] (79 in pipeline)

Voco (stylized as voco) is an hotel brand owned by the InterContinental Hotels Group.^[3]

History

Since launching in 2018, voco has opened hotels in the UK, Australia, Singapore, United Arab Emirates and Saudi Arabia. The name voco is derived from the Latin word meaning ‘to invite’ or ‘to come together’.^[4]

The first locations include the rebranding of 12 hotels from Covivio and the 388-room Watermark Hotel in Gold Coast, Australia.^[5] In 2018, IHG leased thirteen luxury hotels in the UK;^[6] voco St David's Cardiff Hotel became the first voco hotel in Europe. In 2021, IHG announced 50 hotels had signed up to carry the brand in more than 20 countries.^[1]

Notes and References

1. Web site: Voco Hotels grows to over 50 openings and signings, marking IHG Hotels & Resorts' fastest ever global expansion. Official press release . March 25, 2021.
2. Web site: Voco hotels.
3. Web site: IHG signs hotel deals for new brands; Hilton names luxury collection . USA Today . 26 October 2018 . 12 August 2018.
4. Web site: IHG launches new upscale brand, voco . IHG . 26 October 2018 . 12 June 2018.
5. Web site: IHG launches Voco Hotels . Business Traveller . 26 October 2018 . 12 June 2018.
6. Web site: IHG adds 13 luxury and upscale hotels in the UK. InterContinental Hotels Group PLC. en. 2019-03-24.