Value menu explained

A value menu (not to be confused with a value meal) is a group of menu items at a fast food restaurant that are designed to be the least expensive items available. In the US, the items are usually priced between $0.99 and $2.99. The portion size, and number of items included with the food, are typically related to the price.

Examples

Arby's

Arby's announced the launch of their value menu on April 9, 2010.[1] Items on the value menu vary based on location, but typically include small or value size roast beef sandwiches, curly fries, milkshakes, chicken sandwiches, ham and cheddar sandwiches, and turnovers.[2]

Burger King

Burger King added a value menu in 1998 with items priced at 99¢ (USD),[3] . In 2002[4] and 2006, BK revamped its value menu, adding and removing products at 99¢, and later increasing some prices to $1.39.[5] Many of these items have since been discontinued, modified or relegated to a regional menu option.[6] The Burger King Whopper was the very first 99 cent burger and it revolutionized the 99 cent menu in the fast food industry.[7]

McDonald's

After numerous attempts beginning in 1991,[8] experimenting with a variety of menus and pricing strategies,[9]

Notes and References

  1. Arby's Launches National Value Menu Starting at $1 . Arby's Restaurant Group, Inc. . April 9, 2010 . 2011-04-13 .
  2. Web site: New Arbys's Value Menu . arbys.com . arbys.com . 2011-04-13 . dead . https://web.archive.org/web/20110413073847/http://www.arbys.com/menu/ . 2011-04-13 .
  3. Burger King Debuts New 99¢ 'Great Tastes' Menu . Burger King . PR Newswire . March 16, 1998 . 2010-04-04 . dead . https://web.archive.org/web/20080517075906/http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=%2Fwww%2Fstory%2F3-16-98%2F435564&EDATE= . May 17, 2008 .
  4. Web site: Burger King promotes new menu . South Florida Business Journal . August 12, 2002 . 2007-10-09 .
  5. Burger King Introduces Value Menu. February 28, 2006. Burger King. Media Post. 2010-04-04.
  6. Web site: US Regional Menu Nutritional Brochure . BKC publication . Burger King Holdings . July 2007 . 2007-10-24 . dead . https://web.archive.org/web/20070928150720/http://www.bk.com/Nutrition/PDFs/regional_menu.pdf . 2007-09-28 .
  7. Web site: Were the BK Whoppers ever 99c before? | Retro Junk.
  8. Web site: McDonald's kicks off value menu blitz. Nation's Restaurant News. January 7, 1991. Richard Martin . 2010-04-04 .
  9. Web site: McDonald's Spices Up Dollar Menu Price Attack.. https://web.archive.org/web/20121103101943/http://www.highbeam.com/doc/1G1-94875321.html. dead. November 3, 2012. Knight Ridder/Tribune Business News . November 27, 2002. 2010-04-04.
  10. Web site: Taylor. Kate. McDonald's has a new Dollar Menu — here's everything that's on it. Business Insider. December 16, 2017. en. December 6, 2017.
  11. Web site: We Demand $1 Fries on the New McDonald's Dollar Menu. https://ghostarchive.org/varchive/youtube/20211219/ZLgE9FBOtTY . 2021-12-19 . live. YouTube. Good Mythical Morning. December 16, 2017. en. December 14, 2017.
  12. Web site: McPicks Menu. McDonald's Canada. December 16, 2017. en. December 16, 2017.
  13. Web site: McDonald's is considering a $5 meal to win back customers. Here's what you'd get. - CBS News . CBS News . May 15, 2024 . May 13, 2024.
  14. Web site: Home. McDonald's Canada. May 15, 2024.
  15. Web site: Our Company: History. tacobell.com. 2007-02-05 .
  16. Web site: Taco Bell - $2 Meal Deals. tacobell.com. 2011-12-05. dead. https://web.archive.org/web/20111202083610/http://www.tacobell.com/company/newsreleasearticle/two-dollar-meal-deal. 2011-12-02.
  17. Web site: Brianna Sacks. Taco Bell is latest chain to offer a dollar menu - LA Times. Los Angeles Times. 18 August 2014. 2014-08-25.
  18. Web site: Tuttle . Brad . August 18, 2014 . Taco Bell Breathes New Life Into Fast-Food Dollar Menus - Money.com . live . https://web.archive.org/web/20220530225150/https://money.com/taco-bell-dollar-menu/ . May 30, 2022 . 2014-08-25 . . Money.com.
  19. News: Leslie Patton. Taco Bell to Introduce Dollar Menu Nationwide - Bloomberg. Bloomberg.com. Bloomberg. 15 August 2014. 2014-08-25.
  20. Web site: Ashley Lutz. Taco Bell Dollar Menu New - Business Insider. Business Insider. 15 August 2014. 2014-08-25.
  21. Web site: Monllos. Kristina. Taco Bell's Hilarious, Over-the-Top Nod to the Illuminati Isn't Your Average Value Menu Campaign. Adweek. December 17, 2017. December 16, 2017.
  22. Web site: About Us: The Wendy's Story. wendys.com. wendys.com. February 5, 2007. 2007-02-05. dead. https://web.archive.org/web/20070202021557/http://www.wendys.com/about_us/story.jsp. February 2, 2007.
  23. Web site: Wendy's Returns 99¢ to Its Place on the Price Pedestal. . Stuart Elliot . February 6, 2006 . 2007-02-05 .
  24. News: Value menu battleground. April 7, 2008. York, Emily Bryson. Crain Communication, Inc.. Crain's Chicago Business.
  25. McDonald's Continues Dollar Menu Brand Campaign With Bilingual Spots[...]| publisher=Business Wire| date=June 12, 2002| access-date=2010-04-04}} McDonald's launched its first national value menu, the Dollar Menu, in late 2002 in the United States.[9]

    A new value menu was rolled out at McDonald's on January 4, 2018 in the United States. It featured a dozen items at various price points: $1, $2 and $3, with four items per price point.[10] Originally, this menu no longer featured fries, which was criticized by Good Mythical Morning along with only a few items at the $1 price point.[11] In Canada, fries are available for CA$2.49 on the McPicks menu.[12]

    On May 13, 2024, news outlets have reported that McDonald's plans to launch a $5 value meal in the United States. The meal will reportedly include a sandwich (McDouble or McChicken), four Chicken McNuggets, a small fries and a small soft drink.[13] In Canada, a similar meal is available for CA$5.79, without the four McNuggets.

    McDonald's Dollar Menu (United States)
    Price pointItems
    $1Cheeseburger Sausage Burrito Soft Drink
    $2Bacon McDouble Buttermilk Crispy Tenders (x2) Small McCafé
    $3Triple Cheeseburger Classic Chicken Sandwich Sausage McMuffin with Egg Happy Meal
    McDonald's Summer Value Menu 2024 (Canada) [14]
    Price pointItems
    $1 Small Soft Drink Small Iced Coffee Vanilla Cone
    $2Small Fruit Splash Snack Size Milkshake Sundae 2 Apple Pies
    $3Small Fruit Smoothie Small Frappe Small Cold Brew Large Fruit Splash

    The $1 vanilla cone requires the McDonald's Canada app for Android or iOS. Medium and large soft drinks and iced coffee are also available for $1 with the app.
    The snack size Grimace Shake is also available for $2.

    Subway

    See main article: Subway $5 footlong promotion. Subway offered a $4.99 footlong menu in the United States. The promotion began in 2004 as a $5 footlong menu .

    Taco Bell

    In 1988, Taco Bell lowered the prices of all new items and launched the first three-tiered pricing strategy and free drink refills.[15] In 2010, Taco Bell introduced the $2 Meal Deals menu, featuring a menu item (i.e., a chicken burrito, a beefy 5-layer burrito, a double decker taco, or a Gordita supreme), a bag of Doritos, and a medium drink.[16] On August 18, 2014, Taco Bell launched a new value menu called Dollar Cravings that included eleven food items each priced a $1.[17] [18] [19] [20]

    On December 15, 2017, Taco Bell launched an advertising campaign called "The Belluminati" to advertise its Dollar Cravings menu.[21]

    Wendy's

    Wendy's is generally credited with being the first fast food chain to offer a value menu in October 1989, with every item priced at $0.99 .[22] [23] [24] However, the general price for value menu items is now around $1.55.

    External links

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This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Value menu".

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