| Sultan | |
| Native Name: | سلطان |
| Type: | Shareholding company |
| Industry: | Retail |
| Products: | Retail Stores, Consumer Goods, E-Commerce, Restaurants, Investments |
| Key People: | Tarek Sultan (Chairman)Khadija Oubala (Group CEO) |
| Foundation: | 1981 by Jamil Sultan |
| Hq Location: | al-Dajeej, Farwaniya Governorate, Kuwait |
Sultan (Arabic: سلطان) is a retail store chain based in Kuwait.
The four-decade-long story of Sultan was founded by Jamil Sultan. In 1981, he established the first self-service retail store in Kuwait; it was based in Shuwaikh and took on a Home Center format.[1] Jamil Sultan is regarded as a visionary and pioneer in the business community of Kuwait. In addition to founding Sultan, he propelled Agility Logistics, a state-owned warehouse company into a worldwide logistics firm, and he was the Vice-Chairman of National Real Estate Company Kuwait (NREC), a leading real estate investment and development firm present in the Middle East and Africa.[2]
The business ventured into the food retail industry with the opening of the Salmiya store in 1986 that is still serving customers with care as Sultan's flagship store.[1]
Sultan currently operates 70 stores in 4 countries. It owns over 40 stores in Kuwait with a running online shopping service. In the Sultanate of Oman, where it first expanded outside Kuwait, it operates 7 retails stores. In addition to that, it owns 17 stores in Jordan and 3 in Bahrain. In February 2020 Sultan celebrated the launch of its new flagship store in Kuwait during an opening ceremony held at the store’s new location in Al Kout Mall.[3]