The Luxury Institute Explained

The Luxury Institute is a premium goods and services research, training and consulting firm based in New York City, New York and Boca Raton, Florida. It has the largest global network of luxury experts. It has conducted more quantitative and qualitative research on affluent consumers than any other entity. Over the last 17 years, the firm has served over 1,100 luxury and premium goods and services brands.[1] The Luxury Institute's reports, as well as CEO Milton Pedraza, have been cited in luxury industry articles by publications including Marketing Week,[2] The Wall Street Journal,[3] Women's Wear Daily,[4] and the CEOWORLD magazine.[5]

Luxury Brand Status Index (LBSI)

The Luxury Institute publishes annual Luxury Brand Status Index surveys, which aggregate the brand preferences of high-net-worth individuals within various luxury market categories. In 2009, some available categories included:

Notes and References

  1. https://www.luxuryinstitute.com/ Official website
  2. http://brandstrategy.wordpress.com/ MarketingWeek Brand & Business Blog
  3. https://www.wsj.com/articles/SB124650107013784081#articleTabs_comments WSJ:"Luxury-Goods Makers Brandish Green Credentials"
  4. http://www.wwd.com/media-news/luxury-and-necessity-redefining-values-2163624?gnewsid=87969279e938d4b4998e2daee05b63bf# WWD:"Luxury and Necessity"
  5. http://ceoworld.biz/2018/06/29/the-future-of-work-the-advent-of-artificial-intelligence-demands-even-greater-expertise-and-emotional-intelligence-from-every-worker/ The Future of Work

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