The Lox Explained

Image Upright:1.2
Alias:The Bomb Squad, D-Block, The Warlox
Origin:Yonkers, New York, U.S.
Genre:Hip hop
Years Active:1994–present
Spinoff Of:Ruff Ryders
Current Members:Jadakiss
Styles P
Sheek Louch

The Lox (stylized The LOX or The L.O.X.) is an American hip hop trio composed of East Coast rappers Sheek Louch, Styles P and Jadakiss. Each hailing from Yonkers, New York, the group formed in 1994 and signed with Puff Daddy's Bad Boy Records two years later to release their debut studio album, Money, Power & Respect (1998). Despite critical and commercial success, the group parted ways with the label in favor of Ruff Ryders Entertainment in 1999, through which they released their similarly successful follow-up, We Are the Streets (2000).

History

Formation and career beginnings (1994–1996)

Jason "Jadakiss" Phillips, David "Styles P" Styles, and Sean "Sheek Louch" Jacobs, began their musical careers in their hometown of Yonkers, New York.[1] As high school students, they formed a group called the Bomb Squad and began performing at local shows and producing their own demos. In 1994, they appeared on Main Source's "Set It Off" from the album Fuck What You Think. While the local rap scene was being dominated by artists like Raw Rome, Lord Devon and a young DMX, the group began to gain attention for their lyrical style and ability to present tales of urban life. The group eventually changed their name to the Warlox and continued developing a fan base by appearing on underground mixtapes.At some point, the trio connected with Jaz-O, and had a demo tape produced by him.[2] One of their admirers was the "Queen of hip hop soul," fellow Yonkers native Mary J. Blige.[1] After acquiring the demo tape that the group made with Jaz-O, Blige passed it on to Bad Boy CEO Sean "Puffy" Combs who signed them to a deal.[1] [3] [4] At the behest of Combs, the Warlox later changed their name to the L.O.X. After signing with Bad Boy, the Lox started gaining a bigger buzz off the strength of their first single "Well, Well, Well" featuring Kasino, which appeared on DJ Clue's 1996 mixtape Show Me the Money.

Mainstream success (1997–2000)

The Lox gained national exposure in 1997 with an onside collaboration on Sean "Puffy" Combs' single "It's All About the Benjamins", shortly after gaining additional exposure with their multi-platinum tribute to The Notorious B.I.G., "We'll Always Love Big Poppa".[1] The trio later appeared on a multitude of hits, Mase's "24 Hrs. to Live", Mariah Carey's "Honey", and Jennifer Lopez's "Jenny from the Block".[1] The group's debut album Money, Power & Respect,[1] went Platinum by the RIAA.

In the summer of 1999, the trio found themselves disappointed with the direction of Bad Boy, and the trio wanted to be released from their contract in order to join Ruff Ryders. The Ruff Ryders had always served as The Lox's managers and the group felt like the new label could better represent the hard-core sensibilities which they expressed in their rhymes. Bad Boy was known for its radio-friendly dance hits and high-priced videos, while the Lox were quickly establishing themselves as hardcore rap artists. The identities clashed — "We just needed to be with a rougher label," said Sheek Louch. "A harder label that fit our image."

The Lox tried all of the legal maneuvering available to be released from their contract with Bad Boy. However, the lawyers and conference calls did not work. At a New York rap concert, the trio sported "Let The LOX Go" T-shirts and sparked a grassroots movement to "Free The Lox." Pressure resulting from the campaign ultimately caused Bad Boy and Puff Daddy to release the trio from their contract. "We really changed the game by doing that," says Styles concerning the contractual drama. "It might take years from now, but other people are gonna do it. We made it so they don't have to be scared to speak up."

Hiatus and resurgence (2001–2020)

During the years that followed, the group contemplated signing to other labels as a collective. All the while working on music, each member continued to record steadily releasing various solo studio albums.

A collaborative album with the Wu-Tang Clan was released in 2012 titled Wu Block, bringing together two historic groups on an album. The result was billed as a collaborative album between members Sheek Louch and the Wu-Tang Clan's Ghostface Killah. In June 2013, Jadakiss told XXL magazine that several labels, including Bad Boy and Maybach Music Group, made offers to release the next Lox album.[5]

On December 18, 2013, the group released a surprise extended play (EP) titled The Trinity, on iTunes.[6] The EP debuted at number 141 on the US Billboard 200 chart, selling 8,400 copies in its first week.[7] On February 24, 2014, the Lox announced a worldwide concert tour, named after their EP The Trinity.[8] [9]

On March 1, 2014, the Lox continued their release of new music with a song titled "New York", which was premiered by Funkmaster Flex. "New York" saw the three Yonkers emcees rap over a beat reminiscent of which samples the Pudgee, Biggie-assisted "Think Big" featuring Lord Tariq, backed by the "Ashley's Roachclip" drum break.[10] [11] On March 16, 2014, the Lox released the music video for "Faded", from their Trinity EP.[12] On March 24, 2014, the music video for "New York", was released.[13] [14]

Filthy America... It's Beautiful was their third studio album, and their first in 16 years. The album was released on December 16, 2016, by D-Block Records and Roc Nation.[15] [16]

In 2020, they released the song "Loyalty & Love", which was later included on their fourth studio album, Living Off Xperience, released on August 28, 2020.[17]

Verzuz against The Diplomats and aftermath (2021–present)

On August 3, 2021, the Lox participated in a battle with Harlem rap group The Diplomats (DipSet) via Timbaland and Swizz Beatz' Verzuz at the Hulu Theater at Madison Square Garden and were widely regarded as defeating the Diplomats decisively with professionalism and preparedness attributed as major factors.[18] [19] [20] Moments in the battle included Jadakiss calling out the Diplomats for rapping over tracks including their vocals instead of using TV tracks before performing his freestyle over The Notorious B.I.G.'s "Who Shot Ya?" released on his 2010 mixtape The Champ Is Here, Pt. 3 and the Lox responding to Diplomats jabs with chosen songs. First, Jadakiss responded to Cam'ron's remark before performing "Welcome to New York City" that the Lox did not have a New York record that could not beat it, to which Jadakiss responded with his verse in Ja Rule's "New York" that also featured Fat Joe, who was in attendance (Jadakiss also performed the verse when Fat Joe and Ja Rule faced each other in the subsequent Verzuz at the same venue). A Juelz Santana jab after Cam'ron's "Hey Ma" that the Lox had no records for female fans was then responded to with a medley that included "Ryde or Die, Bitch" featuring Eve followed by remixes featuring them of Mariah Carey's "Honey", Jennifer Lopez's "Jenny from the Block" and Mary J. Blige's "Family Affair", plus Sheek Louch's "Good Love" and Jadakiss' "Knock Yourself Out". Styles P also shouted out incarcerated ByrdGang member Max B – who Jim Jones had an ongoing feud with – before performing his verses in Akon's "Locked Up".

Following their victory, streams of Lox music increased by 215%.[21] [22] In the same month, the group was featured on "Jesus Lord pt 2", the final track on Kanye West's 10th album Donda alongside Jay Electronica, and received the key to the city of Yonkers.[23] Just over a year after the battle while they were performing at LL Cool J's Rock The Bells festival at Forest Hills Stadium in Queens, Jadakiss presented Styles P and Sheek Louch with Lox championship rings and unveiled his.[24]

Discography

See main article: The Lox discography.

Studio albums

External links

Notes and References

  1. Book: The Virgin Encyclopedia of Nineties Music. Colin Larkin. Colin Larkin (writer). Virgin Books. 2000. First. 0-7535-0427-8. 240.
  2. Web site: Kingz Kounty Media Group Presents Jaz-O's New EP "The WarmUp" Available February 7th on All Platforms Via Equity Distribution. www.rfdtv.com. February 7, 2020.
  3. Web site: The Lox Get By With A Little Help From Puffy And Mary J. Blige. https://web.archive.org/web/20200220185143/http://www.mtv.com/news/1426166/the-lox-get-by-with-a-little-help-from-puffy-and-mary-j-blige/. dead. February 20, 2020. www.mtv.com. MTV News Staff. January 15, 1998. She was like a number one fan for us. She was loving our music before anybody, and she just brought us to Puff. Puff was looking for a group, a rap group, at that time. It was instant. It just clicked like that. It was chemistry..
  4. Web site: Jaz-O & The Immobilarie "Kingz Kounty" (Album). MRCNN Live. January 25, 2020.
  5. Web site: Bristout . Ralph . Jadakiss Says, "The LOX Might Get An Offer From MMG" - Page 2 of 2 - XXL . Xxlmag.com . June 6, 2013 . April 3, 2014.
  6. Web site: Diep . Eric . The LOX Release New Surprise EP 'The Trinity' On iTunes - XXL . Xxlmag.com . December 18, 2013 . April 3, 2014.
  7. Web site: Tardio . Andres . Hip Hop Album Sales: Week Ending 12/22/2013 | Get The Latest Hip Hop News, Rap News & Hip Hop Album Sales . HipHop DX . December 26, 2013 . April 3, 2014.
  8. Web site: The LOX Announce "The Trinity" World Tour. Rose Lilah. HotNewHipHop. February 24, 2014 . March 9, 2015.
  9. Web site: The Lox Announce 'The Trinity Tour'. Rap-Up. March 9, 2015.
  10. Web site: New Music: The Lox "New York" - Rap Radar. Rap Radar. March 2, 2014 . March 9, 2015.
  11. Web site: The LOX - New York City - OnSMASH. OnSMASH. March 9, 2015.
  12. Web site: The LOX Know How to Have a Good Time In "Faded" Music Video with Tyler Woods. Edwin Ortiz. Complex. March 9, 2015.
  13. Web site: Music Video: The Lox "New York City". Watchloud.com. March 9, 2015. dead. https://web.archive.org/web/20150402102429/http://watchloud.com/music-video-the-lox-new-york-city/. April 2, 2015.
  14. Web site: The Lox - New York City (Official Music Video). rapWAVE. March 9, 2015.
  15. Web site: Filthy America… It's Beautiful by The Lox on Apple Music . Itunes.apple.com . December 16, 2016 . December 16, 2016.
  16. Adelle Platon . The LOX Talk Forthcoming Album 'Filty America... It's Beautiful' . Billboard . December 3, 2016 . December 16, 2016.
  17. Web site: The LOX Releases New Album 'Living Off Xperience' Featuring Westside Gunn, Benny the Butcher And More. The Source. August 28, 2020. September 7, 2020.
  18. Buford . Jayson . 2021-08-04 . In the Lox and Dipset's Verzuz Battle, Hip-Hop Wins . 2022-04-09 . Rolling Stone . en-US.
  19. Elibert . Mark . 2021-08-04 . The Six Best Moments From The LOX & Dipset's New York Heavyweight Live Verzuz Battle . 2022-04-09 . Billboard . en-US.
  20. Web site: 2021-08-04 . The Best and Worst of the Dipset and the Lox VERZUZ Battle . 2022-04-09 . Pitchfork . en-US.
  21. Web site: The LOX On Showmanship, Brotherhood, Dipset Verzuz + More . The Breakfast Club . YouTube . WWPR-FM (Power 105.1) . 11 August 2021 . 17 August 2022.
  22. Web site: Gee . Andre . The Price Went Up: How The Lox Pulled Off Their Iconic "Verzuz" Victory . Complex . 3 August 2022. 17 August 2022.
  23. Web site: Araújo . Keka . The City of Yonkers Honors The Lox With Key to the City . Black Enterprise . 17 August 2022 . 7 August 2022.
  24. Web site: Cummings-Grady . Mackenzie . Jadakiss Gifts Styles P & Sheek Louch Championship Rings Ahead Of Benny The Butcher Mixtape . HipHopDX . 8 August 2022. 17 August 2022.