| T-Mobile Austria GmbH | |
| Trading Name: | Magenta Telekom |
| Former Name: | T-Mobile Austria |
| Type: | Subsidiary |
| Area Served: | Austria |
| Key People: | Rodrigo Diehl (CEO) |
| Industry: | Telecommunications |
| Products: | Mobile telephony Wireless broadband Internet CATV |
| Revenue: | €1.39 billion (2022)[1] |
| Num Employees: | 2200 (2023)[2] |
| Parent: | Deutsche Telekom |
| Predecessor: | UPC Austria |
| Foundation: | (as Telekabel Wien) (as max.mobil) (as T-Mobile Austria) |
| Location City: | Vienna |
| Location Country: | Austria |
T-Mobile Austria GmbH, trading as Magenta Telekom is the second largest mobile and fixed company in Austria. It is owned by Deutsche Telekom. In 2022 it had 5.2 million customers.[3] Its CEO is Rodrigo Diehl since 1 October 2022.[4]
The company was founded as max.mobil in 1996 by the Ö-Call consortium. In 2000, the company was bought by Deutsche Telekom. In 2002, max.mobil was renamed to T-Mobile Austria. In 2019, there was a merger of the companies UPC Austria and T-Mobile Austria, resulting in Magenta Telekom.[5]
In 2005, T-Mobile Austria acquired mobile provider tele.ring from its parent company Western Wireless Corporation for 1.3 billion euros, and transformed it into its own lower-cost flanker brand.[6] The tele.ring branding was discontinued on 23 March 2020.[7]
In December 2017, T-Mobile Austria announced it would acquire cable provider UPC Austria (originally founded in 1977 as Telekabel Wien) from its parent company Liberty Global for 1.9 billion euros.[8] The acquisition was approved by the European Commission on 10 July 2018.[9]
The company announced plans to retire the "T-Mobile" and "UPC" brands in 2019, merging the companies under a single "T" brand. The new brand name was announced on the evening of 6 May 2019.[10]