Tampax Explained

Tampax
Type:Tampon
Currentowner:Procter & Gamble
Origin:United States
Markets:World
Introduced:[1] (as Tampax Sales Corporation)
Previousowners:Tampax Incorporated
Tambrands, Inc.

Tampax (a portmanteau of tampon and packs) is a brand of tampons currently owned by Procter & Gamble. It was based in White Plains, New York, US until its sale to Procter & Gamble in 1997.[2] It is a subsidiary of P&G's Always brand and is sold in over 100 countries.

The product was designed by Earle Haas, who filed a patent in the 1930s.[3] [4] The original product was designed from the start as flushable and biodegradable.

History

In 1937, Tampax worked with McCann Erickson for its marketing campaigns. In 1949, the brand appeared in more than 50 stores. From 1930s to 1940s Tampax chose sportswomen as their brand ambassadors.[5]

During World War II, Tampax produced wound dressings for the military.

Tampax conducted medical studies in 1945 to prove the safety of tampons.[6]

In 1984, the company was renamed Tambrands Inc.

Marketing for the product includes the company's BeingGirl website.[7] [8]

Tampax was an independent company based in Palmer, Massachusetts and headquartered in New York City for over 50 years. Renamed Tambrands, Inc. in 1984, the company was purchased by Procter & Gamble in 1997. Tampax is available in over 100 countries; there is no distribution in Germany and Austria.

Notes and References

  1. Book: Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble . Harvard Business Press . May 1, 2004 . May 7, 2013 . Davis, Dyer . 426 . 9781591391470 . etal.
  2. Web site: Procter & Gamble Acquiring Tambrands. 1997-04-10. Los Angeles Times. en-US. 2023-08-07.
  3. News: The Tampon: A History. Fetters. Story by Ashley. 2015-06-01. The Atlantic. 2023-08-07. 1072-7825.
  4. Web site: JR Thorpe. The Bizarre History Of The Tampon. Bustle. en. 2015-11-19. 2023-08-07.
  5. Book: Schultz, Jaime. Qualifying Times: Points of Change in U.S. Women's Sport. 2014-03-15. University of Illinois Press. 9780252095962. en.
  6. Book: The Curse: A Cultural History of Menstruation. Delaney. Janice. Lupton. Mary Jane. Toth. Emily. 1988. University of Illinois Press. 9780252014529. en.
  7. News: Palmer . Alex . January 1, 2011 . Marketers strike a balance between skeptical teens and their cautious parents . Direct Marketing News . March 30, 2012 . October 15, 2014 . https://web.archive.org/web/20141015175752/http://www.dmnews.com/marketers-strike-a-balance-between-skeptical-teens-and-their-cautious-parents/article/193154/ . dead .
  8. News: Nutter . Blaise . August 31, 2009 . 5 rules for marketing in niche social networks . iMediaConnection . March 30, 2012 . https://web.archive.org/web/20110829103452/http://www.imediaconnection.com/article_full.aspx?id=24241 . August 29, 2011.

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