TWIF Clothing explained

tWIF Clothing
Type:Private company
Founder:Omotoso Oluwabukunmi
Area Served:Nigeria
Industry:Apparel
Products:Clothing
Num Employees:30+
Parent:tWIF
Foundation:2012
Location City:Ikeja, Lagos State
Location Country:Nigeria
Locations:2 Stores, (Lekki and Ikeja, Lagos)

TWIF Clothing stylized as tWIF Clothing is a Nigerian clothing brand[1] and one of Africa's leading clothing brands[2]   that specialises in bespoke and ready to wear apparel for celebrities,[3]   businesses and other organizations, as well as clothing products such as shirts, suits, native attire, and pants.[4] [5]  

History

tWIF Clothing was launched in September 2012 by Omotoso Oluwabukunmi while studying economics at Babcock University, Ogun State,[6] [7] tWIF is an acronym for THE WAY IT FITS.The company has two branch locations across the country and has more than 30 employees.[8] tWIF clothing started gaining recognition in 2015, and was listed among the top 5 Emerging Nigerian Fashion/Clothing Brands to Look out for in 2015 by a Nigerian newspaper Dailytimes.[9] On July 4, 2020, tWIF Clothing made online Runway Debut and unveiled its collection titled Deluxè by tWIF.[10] [11]  They got nationwide recognition in the fashion industry when Mike Edward's outfit won best-dressed at the 2020 Africa Magic Viewers' Choice Awards with tWIF apparel.[12] [13] On March 3, 2020, tWIF Clothing made a Custom-made blazer and pants in ivory damask with cowries for Davido in his music video titled 1 mili,[14] which became the internet sensation and was featured in Pitchfork.[15]  tWIF Clothing has also created the outfits and styles for the television series Battleground, Zlatan’s Bolanle music video; and a web series, Skinny Girl in Transit and as well styled a couple of African celebrities including 2Baba, Lasisi Elenu, Peruzzi, Joseph Yobo, Mawuli Gavor, Diamond Platinum, Falz, Timini Egbuson and Kunle Remi.[16] In 2023 tWIF Clothing won a national outstanding leadership award from the Southern Youth Assembly Of Nigeria (SYAN).[17]  

External links

Notes and References

  1. Web site: Style 2021: Nigerian Brands To Look Out For (1). 16 January 2021. independent. 2 June 2023.
  2. Web site: 15 most popular Nigerian clothing/fashion brands in 2022. 10 December 2022. dailytimes. 2 June 2023.
  3. Web site: tWIF Clothing, Yomi Casual, Others Top Africa’s Clothing Brands For Entertainers. 8 August 2021. leadership. 2 June 2023.
  4. Web site: Why TWIF Quintessential Collection Is For ‘Sabi Men. 6 August 2022. Independent. 2 June 2023.
  5. Web site: Top 5 Nigeria’s Widely Recognized Fashion/Clothing Brands In 2020. 15 March 2023. independent. 2 June 2023.
  6. Web site: Helping people look good makes me happy –Omotoso. 19 July 2020. punch. 2 June 2023.
  7. Web site: Omotoso Oluwabukunmi’s TWIF Clothing Line Wardrobe Davido’s Musical Video. 1 May 2020. thisday. 2 June 2023.
  8. Web site: 10 Remarkable Facts You Didn’t Know About tWIF Clothing. 10 December 2022. telegraph. 2 June 2023.
  9. Web site: 5 Emerging Nigerian fashion/clothing brands to look out for in 2015. 31 March 2015. dailytimes. 2 June 2023.
  10. Web site: Deluxe By tWIF Makes Online Runway Debut. 4 July 2020. independent. 2 June 2023.
  11. Web site: The "Deluxe" Collection By tWIF is For Every Classic Man. 1 July 2021. Bellanaja. 2 June 2023.
  12. Web site: Mike Edwards wins the 2020 AMVCA for best dressed wearing tWIF Clothing. 15 March 2020. guardian. 2 June 2023.
  13. Web site: Mike Edwards wins the 2020 AMVCA for best dressed wearing tWIF Clothing. 1 June 2021. tribuneonline. 2 June 2023.
  14. Web site: tWIF clothing styles Davido’s customised cowrie jacket in ‘1 Milli’ video. 8 March 2020. sunnewsonline. 2 June 2023.
  15. Web site: Davido’s custom cowrie jacket from tWIF Clothing appeared on Pitchfork. 8 August 2020. thisday. 2 June 2023.
  16. Web site: 10 African celebrities that have rocked TWIF Clothing brand. 8 August 2021. guardian. 2 June 2023.
  17. Web site: TWIF Clothing gets National leadership awards. 28 February 2023. thenation. 2 June 2023.

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