Supersisters Explained

Supersisters was a set of 72 trading cards produced and distributed in the United States in 1979 by Supersisters, Inc. They featured famous women from politics, media and entertainment, culture, sports, and other areas of achievement. The cards were designed in response to the trading cards popular among children in the US at the time, which mostly featured men.

The cards were created by Lois Rich of Irvington, New York and her sister Barbara Egerman of Ridgefield, Connecticut, a teacher, librarian, and founder of the Ohio chapter of the National Organization for Women. They conceived of the cards in 1978, after Rich's young daughter asked her why there were no women on trading cards. Rich also discovered that students at a local elementary school could not name five famous women. Rich and Egerman received a small grant from the New York State Education Department and wrote to nearly 500 prominent American women in various fields.[1] [2] [3] They purposely did not contact a number of notable women, including Anita Bryant, Angela Davis, Phyllis Schlafly, and the cast of Charlie's Angels. Jane Fonda, Betty Ford, Rosalynn Carter, and Ella T. Grasso were among those who did not respond or declined to participate.[4] [5] Of those who did respond, they included the first 72 in the trading card set, including Jane Pauley, Margaret Mead, and Gloria Steinem. By 1981, they reported that they had sold 15,000 trading card sets, selling many to schools and colleges.

Reaction to the cards was largely positive, though some later critics called the cards "misguided" and "trivial".[6] Sets of the trading cards are in the collections of the Museum of Modern Art and the University of Iowa library.[7] [8]

Card #[9] Name Occupation
1Olympic skier
2journalist
3US Congresswoman
4 US Senator
5 banker
6 rabbi
7 author
8US Congresswoman
9singer
10 author
11actress
12journalist
13 author
14 lawyer, US cabinet level secretary
15chair of Republican National Committee
16anthropologist
17Olympic swimmer
18 actress
19 tennis player
20 politician
21US Congresswoman
22New York State Senator
23journalist
24First female pilot to fly for a major U.S. airline.
25US Congresswoman
26author
27 civil rights pioneer
28 US Congresswoman
29flautist
30skier
31poet
32author
33US Congresswoman
34singer-songwriter
35National Organization for Women president
36gymnast
37surfer
38entertainer
39 US Congresswoman
40composer and choreographer
41advertising
42newspaper publisher
43actress
44actress
45author, runner
46runner
47Olympic skier
48tennis player
49federal judge, US cabinet level secretary
50gymnast
51 film director
52journalist
53race car driver
54 pilot
55actress
56advertising
57television executive
58skier
59gymnast
60journalist
61lawyer
62author
63gymnast
64Olympic gymnast
65Olympic equestrian
66singer
67roller skater
68Olympic swimmer
69actress
70actress
71US Congresswoman
72poet

External links

Notes and References

  1. News: Success was in the Cards . . 9 Mar 1980 . Ferritti, Fred . WC10.
  2. News: Follow-Up on the News; 'Supersisters' . New York Times . 25 October 1981 . 1 May 2014 . Haitch, Richard.
  3. News: 'I'll trade you a Pete Rose for your Jane Pauley' . . 20 February 1980 . 1 May 2014 . Irwin, Victoria.
  4. News: Hey, I'll Swap Ya a Stargell for a Steinem! A Sister Team Creates Female Trading Cards That Flip the Kids . . 7 April 1980 . dead . https://web.archive.org/web/20160310042459/http://www.people.com/people/article/0,,20076183,00.html . 10 March 2016 . Baranski, Lynne.
  5. News: Feminine trading cards are big rage . . 10 November 1980 . . 29 April 2014.
  6. Book: The Political Life of Bella Abzug, 1976–1998: Electoral Failures and the Vagaries of Identity Politics . Lexington Books . 5 December 2013 . Levy, Alan H. . 162 . 978-0-7391-8725-8.
  7. Web site: IDL staff pick: Supersisters trading cards, 1979 . Digital Research & Publishing, University of Iowa Libraries . 8 April 2008 . 29 April 2014 . Dorpinghaus, Sarah.
  8. Web site: Collecting Inspiration with Supersisters . Museum of Modern Art . 3 April 2014 . 29 April 2014 . Zanis, Liz.
  9. The entire Supersisters card set is viewable online at the University of Iowa Digital Libraries at http://digital.lib.uiowa.edu/cdm/compoundobject/collection/founders/id/4267/rec/1