Sayidaty Explained

Editor:Lama Alshethry
Editor Title:Editor-in-chief
Frequency:Weekly
Circulation:143.351 (2009)
Category:Women's magazine
Company:Saudi Research and Media Group
Publisher:Saudi Research and Publishing Company
Country:Saudi Arabia
Language:Arabic and English

Sayidaty (Arabic سيدتي Sayyidatī, meaning My Lady in English)[1] is a weekly Arabic and a monthly English women's magazine published in both Riyadh and Beirut and distributed throughout the Middle East, North Africa, Europe and America.[2]

History

Sayidaty was founded by Hisham Hafiz and his brother Muhammed Hafiz in London.[3] Later, it was started in Riyadh in March 1981.[4] The magazine was relocated from London to Riyadh in 2005.[5] The English edition was launched in 2007.[6]

Hala Al Nasser, who is current editor-in-chief of Rotana Magazine, is one of the magazine's former editors.[7] As of 2013 Mohammed Fahad Al-Harthi was the editor-in-chief of the magazine who was appointed to the post in 2004.[8] [9] As of 2010 Lebanese journalist Hadia Said was the cultural editor of the magazine.[10]

End of 2020 Lama Alshethri was the editor-in-chief of the magazine.

Ownership

Sayidaty is one of the magazines published by Saudi Research and Publishing Company, a subsidiary of Saudi Research and Marketing Group (SRMG).[11] SRMG also owns other magazines such as Al Jamila, The Majalla, Bassim, Urdu Magazine and Hia as well as newspapers such as Arab News, Al Eqtisadiah, Urdu News and Asharq Al-Awsat.[12]

Contents

Sayidaty, the first and only Pan Arab women weekly, provides professional and quality reading, making it the most powerful advertising vehicle among women's magazines in Saudi Arabia and the Persian Gulf region.[13] The magazine mostly covers a wide range of topics favoured by the modern Arab women, from beauty and fashion to social and family life.[2] [14]

In June 2013 it was expanded to cover two new sections: one on human behavior, and another for teenagers and college students.[15]

Target readership and circulation

The magazine is said to target primarily families, focusing on conscious housewives.[4] Sayidaty, along with Al Yamamah and The Majalla, is among popular magazines in Saudi Arabia.[16]

The circulation of the magazine at the end of the 1990s was 140,000 copies per issue.[17] In April 2014, its online version received 39 million hits according to the reports by the editor-in-chief.[18]

See also

Notes and References

  1. Book: Andrew Hammond. Popular Culture in the Arab World: Arts, Politics, and the Media. 2007. American Univ in Cairo Press. 978-977-416-054-7. 251.
  2. Web site: Saudi Research and Marketing Group. Global Investment House. 28 May 2012. November 2009.
  3. Web site: Biography. Hisham Ali Hafiz. 22 May 2012. dead. https://web.archive.org/web/20120722005217/http://www.hishamalihafiz.com/bio.htm. 22 July 2012. dmy-all.
  4. Web site: Magazines. SRPC. 21 May 2012.
  5. News: Mushtak Parker. SRMG: Taking the Publishing Sector in Mideast by Storm. 8 June 2012. Arab News. 6 December 2006.
  6. (24 December 2007). First issue of Sayidaty magazine in English releases in Riyadh, AMEinfo, Retrieved 13 December 2010
  7. Naomi Sakr. Naomi Sakr. Women and Media in Saudi Arabia: Rhetoric, Reductionism and Realities. British Journal of Middle Eastern Studies. 2008. 35. 3. 385–404. 10.1080/13530190802525197. 143821700.
  8. News: Jobs Shuffle at Saudi Research & Media Group. 9 February 2013. Crossroads Arabia. 5 January 2013.
  9. Web site: Mohammed Fahad Alharthi. WAN IFRA. 26 February 2013.
  10. Web site: Houda Trabelsi. Electronic media can spur Arab press reform, magazine editor says. Magharebia. 5 September 2014. Tunis. 7 May 2010.
  11. Web site: Al Jamila Fact Sheet. Magazines About. 24 May 2012. 18 December 2013. https://web.archive.org/web/20131218044834/http://www.magazinesabout.co.uk/magazines/view/Al+Jamila. dead.
  12. Media personality of the year; AMF honours Saudi Prince Faisal. MEPA Monthly Bulletin. March 2009. 31. 31 .
  13. Web site: Saudi Arabia. Publicitas. 8 June 2012. dead. https://web.archive.org/web/20121202073858/http://www.publicitas.com/fileadmin/uploads/italy/Files/ME_portfolio_01.pdf. 2 December 2012. dmy-all.
  14. Web site: Publications of SPPC. Saudi Research and Marketing Group. 28 May 2012. dead. https://web.archive.org/web/20130116083752/http://www.sppc.com.sa/Templates/SRMG/InternalTemplate.aspx?PostingId=276. 16 January 2013. dmy-all.
  15. News: Sayidaty New look. 16 November 2014. Publicitas. 19 June 2014. 24 September 2015. https://web.archive.org/web/20150924083246/http://www.publicitas.com/en/global/media-news-events/news-detail/?no_cache=1&rss=true&newsid=105196&title=Middle-East%3A-Sayidaty-New-look#.VGi111esUX4. dead.
  16. Web site: Saudi Arabia - Marketing and Sales Strategy. The Saudi Network. 6 June 2012.
  17. Jon B. Alterman. New Media New Politics?. The Washington Institute. 1998. 48. 7 April 2013. 13 May 2013. https://web.archive.org/web/20130513133813/http://www.washingtoninstitute.org/uploads/Documents/pubs/PolicyPaper48.pdf. dead.
  18. News: K. T. Abduraab. Sayidaty soars to 39 million pageviews. 8 October 2014. Arab News. 29 May 2014.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Sayidaty".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.