Ruby chocolate explained

Ruby chocolate
Country:Belgium
Creator:Barry Callebaut
Type:Chocolate
Main Ingredient:

Ruby chocolate is a style or distinct variety of chocolate that is pink or purple in colour. Barry Callebaut, a Belgian–Swiss cocoa company, introduced it as a distinct product on 5 September 2017 after beginning development of their product in 2004.[2] [3] [4] It has a pink color, and Barry Callebaut says it is a fourth natural type of chocolate (in addition to dark, milk, and white chocolate varieties).[5] [6] Some other industry experts have said that some cacao pods are naturally pink or purple in colour, and thus pink chocolate has been available before.

Overview

Barry Callebaut was granted a European patent in 2012 and a U.S. patent in 2015 for the way its product is produced.[7] [8] [9]

The Barry Callebaut ruby chocolate is characterized by a taste that has been described as slightly sweet and sour, which is comparable to that of berries, as the chocolate's main characteristic is its acidity.[10] In a comparison of the phenolic content between varieties of chocolate, ruby chocolate was rated between milk and white chocolate. According to a 15-month temporary marketing permit granted by the Food and Drug Administration in the United States in 2019, ruby chocolate is defined as "the solid or semiplastic food prepared by mixing and grinding cacao fat with one or more of the cacao ingredients (namely, chocolate liquor, breakfast cocoa, cocoa and lowfat cocoa), citric acid, one or more of optional dairy ingredients, and one or more optional nutritive carbohydrate sweeteners", and it must contain a minimum of 1.5% nonfat cacao solids and a minimum of 20% by weight of cacao fat.[11] Under the temporary marketing permit, the product does not contain added colouring and although it may contain antioxidants, spices, and other natural and artificial flavorings, these ingredients cannot mimic the flavors of chocolate, milk, butter, berries, or other fruit. The FDA said the product meets "most of the current standards for cacao products", but "deviates from the current standards of identity for chocolate products in terms of its final composition, taste, and color".[12]

The chocolate is made from "ruby cocoa beans".[13] These are existing botanical cocoa bean varieties that have been identified as having the right attributes to be processed into ruby chocolate. While the exact production method is a trade secret, publications note industry speculation is that ruby chocolate is made with unfermented cocoa beans of Brazil Lavados, which can have a natural red-pink colour.[14] [15] [16] Barry Callebaut filed a European patent application in 2010 for "cocoa-derived material" from unfermented cocoa beans (or beans fermented for no more than three days) that become red or purple after treating them with an acid, such as citric acid, and then defatting with petroleum ether or probably with CO.[17]

It has been debated by chocolate experts whether ruby chocolate constitutes a new variety of chocolate or if it is a marketing strategy.[18] Chocolate expert Clay Gordon stated that ruby chocolate could become as diverse as white chocolate.[19] Angus Kennedy, the editor of Kennedy's Confection magazine, disputes that ruby chocolate is a new fourth variety, saying "Yes, it's a different colour but having said that I know chocolate producers in Peru that have been producing this type of pink chocolate for years." He compared the taste to a combination of white chocolate and raspberries.[20] "Now if you look at a cocoa bean casing, they're actually sort of pink and purple when you see photographs of them. So actually the natural colour for a cocoa bean can be purple so it's not unusual," he said.[20]

The public interest of the pink chocolate variety has been linked to the popularity of the color pink in marketing and on social media in the 2010s, a phenomenon that is referred to as "millennial pink".[21]

Commercial availability

The first mass market release of a ruby chocolate product was on 19 January 2018, when it was introduced as a coating for a new Kit Kat wafer bar in Japan and South Korea.[22] [23] Nestlé, the manufacturers of Kit Kat, entered into an agreement with Barry Callebaut for exclusive use of the product for six months. Upon release in Japan, one bar cost 400 yen (USD$3.60).[24] In April 2018, Fortnum & Mason launched a pure ruby chocolate bar in the United Kingdom followed by Nestlé who announced the release of the ruby chocolate Kit Kat in the United Kingdom and Germany.[25] [26] In anticipation for Mother's Day in 2019, Kit Kat Canada announced the release of the ruby chocolate in Canada in a tweet.[27]

Various other confectionery companies have released ruby chocolate-based products including:

Notes and References

  1. https://www.barry-callebaut.com/fr-CH/manufacturers/how-ruby-chocolate-is-made How ruby chocolate is made
  2. News: Sarah Young. Scientists just invented a brand new flavour of chocolate. 5 September 2017. The Independent. 13 September 2017.
  3. News: Gordon. Clay. And RUBY Makes Four – A New Flavor and Color Join the Chocolate Family. 3 January 2018. TheChocolateLife. 6 September 2017.
  4. News: Gandy. Max. Ruby Chocolate: Where to Buy It & What It Is. 4 April 2018. Dame Cacao. 19 March 2018.
  5. Barry Callebaut reveals the fourth type in chocolate: Ruby. 5 September 2017. www.barry-callebaut.com. 13 September 2017.
  6. Web site: Swiss confectioners devise fourth chocolate type: ruby. Financial Times. 17 September 2017. subscription .
  7. US . 9107430B2 . patent . Process for producing red or purple cocoa-derived material . 2015-08-18 . 2015-08-18 . 2013-05-20 . 2008-01-22 . Arnaud . Dumarche . Philippe . Troplin . Herwig . Bernaert . Paul . Lechevalier . Barry Callebaut AG.
  8. News: 'Ruby' becomes first new natural colour of chocolate in over 80 years. . Hannah. Ellis-Petersen. 6 September 2017. 13 September 2017. www.theguardian.com.
  9. Šeremet, D., Mandura, A., Vojvodić Cebin, A., Oskomić, M., Champion, E., Martinić, A., & Komes, D. (2019). Ruby chocolate–bioactive potential and sensory quality characteristics compared with dark, milk and white chocolate. Hrana u zdravlju i bolesti: znanstveno-stručni časopis za nutricionizam i dijetetiku, 8(2), 89-96.
  10. Kwil, I., & Podsiadły, K. (2019). Innovations in the Chocolate Manufacture as Part of Polish Confectionery Industry. Wrocław University of Economics.
  11. Web site: Ruby Chocolate Is Coming: FDA Issues Temporary Permit. Bandoim. Lana. 25 November 2019. Forbes. 7 March 2020.
  12. Schiller, L.J. (2019). 'Ruby Chocolate' Deviating From Identity Standard; Temporary Permit for Market Testing" [Docket No. FDA–2019–N–4844]. Food and Drug Administration.
  13. News: Gilchrist. Karen. Swiss confectioners invent a new kind of chocolate for the first time in 80 years. 6 September 2017. 13 September 2017. CNBC. cnbc.com.
  14. News: Churchill. Francis. 'Ruby' chocolate aims to satisfy new consumer tastes. 20 October 2017. Supply Management. 3 January 2018. Chartered Institute of Procurement & Supply. EN-GB.
  15. News: Nieburg. Oliver. Ruby chocolate: New gem in confectionery crown or pink misfit?. 3 January 2018. Confectionery News. William Reed Business Media Ltd. 14 September 2017.
  16. News: Jay. Janan. New ruby chocolate isn't special and probably tastes bad, says NZ expert. 13 September 2017. Stuff.co.nz. Fairfax New Zealand Ltd. 13 September 2017.
  17. EP. 2237677. patent. Process for producing cocoa-derived material . 13 October 2010. 2012-06-13. Dumarche Arnaud. Troplin Philippe. Bernaert Herwig. Lechevalier Paul, Beerens Herve, Landuyt Alex. Barry Callebaut AG.
  18. Corstjens. Marcel. 2019. The promise of targeted innovation. MIT Sloan Management Review. 60. 39.
  19. Oliver Nieburg (14 September 2017). "Ruby chocolate: New gem in confectionery crown or pink misfit?", www.confectionerynews.com. [“It's possible that in 20-30 years ruby chocolate will be just as diverse as white chocolate is today.”]
  20. News: Pickering. Jasper. A chocolate expert explains what Ruby chocolate is and what it tastes like. 12 October 2017. Business Insider. 12 August 2019.
  21. Bideaux, K. (2018). Millennial pink: From iPhone to Rihanna. Proceedings from the Conferenza del Colore.
  22. News: Ruby Chocolate Wants a Place at the Table With Dark, Milk and White. 7 September 2017. Jacey Fortin. The New York Times. 13 September 2017. www.nytimes.com.
  23. Web site: Nestle to launch ruby chocolate KitKat in Asia. 18 January 2018. reuters.com . Reuters.
  24. Web site: Nestle is making a pink KitKat from ruby chocolate. Rishi . Iyengar. 18 January 2018. msn.com. 18 January 2018.
  25. Web site: KitKat to release naturally pink 'ruby chocolate' bars. 11 April 2018. Sky News.
  26. Web site: Weltneuheit für Europa: Nestlé produziert KitKat Ruby in Hamburg. 10 April 2018.
  27. KITKATca. 1127596849093861378. Our moms deserve a break from the ordinary, because they always make us feel like we're anything but ordinary. #HappyMothersDaypic.twitter.com/Na3XbARYbQ. Kit Kat Canada. 2019-05-12. @KITKATca. en. 2019-05-24.
  28. https://www.luzernerzeitung.ch/zentralschweiz/luzern/confiserie-bachmann-lanciert-rosafarbene-schokoladensorte-ruby-rubina-ld.1022959 Confiserie Bachmann lanciert rosafarbene Schokoladensorte «Ruby Rubina»
  29. Web site: Ruby chocolate is now available in the U.S. and Canada. Thompson. Alyse. 14 May 2019. Candy Industry.
  30. Web site: Insomnia Launches Ruby Hot Chocolate. Murphy. Mark. 21 March 2019. fft.ie. 30 December 2020. 10 February 2022. https://web.archive.org/web/20220210072130/https://www.fft.ie/insomnia-launches-ruby-hot-chocolate/. dead.
  31. Web site: Costa's Ruby Cocoa Hot Chocolate Will Take Your Instagram To The Next Level. Lewis. Anna. 3 January 2020. delish. 7 March 2020.
  32. Web site: Häagen-Dazs Has All New, Limited-Edition Ruby Cacao Ice Creams For V-Day. Morillo. Alexis. 24 January 2020. delish. 7 March 2020.
  33. Web site: Magnum ice cream receives a Ruby makeover. Myers. Anthony. 10 January 2020. Confectionery News. 7 March 2020.
  34. Web site: Harry & David's Ruby Cacao Chocolate Collection Is A Millennial Pink Valentine Dream. Peters. Lucia. 29 January 2020. Bustle. 7 March 2020.
  35. Web site: Starbucks bringt eine neue Frappuccino-Kreation › FM Online.
  36. Web site: Alfredo Bar Ruby Chocolate 67g. 2021-03-30. Francestle Chocolatier. en-US.

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