Rubixanthin Explained

Rubixanthin, or natural yellow 27, is a natural xanthophyll pigment with a red-orange color found in rose hips. As a food additive it used under the E number E161d as a food coloring; it is not approved for use in the USA or EU^[1] but is approved in Australia and New Zealand^[2] where it is listed as 161d.

Notes and References

1. UK Food Standards Agency: Web site: Current EU approved additives and their E Numbers . 2011-10-27.
2. Australia New Zealand Food Standards CodeWeb site: Standard 1.2.4 - Labelling of ingredients . 2011-10-27.