Realme Explained

Realme Chongqing Mobile Telecommunications Corp., Ltd.
Trading Name:realme
Industry:Consumer electronics
Founder:Sky Li
Location City:Shenzhen, Guangdong, China
Products:Smart Phones
Tablet computers
Earphones
Powerbanks
Phone cases
Bags
Smart TVs
Smart Watch
Laptop
Parent:Oppo
Divisions:Realme Techlife
Realme Dizo

Realme (stylized in all lowercase or as гealme;) is a Chinese consumer electronics manufacturer based in Shenzhen, Guangdong. It was founded by Li Bingzhong (known as Sky Li) on May 4, 2018, who was a former vice president of Oppo. Starting originally as a sub-brand of Oppo, Realme eventually ventured as its own brand. Realme then became the fastest-growing 5G smartphone brand in Q3 2021.

In June 2020, the number of Realme's global smartphone users reached 35 million, and AIoT product sales broke a record of 1 million. According to Counterpoint Statistics, Realme ranked 7th in the ranking of the number of smartphones produced globally in the first quarter of 2020, with an annual growth rate of 157%, ranking first in the world.[1]

Currently, Realme has entered 27 markets worldwide, including Asia, Europe, Russia, Australia, and Egypt.[2]

History

Products

See main article: List of Realme products.

The company has a large number of products, particularly in the Indian market.[15]

Laptops & Tablets

Realme smart TV

Audio accessories

Bluetooth headset

Bluetooth Speaker

Smart Life

Smartwatch (Smartwatch)

Smart home appliances (Smarthome)

Realme UI interface

Realme UI 3.0

Realme UI 4.0

Realme UI 5.0

Realme UI 5.0 is a version of Realme UI based on Android 14.

Marketing

Realme's popularity online can be attributed to its successful utilization of community-driven resources such as Facebook. In November 2018, Realme Philippines created the Squad Leader Program.

In 2024, Realme's Squad Leader Program consists of 14 members, two of whom were part of the original trio of Squad Leaders. As part of this program, Realme has been consistently providing the Squad Leaders with Number Series devices since 2018 in exchange for their services.[17]

See also

Notes and References

  1. Web site: zh:realme品牌故事 . zh . realme brand story . realme official . https://www.realme.com/brand .
  2. Web site: Brand market . Realme.com . 11 May 2024 .
  3. Web site: 2019-07-29. Vivo ships 5.8 million smartphones to India in Q2 2019; breaks its own record. 2019-07-29. www.canaly.coms. 2019-12-12. https://web.archive.org/web/20191212103635/https://www.canalys.com/newsroom/canalys-vivo-ships-58-million-smartphones-to-india-in-q2-2019-breaks-its-own-record. live.
  4. Web site: Prado. Phillip. 2018-10-31. BBK Group could soon surpass Samsung as top dog. 2019-11-21. Android Authority. 2019-12-18. https://web.archive.org/web/20191218125817/https://www.androidauthority.com/bbk-group-vs-samsung-1049104/. live.
  5. Web site: Artashyan. Argam. 2018-07-30. Realme Separates From OPPO: Another OnePlus?. 2018-07-30. GizChina. Gizchina Media. 2019-04-30. https://web.archive.org/web/20190430094826/https://www.gizchina.com/2018/07/30/realme-seperates-from-oppo-another-oneplus/. live.
  6. Web site: Hazarika . Skanda . Realme 2 Pro and Realme 5/5s/5i Android 10 kernel source code now available . xda-developers . 15 August 2020 . 29 July 2020 . 14 August 2020 . https://web.archive.org/web/20200814215814/https://www.xda-developers.com/realme-2-pro-and-realme-5-5s-5i-android-10-kernel-source-code-now-available/ . live .
  7. Yordan. 2018-07-31. Oppo VP moves to become Realme CEO, targets global brand expansion. GSMArena.com. en-US. 2018-08-30. 2019-06-16. https://web.archive.org/web/20190616162230/https://www.gsmarena.com/oppo_vp_switches_to_realme_ceo_targets_global_brand_expansion-news-32524.php. live.
  8. Web site: Realme, the No.1 Emerging Brand now: CMR. 2020-03-14. CyberMedia CMR. en-US. 2019-12-15. https://web.archive.org/web/20191215093443/http://cmrindia.com/realme-the-no-1-emerging-brand-now-cmr/. live.
  9. Web site: India's first 5G phone! Realme X50 Pro 5G with 12GB RAM, 256GB storage all set for launch; check details - The Financial Express. financialexpress.com. 20 February 2020.
  10. Web site: Jeet. 2019-04-24. Realme officially announces its entry in China. 2020-03-14. Gizmochina. en-US. 2019-07-13. https://web.archive.org/web/20190713135627/https://www.gizmochina.com/2019/04/24/realme-enters-china/. live.
  11. Web site: Media. Kompas Cyber. Harga Berikut Spesifikasi Lengkap Realme X dan Realme X Lite. 2020-03-14. KOMPAS.com. 16 May 2019. id. 2019-12-22. https://web.archive.org/web/20191222040658/https://tekno.kompas.com/read/2019/05/16/15120097/harga-berikut-spesifikasi-lengkap-realme-x-dan-realme-x-lite. live.
  12. Web site: Hamza. Muhammad. 2019-08-07. Worldwide user of realme has passed 10 million. 2020-03-14. Technology Times. en-US. 2019-08-23. https://web.archive.org/web/20190823080458/https://www.technologytimes.pk/worldwide-user-of-realme-has-passed-10-million/. live.
  13. Web site: Francis Wong takes over as CEO of Realme Europe . 2022-05-18 . GSMArena.com . en-US.
  14. Web site: oppo mobiles india: OnePlus, Realme, Oppo to go separate ways as parent BBK looks to de-risk India business . 2024-04-08 . The Economic Times.
  15. Web site: Realme GT Review: Glaringly typical from Realme in all the right ways . xda-developers . 13 September 2021 . 13 September 2021.
  16. Web site: 2024-01-29 . Realme 12 Pro and Realme 12 Pro Plus launched in India . 2024-01-30 . en-US.
  17. Web site: Ancheta . Jam . 2018-11-20 . Realme is searching for the next squad leaders! Jam Online . 2024-08-05 . Jam Online Technology News & Reviews . en-US.