Ooredoo Explained

Ooredoo Q.P.S.C.
Former Name:Qtel Group (1987–2013)
Type:Public
Traded As:
Location City:Doha
Location Country:Qatar
Areas Served:North Africa, Middle East, Europe and Asia
Key People:Sh. Faisal Bin Thani Al Thani (chairman)
Aziz Aluthman Fakhroo (CEO)
Industry:Telecommunications
Revenue:US$6.23bn (2022)[1]
Operating Income:QAR 3,080,458,000 (2014)
Profit:QAR 2,528,387,000 (2014)
Assets:QAR 97,999,347,000 (2014)
Equity:QAR 30,468,513,000 (2014)
Num Employees:15,167 (2021)

Ooredoo QSC[2] (Arabic: أريد; formerly Qtel) is a Qatari multinational telecommunications company headquartered in Doha. Ooredoo provides mobile, wireless, wire line, and content services with market share in domestic and international telecommunication markets, and in business (corporations and individuals) and residential markets.

Ooredoo was the first operator globally to launch commercial 5G services in Qatar and is one of the world's largest mobile telecommunications companies, with over 121 million customers worldwide as of 2021.[3]

Ooredoo operates in ten countries and territories across the Middle East, North Africa, and Southeast Asia: Algeria, Indonesia, Iraq, Kuwait, Myanmar, Maldives, Oman, Palestine, Qatar, and Tunisia.

Ooredoo's shares are listed on the Qatar Stock Exchange and the Abu Dhabi Securities Exchange.

History

Ooredoo was founded in Doha in 1987, initially as a telephone exchange company. It has since become the largest communications operator in Qatar offering new technologies to the country including mobile, broadband, digital, and fiber internet services. The publicly-traded company has ownership from the royal family with H.E. Sheikh Abdullah Bin Mohammed Bin Saud Al Thani as the company's chairman and Sheikh Saud bin Nasser Al Thani as Ooredoo Group CEO. Waleed Al-Sayed is Ooredoo Group's deputy CEO and Ooredoo Qatar's CEO.

Qtel Group and all its operating companies worldwide were officially unified under Ooredoo Group in February 2013, as part of the company's strategy to combine its assets in order to form a global business within the telecommunications industry.[4] The name Ooredoo is Arabic for "I Want", chosen "to reflect the aspirations of Ooredoo customers and the core belief that Ooredoo can enrich people's lives and stimulate human growth in the communities where it operates".[5]

Ooredoo has experienced significant growth over the last six years, transforming from a single market operator in Qatar to an international communications company with a global customer base of more than 114 million customers worldwide (as of September 2015)[6] and consolidated revenues of QAR 24.2 billion for the first nine months of fiscal year 2015.

In 2010 the company upgraded its 3G network in the country and launched its Mobile Money service. By 2012, its network grew with its fiber network that provided services with download speeds of up to 100 Mbit/s, HDTV, and its initial phase of its 4G LTE mobile broadband service. The company's consumer base has grown significantly in recent times, from 1.9 million subscribers in 2008 to 2.5 million in 2012 within Qatar. Its annual revenues increased by QAR 3.5 billion from 2012 to 2013 in a single quarter.[7]

As of 2013, the company unified under Ooredoo Group.

Current standing

Ooredoo became the first operator in the world to launch a live 5G network in May 2018. Ooredoo had been gearing up to test this new technology since 2014. As of now, the 5G network has been commercially launched in Qatar [8] and Kuwait.[9]

In the 2010s, the company developed a strong partnership with Nokia in Qatar. In May 2016, the firm expanded this partnership with Nokia in a three-year deal to develop a nationwide mobile network in Qatar.[10] The firm has also broadened its reach with its operations on over 16 countries across the Persian Gulf, Middle East, North Africa, and Asia regions.[11]

The firm has since experienced significant growth with QAR 24.2 billion in revenues in the first three quarters of 2015, and over 17,000 employees.

Ownership

According to Ooredoo's 2016 disclosures, 68% of the company is owned by Qatar government-related entities, 10% by ADIA (UAE), and the remaining 22% is on the public market.[12]

Operating companies

Middle East

Ooredoo Qatar

Qtel was formally established under Law No. 13 of 1987.[13]

In 2006, Qtel launched 3G services and announced a series of initiatives, including an equity partnership with AT&T in NavLink, international high- speed mobile data (GPRS) roaming services and the launch of IP (Internet Protocol) and telephony services.[14]

In 2010, Qtel launched its Mobile Money service and upgraded its 3G network.[15]

In 2012, Qtel continued its roll-out of the nationwide Qtel Fibre network, offering packages with download speeds of up to 300 Mbit/s and HDTV + ooredoo TV . Qtel also began the trial phase of its 4G LTE mobile broadband service.[16]

In February 2013, Qtel officially rebranded as Ooredoo.

In 2015, Ooredoo Qatar announced the launch of Ooredoo SuperNet in one of the most significant network evolution in Qatar's history. The company introduced three-band carrier aggregation, building on its position of being the first and only company to combine 20+10 MHz bands on its 4G+ network.[17]

On July 7, 2017, at the beginning of the Qatar diplomatic crisis, Ooredoo changed its network name to Tamim Almajd in a show of solidarity with the Emir Sheikh Tamim bin Hamad Al Thani.[18]

In January 2020, Ooredoo Qatar signed a partnership with Indian entertainment and media platform Eros Now, to make Eros Now's content available to its customers in Qatar.[19]

On 30 September 2021, Ooredoo Group announced that the title of Qatar's first-ever Formula 1 race will be officially named as the Formula 1 Ooredoo Qatar Grand Prix. The announcement was made at a press conference at the Lusail International Circuit in the presence of the Deputy Group CEO and the CEO of Ooredoo Qatar Mr. Sheikh Mohammed Bin Abdulla Al Thani & other officials.[20]

Ooredoo Oman

See main article: Ooredoo Oman. Ooredoo Oman was formerly known as Nawras, which was launched in Oman in 2004.[21] The company has been listed on the Muscat Securities Market since 2010.

In November 2014, Nawras officially rebranded as Ooredoo Oman.

Ooredoo Oman provides landline voice services to business and residential customers. It also provides a range of prepaid and post-paid mobile phone plans, and broadband internet service, both home and mobile (3G+).

Ooredoo Oman has recently launched full-fledged home entertainment TV services - using set top boxes for home TV, and using apps for Android and iOS mobile devices. It is the first operator in the Middle East region to have launched TV services (including live TV channels and video on demand) from multiple content providers using completely Over The Top (OTT) technology - thus being able to offer its TV services not just for its own broadband and mobile customers, but to other competing operator subscribers too. Its TV content providers include (but not limited to) StarzPlay, YuppTV, Alt Balaji, BluTV, Al Jazeera, EuroNews, FranceTV, ErosNow, FilmBox, Hopster, Spuul - and more are being added regularly.[22]

The home broadband and voice service is powered by WiMAX (Worldwide Interoperability for Microwave Access) technology. Ooredoo Oman was first to deploy 3G+ in Oman and is the only operator to deploy WiMAX commercially in Oman.[23]

Ooredoo Kuwait

See main article: Ooredoo Kuwait. Ooredoo Kuwait's operations began in December 1999 as Wataniya Telecom when it launched wireless services as the second operator in the country.

In March 2007, Ooredoo acquired Kuwait's Wataniya Telecom for US$3.8 billion.[24]

In May 2014, Wataniya Telecom officially re branded as Ooredoo Kuwait.[25]

Asiacell (Ooredoo Iraq)

Asiacell, the first mobile telecommunications company in Iraq, was established in Sulaymaniyah in 1999.

In August 2007, Asiacell bid and won a 15-year national license, becoming the GSM telecom operator with the largest long-term network coverage in Iraq. To handle new business operations, Asiacell also simultaneously established new executive offices in Baghdad, Basra, and other major cities in Iraq.[26] [27]

Ooredoo Palestine

See main article: Ooredoo Palestine.

Ooredoo United Arab Emirates

On September 12, 2019, Ooredoo launched in the Emirates thanks to its joint communication and to make the UAE one of the most connected countries in the Gulf Cooperation Council region, despite the UAE's participation in the Qatar blockade. In August 2021, it changed its name to E-mobile and belongs to the VEON Group.

North Africa

Ooredoo Algeria

See main article: Ooredoo Algeria. Ooredoo Algeria's operations began in 2004 as Nedjma, positioned as the first multimedia operator in Algeria.

In November 2013, Nedjma officially re branded as Ooredoo Algeria.[28]

Ooredoo Algeria introduced the first EDGE network in the country in 2004 and launched 3G services in Algeria in December 2013.[29]

Ooredoo Tunisia

See main article: Ooredoo Tunisia. Ooredoo Tunisia was founded in May 2002 as Tunisiana and began commercial operations in December the same year.

In April 2014, Tunisiana officially rebranded as Ooredoo Tunisia.[30]

South Asia

Ooredoo Maldives

See main article: Ooredoo Maldives. Ooredoo Maldives' operations began in February 2005 as Wataniya Maldives, after it was selected during a competitive bidding process with three other companies.

In December 2013, Wataniya Telecom officially re branded as Ooredoo Maldives.[31]

Southeast Asia

Indosat Ooredoo Hutchison

See main article: Indosat. Indosat was founded in 1967 and began as a commercial international telecommunications service provider (IDD) in September 1969.[32] It is partially owned by the Indonesian government and was owned by American conglomerate company ITT until 1980.

In November 2015, Indosat officially rebranded as Indosat Ooredoo.[33] Indosat Ooredoo is the second largest mobile network operator in Indonesia, with a subscriber's strength of 58.0 million users.[34]

In September 2021, Indosat announced its merger with Hutchison Asia Telecom Group/Garibaldi Thohir's joint venture PT Hutchison 3 Indonesia (which operates 3-branded networks in Indonesia) to form Indosat Ooredoo Hutchison and closed their merger on 4 January 2022.

Ooredoo Myanmar

See main article: Ooredoo Myanmar.

In June 2013, Ooredoo was chosen as one of the two successful applicants among 90 bidders to be awarded a license to operate in Myanmar, considered one of Asia's last remaining greenfield telecom markets.

Formal licenses were granted in January 2014, and Ooredoo pledged an investment of $15 billion to develop Myanmar's telecoms sector, with plans to cover 75 per cent of the population in five years.[35]

Ooredoo will no longer operate in Myanmar due to the junta problems which is leading to financial problems as of 2022.

Sponsorships

Lionel Messi has worked with Ooredoo since 2013 as their global brand ambassador.[36] As part of the partnership, Ooredoo and the Leo Messi Foundation have developed and sponsored projects to stimulate human growth and development across the Middle East, North Africa and Southeast Asia.

Since 2013, Ooredoo have sponsored Paris Saint-Germain as a premium partner,[37] [38] with Ooredoo's logo featuring on the back of their football kits.[39]

The company is also the title sponsor of the Qatar Grand Prix.

In 2020, the company appointed Ali bin Towar al-Kuwari as its brand ambassador.[40]

Notes and References

  1. Web site: Ooredoo Group FY 2022: Net Profit Increase of 27%, Best Result Since 2 . 14 February 2023 .
  2. Web site: Legal name officially changes to Ooredoo QSC. 26 June 2013. Gulf-Times.
  3. Web site: Annual Report 2021 . Ooredoo . 2021 . 12 September 2022 . 12 September 2022 . https://web.archive.org/web/20220912142901/https://www.ooredoo.com/wp-content/uploads/2022/08/Annual-Report-2021-English.pdf . dead .
  4. Web site: Qtel Rebrands As Ooredoo in Major Global Initiative. 26 February 2013 .
  5. Web site: Qtel Rebranding Calling Dr. Dre.
  6. Web site: QTel SWOT Analysis - USP & Competitors - BrandGuide - MBA Skool-Study.Learn.Share.. Zigu. 29 August 2017.
  7. Web site: Qtel - Qatar. www.qatar.doingbusinessguide.co.uk. 29 August 2017. 29 August 2017. https://web.archive.org/web/20170829204021/http://www.qatar.doingbusinessguide.co.uk/partner-profiles/qtel/. dead.
  8. Web site: Ooredoo first in the world to launch 5G commercial network.
  9. Web site: Ooredoo launches 5G commercially.
  10. Web site: Qatar - Telecoms.com. telecoms.com. 29 August 2017.
  11. News: Qtel boosts stake in Wataniya to 92% . https://ghostarchive.org/archive/20221211221255/https://www.ft.com/content/e60c4070-1153-11e2-a637-00144feabdc0 . 11 December 2022 . subscription . live . . 29 August 2017 .
  12. Web site: Ooredoo Ownership Structure . ooredoo.com . 2016 . 6 October 2021 . https://web.archive.org/web/20160928171937/http://ooredoo.com/wp-content/uploads/2016/08/201608_Ooredoo_Ownership_Structure.pdf . 28 September 2016 . live .
  13. Web site: Qatar Telecom . . 2016-02-09.
  14. Web site: Qtel launches managed IP telephony service. www.telecompaper.com. 2016-02-09.
  15. Web site: OOREDOO – ORDS 2010 Gulfbase. www.gulfbase.com. 2016-02-09.
  16. Web site: Qtel launches LTE trial ahead of end-year launch. www.telegeography.com. 2016-02-09.
  17. Web site: Ooredoo begins biggest network upgrade in Qatar. www.thepeninsulaqatar.com. 2016-02-09.
  18. OoredooQatar. Ooredoo Qatar. 883110222298046464. 6 July 2017. Dear customer, Ooredoos' network name has been changed to "Tamim Almajd ". #WeAreAllQatar.
  19. Web site: Eros signs Qatar distribution deal with Ooredoo. 6 January 2020. Digital TV Europe.
  20. Web site: 2021-09-30. Qatar's First-Ever Formula 1 Race to be Officially Named Formula 1 Ooredoo Qatar Grand Prix Ooredoo corporate. 2021-10-08. Ooredoo corporate The Ooredoo corporate website. en.
  21. Web site: Nawras rebrands as Ooredoo. Times of Oman. 2016-02-09. en-GB.
  22. Web site: Ooredoo home page. www.ooredoo.om.
  23. Web site: Secure Login. nawras.om. 2016-02-09. https://web.archive.org/web/20140330053507/http://nawras.om/nawras/mediacentre/pressreleases/tabid/250/vw/1/itemid/998/life-gets-even-faster-with-the-launch-of-4g.aspx. 30 March 2014. dead.
  24. Web site: KUNA :: Wataniya deal closed at USD 3.8 billion 14/03/2007. www.kuna.net.kw. 2016-02-09.
  25. Web site: Wataniya becomes Ooredoo, a global brand – Telecom player now operates in 15 countries, serves 97,000,000 customers – Kuwait Times. Kuwait Times. 2016-02-09. en-US. 4 January 2020. https://web.archive.org/web/20200104065059/http://news.kuwaittimes.net/wataniya-becomes-ooredoo-global-brand-telecom-player-now-operates-15-countries-serves-97000000-customers/. dead.
  26. Web site: GulfTalent . www.gulftalent.com . 2016-02-09.
  27. Web site: Careeremirates . www.gulftalent.com . 2016-02-09.
  28. Web site: Qatar's Ooredoo rebrands Algerian telco Nedjma. Arabian Business. 2016-02-09.
  29. Web site: Ooredoo: Bet 3G+ network in Algeria. www.telecomreview.com. 2016-02-09.
  30. Web site: Tunisiana completes Ooredoo rebranding. www.telegeography.com. 2016-02-09.
  31. Web site: Wataniya rebrands as Ooredoo – Haveeru Videos. Haveeru Online. 2016-02-09. https://web.archive.org/web/20160216021621/http://www.haveeru.com.mv/video/1004. 16 February 2016. dead.
  32. Web site: Indosat: About Us.
  33. Web site: Indosat Ganti Nama jadi Indosat Ooredoo. CNN Indonesia. 2016-02-25.
  34. Web site: Pendapatan 2018 Anjlok Indosat Salahkan Registrasi SIM Prabayar. Kompas Indonesia. 9 March 2019. 2019-03-09.
  35. Web site: Exclusive: Ooredoo CEO Dr.Nasser Marafih On Rebranding, Taxes And 2022 World Cup . . 2016-02-09. https://web.archive.org/web/20160310234231/http://www.gulfbusiness.com/articles/insights/interviews/exclusive-ooredoo-ceo-dr-nasser-marafih-on-rebranding-taxes-and-2022-world-cup/. 10 March 2016. dead.
  36. Web site: Messi becomes brand ambassador for 'Ooredoo'. www.emirates247.com. 2016-02-09. en-GB. System. Administrator. 28 February 2013 .
  37. Web site: 2015-12-08. Paris Saint-Germain. 2021-06-19. Ooredoo corporate. en.
  38. Web site: Sponsors. 2021-06-19. EN.PSG.FR. en.
  39. Web site: Staff. 2020-11-10. Paris Saint-Germain FC Sponsors. 2021-06-19. Sports Khabri. en-US.
  40. News: Ooredoo presents Ali bin Towar Al Kuwari as new brand ambassador . . 28 April 2020.