Primary ticket outlet explained

A primary ticket outlet is an organization that contracts directly with venues and promoters to sell event tickets on its behalf.^[1]

Primary ticket outlets have a direct relationship with the owner of a venue or event. They will often use software to manage the sale of tickets for their clients.^[2]

Booking fees

Primary ticket outlets charge a booking fee that is paid by the consumer to help pay for services.^[3]

Examples

There are a number of primary ticket outlets around the world including:

• Ticketmaster^[4] (owned by Live Nation Entertainment)
• Stage Front^[5]
• AXS (owned by Anschutz Entertainment Group)
• See Tickets
• GigsAndTours.com^[6]
• SeatGeek^[7]
• Zoonga^[8]

Notes and References

1. Web site: SeatGeek looks to change sports ticket sales market. 2016-08-07. The Seattle Times. en-US. 2019-05-17.
2. Web site: SeatGeek looks to change sports ticket sales market. 2016-08-07. The Seattle Times. en-US. 2019-05-17.
3. Web site: Buying Tickets: Your Rights.
4. Web site: SeatGeek takes on Ticketmaster with primary ticketing platform that can be integrated into any app. 2016-08-11. VentureBeat. en-US. 2019-05-17.
5. Web site: Stage Front Tickets Is Building A Global Platform Focused On Technology, Relationships And Innovation. 2022-03-09. Forbes. en-US. 2023-06-11.
6. Web site: GIGSANDTOURS Concert & Event Tickets UK Tour Dates . 2022-11-18 . www.gigsandtours.com.
7. Web site: SeatGeek looks to change sports ticket sales market. 2016-08-07. The Seattle Times. en-US. 2019-05-17.
8. News: KyaZoonga.com unveils new corporate identity. 2014-03-26. The Economic Times. 2019-05-17.