Post-90s explained

The Post-90 generation (; 九十後|gau2 sap6 hau6 or 九零後|gau2 ling4 hau6) is a generation in China, especially in urban areas, generally considered to be born between 1990 and 1999 though sometimes considered to start with those born in the fall of 1989 (as they would graduate in the same class as those born in 1990).[1] It is the Chinese counterpart to the late Generation Y in the Western World, and the second generation of Chinese people to have fully grown up in the post-Tiananmen era and the first generation to be born after the protests.[2] They are also China's last 20th-century-born cohort.[3]

They are alleged to have traits that are similar to the Post-80s generation, such as the Little Emperor Syndrome and a knack for information technology and capitalism, but in a much more highly developed way. On the other hand, the post-1990 generation is also characterized as being more realistic about their place in society than the post-1980 generation.[4]

The Post-90 generation is also alleged to have less of a sense of hierarchy in the workplace and more of a sense of individuality compared to older generations.[1] [5] [6]

The Post-90 generation have distinct cultural characteristics and are often stereotyped as "lazy, promiscuous, confused, selfish, brain-damaged and overall hopeless".[7] [8]

Unlike the Post-80 generation, which witnessed a glimpse of pre-affluent China in the late 1980s and 1990s, all but the oldest members of the Post-90 generation have only known a booming urban China for most of their lives.[9] [10]

See also

Notes and References

  1. Web site: Post-90s Graduates Changing the Workplace.
  2. Web site: Brands Struggle To Connect With China's "Post-90s" Generation - Jing Daily. Jing Daily. 2 July 2012 .
  3. Web site: Talking About Whose Generation?: Why Western generational models can't account for a global workforce. Deloitte Review. 2010. https://web.archive.org/web/20210304195047/https://www2.deloitte.com/content/dam/insights/us/articles/talking-about-whose-generation-ages-and-attitudes-among-the-global-workforce/US_deloittereview_Talking_About_Whose_Generation_Jan10.pdf. 2021-03-04. live.
  4. Web site: China's post-90s generation plays greater role in consumption: survey. https://web.archive.org/web/20121014061058/http://news.xinhuanet.com/english/china/2011-12/07/c_131293968.htm. dead. October 14, 2012.
  5. Web site: "Be myself": Experiences of the post-90s of Chinese International Students in Canadian Universities. Nan Ma. September 2016. https://web.archive.org/web/20200318125314/https://macsphere.mcmaster.ca/bitstream/11375/20453/3/Ma_Nan_%20092016_master%20of%20social%20work.pdf. 2020-03-18. live.
  6. Web site: China Case Study: The Me-Generation or Agent of Political Change? — Democratic Citizenship and Chinese Young Adults. Jie Lu. September 2012. https://web.archive.org/web/20210627060418/http://asianbarometer.org/publications//0f9be630faa1a7b3d52247f13259c136.pdf. 2021-06-27. live.
  7. http://articles.cnn.com/2010-07-18/tech/china.post90s.generation_1_internet-analyst-wild-card-generation-tencent?_s=PM:TECH How will China's tech-savvy, post-90s generation shape the nation?
  8. Web site: Communication Disconnect: Generational Stereotypes between Generation X/Y and Baby Boomers in American and Chinese Organizational Communication. Du Yuxiang. April 2011. https://web.archive.org/web/20210627060431/https://core.ac.uk/download/pdf/58825227.pdf. 2021-06-27. live.
  9. Web site: China Luxury Report 2019: How young Chinese consumers are reshaping global luxury. McKinsey & Company. April 2019. https://web.archive.org/web/20210506152008/https://www.mckinsey.com/~/media/mckinsey/featured%20insights/china/how%20young%20chinese%20consumers%20are%20reshaping%20global%20luxury/mckinsey-china-luxury-report-2019-how-young-chinese-consumers-are-reshaping-global-luxury.ashx. 2021-05-06. live.
  10. Web site: Double-clicking on the Chinese consumer: The new health craze, the rise of the post-90s generation, and other trends worth watching. McKinsey & Company. November 2017. https://web.archive.org/web/20210513195408/https://www.mckinsey.com/~/media/mckinsey/featured%20insights/china/double%20clicking%20on%20the%20chinese%20consumer/double-clicking-on-the-chinese-consumer.ashx. 2021-05-13. live.

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