A pig butchering scam, a.k.a. "Sha Zhu Pan"[1] or Shazhupan,[2], translated as Killing Pig Plate, is a type of long-term scam and investment fraud in which the victim is gradually lured into making increasing contributions, usually in the form of cryptocurrency, to a fraudulent cryptocurrency scheme. They are commonplace on social apps. In October 2023, 12% of Americans using dating apps had been victims, up from 5% in 2018. The scammer builds trust with the victim through online communication, subsequently persuading them to invest in a fraudulent cryptocurrency scheme. The "butchering" or "slaughtering" of the victim transpires when their assets or funds are stolen.[3]
The scam originated in China in 2016 or earlier, and proliferated in Southeast Asia amid the COVID-19 pandemic. Perpetrators are typically victims of a fraud factory, where they are lured to travel internationally under false pretenses, trafficked to another location, and forced to commit the fraud by organised crime gangs.[4]
Pig butchering scams originated in 2016 or earlier as a regional scam in China, originally finding their victims on same-sex dating sites before expanding to opposite-sex dating sites as well. The term "pig butchering" arises from an analogy comparing the initial phase of gaining the victims' trust to the fattening of pigs before slaughtering them.
The modus operandi later spread throughout Southeast Asia at the height of the COVID-19 pandemic. In Sihanoukville, Cambodia—once a prosperous gambling town—many local gambling gangs transformed casinos into scam operation centers performing pig butchering scams. This was likely a result of a lack of casino attendance on account of the COVID-19 pandemic and the Cambodian government cracking down on commercial gambling.[5] Many operations are also run from areas of Myanmar which are outside central government control due to the ongoing civil war, with one important hub being the town of Myawaddy in Kayin State, near the border with Thailand. According to the UN Human Rights Office, hundreds of thousands of people have been trafficked and are trapped in scam centres in Cambodia and Myanmar, with other operations being run from Laos, the Philippines and Thailand.[6] Many of the gangs running pig butchering scams, along with the people forced to commit the fraud, are ethnically Chinese.[7]
Pig butchering scams gained international momentum through the exploitation of online dating apps and social media platforms.[8] Scammers crafted elaborate fake identities to establish romantic or emotional connections with victims, thus marking a departure from conventional financial scams by integrating psychological manipulation. This early phase of these scams primarily targeted local populations but quickly expanded as digital connectivity grew.
The scams evolved significantly with the integration of sophisticated techniques, including the creation of fake online investment platforms and the use of social engineering. A key aspect of this evolution was the use of cryptocurrency for transactions, which appealed to scammers due to its difficulty to trace and recover. The scams' globalization can be attributed to the increased ubiquity of digital interactions and the rising popularity of cryptocurrencies, which provided a new avenue for such fraudulent activities on a global scale.
The 2023 failure of Heartland Tri-State Bank in Elkhart, Kansas, United States, was directly tied to a pig butchering scam; CEO Shan Hanes was discovered to have embezzled $47 million from the bank in an attempt to secure his presumed funds. Hanes was charged in federal court with embezzlement in February 2024 and pled guilty in May 2024.[9] [10] [11] [12] He was later sentenced to 24 years in prison.[13]
Pig butchering scams involve a series of meticulously planned steps to deceive and exploit victims, typically focusing on cryptocurrency investment fraud.
Furthermore, the scammers develop fake brokerage websites and mobile applications to add legitimacy to their scheme, making it difficult for victims to distinguish them from genuine platforms. The report underscores the impact of these scams, with millions of dollars lost by victims, and emphasizes the importance of caution and vigilance in online investments.
The IRS has issued warnings about the rising prevalence of these scams, particularly targeting U.S. taxpayers. The agency notes that losses often reach hundreds of thousands of dollars, with some victims losing as much as $2 million.[14]
The process typically begins with the collection of relevant transaction data, such as transaction IDs and wallet addresses associated with the scam. Advanced blockchain analysis tools are then employed to trace the path of the stolen funds. These tools can identify patterns and link different transactions to specific wallets, which are essential in building a case against the perpetrators.[15]
In April 2024, the United States Department of Justice seized $112 million worth of cryptocurrency associated with the scam.
The scam typically combines elements of romance and investment fraud, and often involve the gradual building of a relationship with the victim, leading to significant financial losses. Victims are lured into investing in fake opportunities, particularly with cryptocurrencies, and end up losing large sums of money. The psychological impact is equally severe, as victims not only face financial ruin but also the loss of what they perceived as a genuine, intimate relationship. These type of scams are particularly insidious because they play on both the financial aspirations and emotional needs of individuals, leaving victims feeling betrayed, embarrassed, and reluctant to discuss their experience with others or report it to authorities.[16] [17]
The 2023 Chinese movie No More Bets is a crime drama based on interviews with real victims of the scams. It garnered attention and success in China, bringing the scams and the issues related to them to the forefront of public discourse. The movie highlights the plight of the numerous low-level scammers who are themselves victims of coercion, having been lured from their homes by promises of stable employment, only to find themselves trapped and forced into committing these scams.