Pan-Indian film explained

Pan-Indian film
Yearsactive:2015–present
Country:India
Majorfigures:S. S. Rajamouli
Prashanth Neel
Influenced:Cinema of India

Pan-Indian film is a term related to Indian cinema that originated with Telugu cinema as a mainstream commercial cinema appealing to audiences across the country with a spread to world markets.[1] [2] S. S. Rajamouli pioneered the pan-Indian films movement with duology of epic action films (2015) and (2017), that changed the demography of Indian cinema.[3] [4] [5]

The term "pan-Indian film" is used for a film that is simultaneously marketed and released in multiple languages across India – Telugu, Hindi, Tamil, Kannada and Malayalam.[6] Such films make an attempt to appeal to the audiences across the country, cutting across the linguistic, regional and cultural barriers.[7]

Background

Indian cinema is composed of various language film industries. Films are often remade in other languages, examples being DonNuvvostanante Nenoddantana (2005, Telugu) and Chachi 420 (1997, Hindi). Films are also dubbed into other languages and released with localised titles either on the same release date or at a later date. Films such as Dilwale Dulhania Le Jayenge and Enthiran, were dubbed in other Indian languages and were released along with their original versions.[8]

According to The Times of India, the first pan-Indian film from Kannada cinema is Mahishasura Mardini released in 1959.[9] It was dubbed and released in seven other languages. But, no other film was released in more than four languages, since then.

South cinema has been remaking date=18 February 2023 |title=Bollywood's Telugu takeover: 'Shehzada' to 'Jersey', remakes of hit South films |newspaper=The Times of India |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/bollywoods-telugu-takeover-shehzada-to-jersey-remakes-of-hit-south-films/photostory/98038983.cms |access-date=10 March 2024 |archive-date=10 March 2024 |archive-url=https://web.archive.org/web/20240310074714/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/bollywoods-telugu-takeover-shehzada-to-jersey-remakes-of-hit-south-films/photostory/98038983.cms |url-status=live }}[10]

Since 2010s, dubbing and telecasting of South Indian films (primarily Telugu and Tamil) in Hindi became a regular practice by which films from Telugu cinema and Tamil cinema gained popularity in the Hindi speaking regions.[11] Majority of these films were dubbed after few weeks or months of the original version release.[12] Similarly, Hindi films were frequently dubbed in Telugu and Tamil languages, but didn't gain as much popularity in Telugu and Tamil speaking regions as Telugu/Tamil films received, except a few like Dangal (2016), (2016).[13] Over the time, Kannada and Malayalam films were also being dubbed into other languages other than the original version.

Growth

In 2015, S. S. Rajamouli's duology of epic action films (2015) and (2017).[14] The film was released in various languages across the world. Filmmakers started a new film movement, that is, rather than remaking the same film in various languages, they are dubbing the same film in various languages and releasing simultaneously.[15] Srivatsan S of The Hindu wrote that Telugu cinema has excelled in marketing Pan-Indian films. It primarily employed two strategies – promoting the film outside their home territory and collaborating with other regional stars for more visibility.[16]

Kannada film (2018) directed by Prashanth Neel also released in five languages, thereby becoming the first major Pan-Indian film from Kannada cinema.[17] [18] Success of other films like 2.0 (2018), Saaho (2019), Sye Raa Narasimha Reddy (2019) made Pan-Indian films widespread to other major Indian film industries.[19] [20] (2021) is the first major Pan-Indian film from Malayalam cinema.[21]

Following the success of the Telugu films (2021) and RRR (2022), Rahul Devulapalli of The Week identified "Content, marketing, [and] indulgent overseas audience" have led to the rise of pan-Indian films from Telugu cinema.[22]

Actors like Prabhas, Yash, Allu Arjun, Ram Charan, and N. T. Rama Rao Jr. enjoyed nationwide popularity among the audiences after the release of their respective Pan-Indian films.[23] Film critics, journalists and analysts, such as Baradwaj Rangan and Vishal Menon, have labelled Prabhas as the "First legit Pan-Indian Superstar".[24] India Today states Prabhas as "a flagbearer of introducing the trend of Pan India films in the nation".[25] [26]

Pan-Indian films also employ actors from different language industry to increase their visibility and bring a universal appeal.[27] [28] In an interview with Film Companion, filmmaker Karan Johar said: "Pan-India is a phenomenon we cannot diminish or dilute."[29]

Notable films considered to be pan-Indian

YearTitleDirectorOriginal language(s)Ref.
2015S. S. RajamouliTelugu[30]
2017 [31]
20182.0S. ShankarTamil[32]
Prashanth NeelKannada[33]
2019SaahoSujeethTeluguHindi[34]
2021SukumarTelugu
2022RRRS. S. RajamouliTelugu[35]
Prashanth NeelKannada
Radhe ShyamRadha Krishna KumarTeluguHindi[36]
Ayan MukerjiHindi[37]
2023LeoLokesh KanagarajTamil[38]
AnimalSandeep Reddy VangaHindi
Prashanth NeelTelugu[39] [40]
2024Kalki 2898 ADNag AshwinTelugu[41] [42]

Criticism

In an interview with Deadline Hollywood, actor Jr. NTR expressed his disapproval for the term: "I hate referring to it as 'pan-Indian', it sounds like a frying pan. We just mean it is a film that can travel into all the Indian languages".[43] Speaking with PTI, Dulquer Salmaan said: "The word pan-India really irks me. I just don't like hearing it. I love that there is so much exchange of talent happening in cinema, it's great, but we are one country. I don't think anyone says pan-America."[44]

Prabhas, who played the protagonist of Baahubali series, opined that the industry should make "Indian" films instead of "pan-Indian" films.[45] Actor Siddharth echoed the same. He felt the term pan-Indian was a "very disrespectful word" as its use was limited to non-Hindi films.[46] Writer-actor Adivi Sesh felt that "the word is somewhat abused," and used like a euphemism for dubbed film.[47]

Bharti Dubey and Hemachandra Ethamukkala of The Times of India stated that the pan-Indian films have mostly been action films and criticised the perceived violence in such films.[48] Writing for The Swaddle, Rohitha Naraharisetty feels pan-Indian films glorify toxic masculinity and the "angry young man" archetype, while suffering from underdeveloped and heavily objectified female characters.[49]

See also

References

Notes and References

  1. Web site: 3 August 2022 . The secret of the pan-Indian success of films from the south: Balancing the local and universal . live . https://web.archive.org/web/20220807155150/https://indianexpress.com/article/opinion/columns/the-secret-of-the-pan-indian-success-of-films-from-the-south-8068662/ . 7 August 2022 . 7 August 2022 . The Indian Express.
  2. News: Mehrotra . Suchin . 19 September 2019 . What Does It Take To Make A Pan-India Movie? . . live . 17 August 2023 . https://web.archive.org/web/20230207203900/https://www.filmcompanion.in/features/what-does-it-take-to-make-a-pan-india-movie . 7 February 2023.
  3. Web site: Bamzai . Kaveree . 1 April 2022 . Cinema's Biggest Mythmaker . 10 March 2024 . 26 June 2022 . https://web.archive.org/web/20220626102823/https://openthemagazine.com/cover-stories/ss-rajamouli-cinemas-biggest-mythmaker/ . live .
  4. Web site: 26 June 2022 . "The original Pan India filmmaker" . 10 March 2024 . 23 May 2022 . https://web.archive.org/web/20220523195352/https://www.ormaxmedia.com/insights/stories/the-original-pan-india-filmmaker.html . live .
  5. Web site: March 30, 2022 . Inside the mind of SS Rajamouli: Decoding how the RRR director lends scale to his storytelling . 1 July 2022 . 18 August 2022 . https://web.archive.org/web/20220818144603/https://www.firstpost.com/entertainment/inside-the-mind-of-ss-rajamouli-decoding-how-the-rrr-director-lends-scale-to-his-storytelling-10501081.html . live .
  6. Web site: 17 April 2021 . 'Pan-India' films make a comeback . live . https://web.archive.org/web/20210827060331/https://telanganatoday.com/pan-india-films-make-a-comeback . 27 August 2021 . 27 August 2021 . Telangana Today.
  7. News: Hrishikesh . Sharanya . Sebastian . Meryl . 20 April 2022 . KGF 2, RRR, Pushpa: The southern Indian films winning on Bollywood's turf . . live . 22 April 2022 . https://web.archive.org/web/20220422210932/https://www.bbc.com/news/world-asia-india-61118482 . 22 April 2022.
  8. Web site: 10 October 2020 . 'Enthiran' rewrote South's place in Indian cinema . live . https://web.archive.org/web/20220422041107/https://www.deccanherald.com/entertainment/entertainment-news/enthiran-rewrote-south-s-place-in-indian-cinema-899877.html . 22 April 2022 . 22 April 2022 . Deccan Herald.
  9. Web site: 3 February 2021 . Did you know? The very first pan-Indian Kannada film is this 1959 classic starring Dr. Rajkumar . live . https://web.archive.org/web/20211216135025/https://timesofindia.indiatimes.com/entertainment/kannada/movies/did-you-know/did-you-know-the-very-first-pan-indian-kannada-film-is-this-1959-classic-starring-dr-rajkumar/articleshow/80664470.cms . 16 December 2021 . 16 December 2021 . The Times of India.
  10. News: 14 October 2022 . Vikram Vedha, Drishyam 2: Is Bollywood's reign of remakes coming to an end? . 10 March 2024 . 10 March 2024 . https://web.archive.org/web/20240310074714/https://www.bbc.com/news/world-asia-india-63169148 . live .
  11. Web site: Shrikrishna . Aditya . 15 May 2022 . Understanding the new 'pan-Indian' film . live . https://web.archive.org/web/20220729162123/https://frontline.thehindu.com/arts-and-culture/cinema/understanding-the-new-pan-indian-film-rrr-pushpa-baahubali-kgf-the-kashmir-files/article65428933.ece . 29 July 2022 . 29 July 2022 . . en.
  12. Web site: Top 30 South Indian Movies Dubbed in Hindi . live . https://web.archive.org/web/20210624202627/http://filmtimes.in/news/best-of-entertainment/top-30-south-indian-movies-dubbed-in-hindi/ . 24 June 2021 . 21 June 2021 . FilmTimes.
  13. Web site: 25 September 2016 . MS Dhoni biopic to release in 4,500 screens across 60 countries . live . https://web.archive.org/web/20211216141441/https://indianexpress.com/article/entertainment/bollywood/ms-dhoni-biopic-to-release-in-4500-screens-across-60-countries-3049379/ . 16 December 2021 . 16 December 2021 . The Indian Express.
  14. Web site: How Baahubali changed the face of Telugu cinema worldwide . live . https://web.archive.org/web/20210624203217/https://www.indiatoday.in/movies/regional-cinema/story/baahubali-telugu-cinema-abroad-1210757-2018-04-12 . 24 June 2021 . 21 June 2021 . India Today. 12 April 2018 .
  15. Web site: Kumar . Manoj . Kumar . Gabbeta Ranjith . 11 July 2020 . Baahubali turns 5: How SS Rajamouli's film changed Indian cinema forever . live . https://web.archive.org/web/20211017184956/https://indianexpress.com/article/entertainment/telugu/baahubali-ss-rajamouli-changed-indian-cinema-forever-6498173/ . 17 October 2021 . 17 October 2021 . The Indian Express.
  16. News: S . Srivatsan . 7 January 2022 . The 'pan-Indian' strategy of Telugu cinema . The Hindu . live . 10 January 2022 . https://web.archive.org/web/20220110140529/https://www.thehindu.com/entertainment/movies/the-pan-indian-strategy-of-telugu-cinema/article38163523.ece . 10 January 2022.
  17. Web site: Hooli . Shekhar H. . 21 December 2018 . KGF movie review: This is what Hindi, Telugu, Tamil, Malayalam audience say about Yash starrer . live . https://web.archive.org/web/20211113142326/https://www.ibtimes.co.in/kgf-chapter-1-movie-review-rating-by-non-kannada-viewers-live-updates-788451 . 13 November 2021 . 21 June 2021 . ibtimes.co.in.
  18. News: KGF to be amultilingual, will release in five languages . live . https://web.archive.org/web/20210626150038/https://timesofindia.indiatimes.com/entertainment/kannada/movies/news/kgf-to-be-amultilingual-will-release-in-five-languages/articleshow/60257321.cms . 26 June 2021 . 21 June 2021 . The Times of India. 29 August 2017 .
  19. News: Nanisetti . Serish . 2 October 2019 . Chiranjeevi's 'Sye Raa Narasimha Reddy' hits screens amid noisy welcome by fans . The Hindu . live . 21 June 2021 . https://web.archive.org/web/20210108144222/https://www.thehindu.com/news/national/telangana/chirus-movie-hits-screens-amid-noisy-welcome-by-fans/article29577285.ece . 8 January 2021.
  20. Web site: 2.0 All India Update – Crosses 400 Crore NETT . live . https://web.archive.org/web/20181225173636/https://www.boxofficeindia.com/report-details.php?articleid=4533 . 25 December 2018 . 21 June 2021 . Box Office India.
  21. Web site: To be history, the Maraikas; Released in more than 50 countries : Cinema News . live . https://web.archive.org/web/20210624203837/https://www.deepika.com/cinema/CinemaNews.aspx?Marakkar_film_release&ID=4343 . 24 June 2021 . 21 June 2021 . deepika.com.
  22. Web site: 5 June 2022 . Here's Telugu cinema's formula for pan-India success . The Week . 1 June 2022 . 1 June 2022 . https://web.archive.org/web/20220601061731/https://www.theweek.in/theweek/leisure/2022/05/27/Heres-telugu-cinemas-formula-for-pan-india-success.html . live .
  23. Web site: 2023-05-24 . Prabhas, Ram Charan to Yash: 6 celebs who established pan-Indian appeal with just one film . 2024-02-07 . PINKVILLA . en . 7 February 2024 . https://web.archive.org/web/20240207112015/https://www.pinkvilla.com/entertainment/south/prabhas-ram-charan-to-yash-6-celebs-who-established-pan-indian-appeal-with-just-one-film-1222628 . live .
  24. Web site: FC . Team . 2020-08-20 . Is Prabhas India's First Legit PAN Indian Star?' . 2024-02-07 . www.filmcompanion.in . en . 7 February 2024 . https://web.archive.org/web/20240207112017/https://www.filmcompanion.in/features/telugu-movies-is-prabhas-indias-first-legit-pan-indian-star-baradwaj-rangan . live .
  25. News: 2022-11-11 . Prabhas - a flagbearer of introducing the trend of Pan India films in the nation . 2024-02-07 . The Times of India . 0971-8257 . 10 December 2022 . https://web.archive.org/web/20221210225901/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/prabhas-a-flagbearer-of-introducing-the-trend-of-pan-india-films-in-the-nation/articleshow/95446202.cms . live .
  26. Web site: Prabhas decoded: How and why 'Salaar' star is a pan-India superstar . 2024-02-07 . India Today . 23 December 2023 . en . 23 December 2023 . https://web.archive.org/web/20231223074630/https://www.indiatoday.in/movies/regional-cinema/story/prabhas-decoded-why-salaar-bahubali-star-is-one-of-indias-biggest-superstars-2478363-2023-12-23 . live .
  27. Web site: Pecheti . Prakash . 17 June 2021 . New mantra for pan-India stories . live . https://web.archive.org/web/20210829070421/https://telanganatoday.com/new-mantra-for-pan-india-stories . 29 August 2021 . 29 August 2021 . Telangana Today.
  28. News: 31 December 2021 . Allu Arjun, Tovino Thomas, Fahadh Faasil added southern spice to Indian cinematic fare in 2021 . The Economic Times . live . https://web.archive.org/web/20220110072758/https://economictimes.indiatimes.com/magazines/panache/allu-arjun-tovino-thomas-fahadh-faasil-dhanush-added-southern-spice-to-indian-cinematic-fare-in-2021/articleshow/88604867.cms . 10 January 2022.
  29. Web site: 16 January 2022 . Allu Arjun's Pushpa shows Telugu films have pan-India audience. Step aside, Bollywood . live . https://web.archive.org/web/20220208185115/https://theprint.in/features/reel-take/allu-arjuns-pushpa-shows-telugu-films-have-pan-india-audience-step-aside-bollywood/804794/ . 8 February 2022 . 8 February 2022 . ThePrint.
  30. Web site: 20 October 2021 . Rise of the pan-Indian film, from Rajamouli's RRR to Vijay Devarakonda's Liger . live . https://web.archive.org/web/20211114060814/https://www.news9live.com/entertainment/rrr-liger-adipurush-radhe-shyam-kgf-regional-films-pan-indian-projects-127585 . 14 November 2021 . 14 November 2021 . News9live.
  31. News: Cornelious . Deborah . 4 May 2017 . How to make a pan-India film . The Hindu . live . 14 November 2021 . https://web.archive.org/web/20211114060811/https://www.thehindu.com/entertainment/movies/how-to-make-a-pan-india-film/article18384729.ece . 14 November 2021.
  32. Web site: 12 February 2021 . Indian 2 and 2.0 director Shankar to collaborate with THIS Tollywood star for his next pan-India project? . live . https://web.archive.org/web/20211114060814/https://www.bollywoodlife.com/south-gossip/indian-2-and-2-0-director-shankar-to-collaborate-with-this-tollywood-star-for-his-next-pan-india-project-1775496/ . 14 November 2021 . 14 November 2021 . Bollywood Life.
  33. Web site: KGF Chapter 1 Revisit: Yash Took KGF Pan India, Was Treated As Salesman . live . https://web.archive.org/web/20211114060814/https://odishatv.in/news/entertainment/kgf-chapter-1-revisit-yash-took-kgf-pan-india-was-treated-as-salesman-158954 . 14 November 2021 . 14 November 2021 . KGF Chapter 1 Revisit: Yash Took KGF Pan India, Was Treated As Salesman.
  34. Web site: 23 April 2021 . RRR, Pushpa, Liger, Radhe Shyam, Adipurush: Are pan India films the way forward? . live . https://web.archive.org/web/20211114060811/https://www.hindustantimes.com/entertainment/bollywood/rrr-pushpa-liger-radhe-shyam-adipurush-are-pan-india-films-the-way-forward-101619156337557.html . 14 November 2021 . 14 November 2021 . Hindustan Times.
  35. Web site: 5 May 2021 . 'RRR', 'Radhe Shyam', 'KGF: Chapter 2': Pan-India multilingual movies to look forward to . live . https://web.archive.org/web/20211114060813/https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/rrr-radhe-shyam-kgf-chapter-2-pan-india-multilingual-movies-to-look-forward-to/photostory/82398781.cms . 14 November 2021 . 14 November 2021 . The Times of India.
  36. Web site: 2021-04-23 . RRR, Pushpa, Liger, Radhe Shyam, Adipurush: Are pan India films the way forward? . 2024-07-14 . Hindustan Times . en.
  37. Web site: 2022-09-03 . Karan Johar on pan-India release of Brahmastra: ‘We are now proudly part of Indian cinema’ . 2024-07-14 . The Indian Express . en.
  38. Web site: Vijay didn't want Leo to be a pan-Indian film, he initially said 'I want to make films for our people'. 20 April 2023. 25 February 2024. 21 April 2023. https://web.archive.org/web/20230421024643/https://indianexpress.com/article/entertainment/tamil/vijay-didnt-want-leo-to-be-a-pan-indian-film-8567291/. live.
  39. Web site: 2020-12-02 . Prabhas to Unleash His Dark Side in New Pan-India Film Salaar, Makers Release Intense Poster . 2024-01-15 . News18 . en . 15 January 2024 . https://web.archive.org/web/20240115003035/https://www.news18.com/news/movies/prabhas-to-unleash-his-dark-side-in-new-pan-india-film-salaar-makers-release-intense-poster-3137714.html . live .
  40. Web site: 2024-07-07 . Amid Kalki 2898 AD's dream run, ranking Prabhas' post pan-India stardom films from worst to best . 2024-07-14 . www.mensxp.com . en.
  41. Web site: Malhotra . Rahul . 2024-07-01 . ‘Kalki 2898 AD’ Delivers the Biggest Global Box Office Debut in Indian Cinema History . 2024-07-02 . Collider . en.
  42. Web site: Ramachandran . Naman . 2024-07-01 . Indian Sci-Fi Epic ‘Kalki 2898 AD’ Bows in Third Place Worldwide as ‘Inside Out 2,’ ‘A Quiet Place: Day One’ Lead International Box Office . 2024-07-02 . Variety . en-US.
  43. Web site: Grater . Tom . 12 May 2021 . 'RRR' Star Jr NTR Gives First Interview About Mega-Budget Action Pic From 'Baahubali' Director S.S. Rajamouli . live . https://web.archive.org/web/20211027100106/https://deadline.com/2021/05/rrr-star-jr-ntr-first-interview-about-mega-budget-action-pic-baahubali-director-s-s-rajamouli-1234753853/ . 27 October 2021 . 29 August 2021 . Deadline Hollywood.
  44. News: 19 March 2022 . Dulquer Salmaan: You can't engineer a pan-India film . . . live . 12 April 2022 . https://web.archive.org/web/20220412060624/https://timesofindia.indiatimes.com/entertainment/malayalam/movies/news/dulquer-salmaan-you-cant-engineer-a-pan-india-film/articleshow/90322592.cms . 12 April 2022.
  45. Web site: Rajaraman . Kaushik . 7 March 2022 . How about making Indian films rather than pan-Indian ones? . dead . https://web.archive.org/web/20220326044948/https://www.dtnext.in/News/Cinema/2022/03/07074746/1356846/How-about-making-Indian-films-rather-than-panIndian-.vpf . 26 March 2022 . 12 April 2022 . DT Next.
  46. Web site: 1 May 2022 . Drop use of 'pan Indian,' just call it an Indian film: Actor Siddharth . live . https://web.archive.org/web/20220501134506/https://www.thenewsminute.com/article/drop-use-pan-indian-just-call-it-indian-film-actor-siddharth-163458 . 1 May 2022 . 1 May 2022 . The News Minute.
  47. Web site: 2 June 2022 . Major actor Adivi Sesh on pan-India movies: The word is somewhat abused, sounds like an euphemism for dubbed film . The Indian Express . 4 June 2022 . 4 June 2022 . https://web.archive.org/web/20220604133219/https://indianexpress.com/article/entertainment/telugu/major-actor-sesh-adivi-on-pan-india-movies-7945709/ . live .
  48. Web site: 23 April 2022 . #BigStory: Are pan-India films promoting too much violence? . live . https://web.archive.org/web/20220423134028/https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/kgf-rrr-pushpa-are-pan-india-films-promoting-too-much-violence-bigstory/articleshow/91005138.cms . 23 April 2022 . 23 April 2022 . The Times of India.
  49. Web site: Naraharisetty . Rohitha . 21 July 2022 . How the 'Pan-India' Movie Phenomenon Embodies -- And Redefines -- Toxic Masculinity . live . https://web.archive.org/web/20220727060122/https://theswaddle.com/how-the-pan-india-movie-phenomenon-embodies-and-redefines-toxic-masculinity/ . 27 July 2022 . 18 August 2022 . The Swaddle.

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