On-chan explained

On-chan (onちゃん) is the mascot of Hokkaido Television Broadcasting, a commercial television station in Hokkaido. He was introduced in 1997.

Overview

He is a Parade Alien who came from the "Parade Planet" (パレード星人), and his body looks like a crushed yellow sphere, with limbs and a mouth, and his eyes are shaped like an "o" on the right and an "n" on the left. He sometimes wears a small hat. The name has a positive image with meanings such as "Switch on!" (スイッチオン!) and "On Parade!" (onパレード!), and the design is easy to understand and familiar, and the yellow body has an image of energy and cuteness, giving it a cheerful feeling.[1] He has a curious personality, is positive about everything, and says he wants to find exciting things and make more friends.[1] Initially, the design was a combination of oval shapes, giving it a stiff impression, but it has since undergone minor changes to include freehand and expressive arrangements.[1]

On-chan was created by a design company based in Sapporo, and was selected amongst the designs from various companies in Japan through a competition. He was officially introduced on December 1, 1997.

On-chan was planned to last for a year through HTB's 30th anniversary campaign titled On Parade!. After becoming a suit actor, the air costumes that appeared at events such as the Sapporo Snow Festival also attracted attention and received many inquiries from viewers.[1] In July 1998, the test stuffed toys sold out at the 30th anniversary event of the company's opening were sold out, and merchandise sales began in earnest on August 1, proving so popular that 4,000 customers flocked to the Sapporo Underground HTB corner on the first day. In 1999, he was promoted to the mascot character of the entire station,[1] and has continued to be active since then, and has a long-lasting existence as a character established not only by TV Asahi but also by broadcast stations nationwide. The characters's recognition also increased throughout Japan with the syndicated airing How Do You Like Wednesday? on some stations.

On-chan often substitutes "o" in Japanese words with "on" as a pun. In either case, the "on" prefix is written in katakana.

The "on-chan" mark is also used in the receiver display icon for digital terrestrial broadcasting (the station's logo is used as the watermark).

Other settings

The size is about the size of a basketball. He is a very glutton. Also, it is said that even if his clumsy personality makes him feel depressed, his inherent positivity quickly cheers him up.[2]

Preferences

On-chan's favorite foods are cheese and corn. On the other hand, the things he doesn't like are crows and Hiroshi Oizumi, who slams on-chan.[2]

Main activities

Corporate activities

The on-chan statue is located at the HTB head office building. The original statue, located at HTB's original building in Hiragishi, Toyohira Ward, Sapporo City, was erected on July 11, 1998. As part of the mascot's 10th anniversary of his debut, the statue was replaced by a newer version of the statue on November 24, 2007. The statue remained until June 25, 2021,[3] where it was removed by crane as part of demolition works associated with the sale of the former head office's land to Tsuchiya Home Real Estate. The newer statue is located at HTB's headquarters at Sapporo Sosei Square in May 2018. It is located next to the HTB logo, and located from the building above the storage area. The composition gives the impression that the subject's face is exposed.

This "large on-chan" was sometimes given facelifts during important events involving HTB. During the Wednesday Tenmakudan Kanizu Jurota performance held as part of HTB's 35th anniversary project, "Large On-chan" wore a topknot for a limited time, and during Wednesday Dodo Festival UNITE 2005, a twisted headband was worn. It became a festival specification called a fan. When it was renewed in December 2007, an object with the number 6, the remote control key ID for digital terrestrial broadcasting, was also placed next to it.

Along with on-chan, an advertisement that read "Yumemiru, Chikara HTB Traffic Safety" was attached to a telephone pole beside the road leading from Minami Hiragishi Station to the first company building.

Since HTB's terrestrial digital broadcasting is 6 instead of 5 (compared to many ANN affiliates), the catchphrase "on-chan 6-chan HTB" is broadcast.

The site of the former company building has been renamed Peaceful Takadai Park on-chan HILLS, named after on-chan, as a residential subdivision, and in December 2022, a new Seicomart Hiragishi Takadai store will open on that corner. There is a stone statue monument of On-chan that marks the place where HTB opened.[4]

December 1, 2022 marked 25 years since its appearance. In line with this, HTB's catchphrase "Yumemiru, chikara" has been changed to "on-chan, action!", and the "manmaru on-chan" depicted in the animation and the so-called "kigurumi on-chan" have been created.[5]

Animations

2004 On-chan DVD

Released on November 24, 2004.[7] [8] The following contents were included:

Characters

External links

Notes and References

  1. あの人気キャラクターを大紹介! onちゃん(HTB北海道テレビ) - 北海道キャラクターガイド(エムジー・コーポレーション 2006年) Introducing that popular character! on-chan (HTB Hokkaido Television) - Hokkaido Character Guide (MG Corporation 2006) pages 6-18
  2. Web site: onちゃんワールド . http://web.archive.org/web/20220922024832/https://www.htb.co.jp/onchan/profile/ . live . September 22, 2022 . January 30, 2024 . htb.co.jp .
  3. Live YouTube broadcast on the day of the removal. The broadcast began when a wire rope was attached to the hand and the nut holding it in place was removed, and the video only showed the on-chan object being removed. The removal of the "6" object was not included.
  4. https://www.htb.co.jp/news/archives_18421.html HTBの旧跡地に重さ1.5トンの「onちゃん」モニュメント セコマもオープン 札幌市豊平区
  5. https://www.htb.co.jp/onchan/25th/about.html onちゃんは2022年25周年!
  6. Web site: HTB開局35周年記念特別番組 「onちゃん夢パワー大冒険!」. www.htb.co.jp. 2020-09-13.
  7. Web site: Onちゃん. 2020-09-13. 国立国会図書館サーチ.
  8. Book: ユメミル、チカラHTBの50年.