Micro-investing is a type of investment strategy that allows individuals to invest small amounts of money regularly over time.[1]
Micro-investing is designed to make investing more accessible and affordable, especially for those who may not have a lot of money to invest or who are new to investing.[2]
The idea of micro-investing has been popularized and made more accessible through the rise of financial technology (fintech) companies such as Stash,[3] Robinhood and Acorns.[4] These companies have made it possible for individuals to invest even small amounts of money regularly.[5]
The goal of the technology is to help people invest small amounts of money easily, regularly, and affordably with the intent of democratizing access to financial services & products that have historically only been available to the wealthy. This Fintech innovation allows many micro-investing platform users to invest very small amounts of money, such as a few cents or dollars, and these small investments can accumulate over time to build up a larger portfolio.[6]