Advertising inventory explained

Advertising inventory or media inventory is the space available in the media, advertising, and marketing industries to advertisers on newspapers, magazines, and digital platforms.[1]

History

Traditionally advertising inventory was sold during upfront events in the third week of May.[2] [3] However, advertising space is increasingly being transacted algorithmically, such as with real-time bidding.[4]

Categories

Media space is typically broken down into four categories, which can be purchased through a variety of sales channels.[5]

Notes and References

  1. Web site: Strain. Mary. What Does Advertising Inventory Mean?. smallbusiness.chron.com. smallbusiness.chron.com. 29 September 2015.
  2. Web site: Are You Ready For A Digital "Upfront?". Marketing Land. Rob. Rasko. April 16, 2015. October 17, 2016.
  3. News: As TV Industry's $20 Billion Week Starts, Signs That Streaming Isn't King Yet. Lee. Edmund. May 12, 2019. The New York Times. May 14, 2019. en-US. 0362-4331.
  4. Web site: Parks Associates: RTB will change online display advertising. Direct Marketing News. 2014-01-17. 2015-05-03. https://web.archive.org/web/20150503104909/http://www.dmnews.com/parks-associates-rtb-will-change-online-display-advertising/article/253764/. dead.
  5. Web site: Picard. Eric. How publishers sell ad inventory. imediaconnection.com. imediaconnection.com. 29 September 2015. 23 February 2016. https://web.archive.org/web/20160223025548/http://www.imediaconnection.com/content/32420.asp. dead.

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