Market requirements document explained

A market requirements document (MRD) in project management and systems engineering, is a document that expresses the customer's wants and needs for the product or service.^{[1] [2]} It is typically written as a part of product marketing or product management. The document should explain:

• What (new) product is being discussed
• Who the target customers are
• What products are in competition with the proposed one
• Why customers are likely to want this product.
• What holds the customers back from purchasing the product.

See also

• Product requirements document
• Requirements management
• User requirements document

Notes and References

1. Shired, Diane MRD – Market Requirements Document, Birds-Eye.Net. Accessed 09. Jun 2009.
2. Web site: Shired . Diane . Marketing Requirements Document . https://web.archive.org/web/20140804151915/http://www.birds-eye.net/definition/acronym/?id=1357741964&abrevation=MRD&meaning=Market%20Requirements%20Document. 2014-08-04.