Karthik Srinivasan Explained

Karthik Srinivasan should not be confused with Karthika Srinivas.

Nationality:Indian
Years Active:2001–present
Children:2
Website:

Karthik Srinivasan is an Indian communications strategy consultant and music critic. He is the founder of the website ItwoFS, which tracks plagiarism in Indian film music, and Milliblog, where he reviews music albums.

Career

In 2001, Karthik founded ItwoFS (pronounced, derived from the initialism IIFS which stands for "Inspirations in Indian Film Songs"), a website that tracks plagiarism in Indian film music.[1] [2] In 2005, he founded the music review website Milliblog.[3] [4] Despite beginning his career in this field, Karthik later revealed he has no formal training in music or music reviewing.[5] In 2008, he created his first "work-related blog", Beast of Traal, that is about Indian corporates and brands.[6] In November 2013, Karthik became the national lead of Ogilvy & Mather in India. He previously served as AVP of Corporate Communications at Flipkart.[7] [8] Karthik's LinkedIn profile was, between 2015 and 2017, the most viewed under "marketing and advertisement/communication".[9] Karthik left Ogilvy & Mather in March 2018.[10] [11] In 2019, Karthik authored a book on self-branding, titled Be Social: Building Brand You Online.[12]

Accolades

In 2015, Karthik won two awards: the Best Media Innovation- Social Media award at Emvie 2015, and Interactive- Creative Use of Data award (bronze) at the DMA Asia Echo Awards.[13]

Personal life

Karthik's native language is Tamil.[14] He speaks English, Hindi and Tamil fluently, and has limited understanding of Telugu, Malayalam and Kannada.[15] Karthik studied in college in Salem, Tamil Nadu.[16] He has resided in Bangalore, Karnataka for several years, and has two children.[17] Karthik has stated that during his formative years he suffered from stammering, and medical treatments proved futile. Realising this was a mental issue rather than a physical one, he decided to pursue a career in corporate communication to overcome his issues.[18]

Notes and References

  1. Web site: Choudhury . Soumyadip . 28 June 2007 . Isspecial Cutting Chai – May 2007 . live . https://web.archive.org/web/20240214042810/https://www.cuttingthechai.com/2007/06/274/isspecial-cutting-chai-may-2007/ . 14 February 2024 . 14 February 2024 . Cutting the Chai.
  2. Web site: S . Karthik . About ItwoFS . live . https://web.archive.org/web/20231021182904/http://www.itwofs.com/itwofs.html . 21 October 2023 . 14 February 2024 . ItwoFS.com.
  3. Web site: Karthik . 21 July 2015 . Milliblog turns 10! . live . https://archive.today/20231018111834/https://milliblog.com/2015/07/21/milliblog-turns-10/ . 18 October 2023 . 18 October 2023 . Milliblog!.
  4. Web site: S . Karthik . 1 August 2011 . The brands that I conceived and built . live . https://web.archive.org/web/20230411193710/http://beastoftraal.com//2011/08/01/the-brands-that-i-conceived-and-built/ . 11 April 2023 . 26 February 2024 . beastoftraal.com . en.
  5. Web site: 15 May 2020 . Personal Branding Series Interview with Karthik Srinivasan Blogger & Author of ‘Be Social’ . live . https://archive.today/20240325123546/https://www.aniisu.com/personal-branding-series-interview-with-karthik-srinivasan-blogger-author-of-be-social/ . 25 March 2024 . 25 March 2024 . Intraskope . en.
  6. Web site: Karthik . 26 December 2008 . Ravenous Bugblatter Beast of Traal . live . https://web.archive.org/web/20230704172035/https://milliblog.com/2008/12/26/ravenous-bugblatter-beast-of-traal/ . 4 July 2023 . 6 March 2024 . Milliblog! . en-US.
  7. Web site: 21 November 2013 . Karthik Srinivasan joins Ogilvy as National Lead, Social@Ogilvy . live . https://web.archive.org/web/20231018111008/https://www.exchange4media.com/people-movement-news/karthik-srinivasan-joins-ogilvy-as-national-leadsocial-ogilvy-53534.html . 18 October 2023 . 18 October 2023 . Exchange4media.
  8. Web site: 28 January 2013 . Management of media . live . https://web.archive.org/web/20240325055807/https://www.educationtimes.com/article/campus-beat-college-events/69520544/management-of-media . 25 March 2024 . 25 March 2024 . . en.
  9. Web site: Aggarwal . Ishana . 19 July 2019 . Turning your social media presence into an online brand: Expert and author Karthik Srinivasan explains how . live . https://web.archive.org/web/20230130145642/https://www.cnbctv18.com/smart-living/turning-your-social-media-presence-into-an-online-brand-expert-and-author-karthik-srinivasan-explains-how-3983861.htm . 30 January 2023 . 3 April 2024 . . en.
  10. Web site: 31 March 2018 . Ogilvy's Karthik Srinivasan calls it quits . live . https://web.archive.org/web/20231018111237/https://www.adgully.com/ogilvy-s-karthik-srinivasan-calls-it-quits-77109.html . 18 October 2023 . 18 October 2023 . Adgully.
  11. Web site: Calamur . Jayadev . 24 March 2018 . As Karthik Srinivasan continues Twitter Satyagraha, HDFC defends its privilege programme . live . https://web.archive.org/web/20180815212754/http://www.dnaindia.com/business/report-as-karthik-srinivasan-continues-twitter-satyagraha-hdfc-defends-its-privilege-programme-2363712 . 15 August 2018 . 18 October 2023 . DNA India.
  12. Web site: Ramesh . Aishwarya . 7 July 2019 . Karthik Srinivasan's new book focuses on personal brand building... . live . https://web.archive.org/web/20231018111248/https://www.afaqs.com/news/digital/55395_karthik-srinivasans-new-book-focuses-on-personal-brand-building . 18 October 2023 . 18 October 2023 . afaqs!.
  13. Web site: Kartik Srinivasan . live . https://web.archive.org/web/20231103063253/https://blackhattalent.com/talent/kartik-srinivasan/ . 3 November 2023 . 3 November 2023 . Black Hat Talent Solutions.
  14. News: Kumar . Divya . 16 March 2007 . Tracking copycats . deviated . https://archive.today/20181020045213/https://www.thehindu.com/todays-paper/tp-features/tp-metroplus/tracking-copycats/article2242311.ece . 20 October 2018 . 16 October 2023 . The Hindu.
  15. Web site: Karthik . 13 March 2018 . Go ahead… break the language barrier with music! . live . https://web.archive.org/web/20240609061853/https://milliblog.com/2018/03/13/go-ahead-break-the-language-barrier-with-music/ . 9 June 2024 . 9 June 2024 . Milliblog! . en-US.
  16. Web site: Raman . Sruthi Ganapathy . 2 August 2023 . 'Chikku Bukku Rayile': An Oral History of Shankar & AR Rahman's Megahit Song . live . https://web.archive.org/web/20231018100553/https://www.filmcompanion.in/features/tamil-features/chikku-bukku-rayile-an-oral-history-of-shankar-ar-rahman-megahit-song-tamil-movie-music-gv-prakash-gautami-prabhu-deva-amazon-prime-video . 18 October 2023 . 4 June 2024 . . en.
  17. Web site: Pandya . Sonal . 22 July 2017 . Karthik Srinivasan: Earlier, I seemed to be the only one cataloguing plagiarism, now the world does! . live . https://archive.today/20231018064948/https://www.cinestaan.com/articles/2017/jul/22/7091/karthik-srinivasan-earlier-i-seemed-to-be-the-only-one-cataloguing-plagiarism-now-the-world-does . 18 October 2023 . 18 October 2023 . Cinestaan.
  18. Web site: Dutta . Pallavi . 27 February 2020 . About Communication : Karthik Srinivasan at Article-19 . live . https://web.archive.org/web/20240619123548/https://www.manipalthetalk.org/manipal/about-communication-karthik-srinivasan-at-article-19/ . 19 June 2024 . 25 June 2024 . Manipal The Talk Network . en.

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