Junkee Media Explained

Junkee Media
Former Name:Sound Alliance
Industry:Digital media
Location:Surry Hills, New South Wales, Australia
Key People:Piers Grove, Publisher
Products:Junkee
Punkee
AWOL
Parent:RACAT Group

Junkee Media, formerly known as Sound Alliance, is a digital media company based in Australia.

History

Junkee Media was founded in 2000 when Matt Callander, Libby Clark, and Andre Lackmann launched their dance music website Inthemx.[1] The website began as a part-time hobby for the three, who were soon joined by Neil Ackland. Ackland discovered the site online and got in touch with its creators.[2]

Sound Alliance acquired Mess+Noise in October 2008 from failed media group Destra Corporation.[1] Mess+Noise has been operating since 2005 when it began as a bimonthly print publication.[3] In 2006, Tim Duggan co-founded the national LGBT site Same Same with Sound Alliance.[4]

Sound Alliance launched Junkee in March 2013, an online title aimed at an audience aged 18 to 29 years.[5] The publisher told its audience that Junkee would be built on principles uncovered in a comprehensive youth survey of a few thousand 18- to 29-year-olds.[6] Sound Alliance used Junkee to trial native advertising, which is now used across all of its publications as of October 2014.[7]

Sound Alliance formally rebranded itself as Junkee Media in July 2015.[8] [9] CEO Neil Ackland told media the name change reflected the company's transformation from being a music-only publisher to becoming a youth-focused lifestyle publisher.[10] In September 2015, Junkee Media sold the LGBT title Same Same to Evo Media.[11]

In 2016, oOh! Media purchased an 85% shareholding in Junkee Media.[12] It acquired the remaining 15% several years later.[13]

In April 2017, FasterLouder was rebranded to Music Junkee,[14] and a new site targeting Generation Z, Punkee, was launched the following month.[15] In November 2018, Junkee Media closed down Inthemix after 18 years.[16]

In December 2021, Junkee Media was sold to RACAT Group. Oh!media retained Junkee's branded content and production arm, Junkee Studio.[17]

Publications

Awards

Junkee was named media brand of the year at the 2014 Mumbrella Awards.[21] Qantas and Junkee Media's AWOL was named the content marketing strategy of the year in 2015.[22]

In 2011, Sound Alliance was named to the Digital Media Top 10 Power Index, lauded for disrupting their larger traditional media competitors.

Sound Alliance was named one of Australia's best places to work in both 2010 and 2009 by the publication BRW.[23]

Punkee was named the media brand of the year at the 2018 Mumbrella Awards.[24] Junkee Media was named publishing company of the year - large publishers at the 2018 Publish Awards. [25]

Notes and References

  1. News: Sound Alliance beats advertising blues. Lara. Sinclair. 22 June 2009. News Corp. The Australian.
  2. News: Digital People - Neil Ackland . https://web.archive.org/web/20120403233425/http://digitalministry.com/AU/articles/827/DIGITAL%2BPEOPLE%2BNEIL%2BACKLAND/1 . Denise . Shrivell . 3 April 2012 . 31 July 2009 . Digital Ministry . dead .
  3. Web site: What went wrong at Mess+Noise?. Daily Review. Annie. Toller. 3 August 2015. 8 January 2016. https://web.archive.org/web/20160108231241/http://dailyreview.com.au/what-went-wrong-at-mess-noise.
  4. Web site: Junkee Media names Tim Duggan publisher following rebrand and appoints head of video. Miranda Ward. 2015-07-10. Mumbrella. en-US. 2019-05-16.
  5. News: Youth publisher launches mobile-first title Junkee.com. https://web.archive.org/web/20150708102546/http://mumbrella.com.au/youth-publisher-launches-mobile-title-junkee-com-144686. 8 July 2015. Mumbrella.
  6. News: Welcome To Junkee. Tim. Duggan. 11 March 2013. Sound Alliance. Junkee. https://web.archive.org/web/20151117021029/http://junkee.com/welcome-to-junkee/616. 17 November 2015.
  7. News: Sound Alliance formalises native advertising team. https://web.archive.org/web/20150404203021/http://www.adnews.com.au/news/sound-alliance-formalises-native-advertising-team. 4 April 2015. Rachael. Micallef. 16 October 2014. AdNews. Yaffa Media Pty Ltd.
  8. Web site: Sound Alliance rebrands as Junkee Media, says half its revenue now comes from native. Mumbrella. https://web.archive.org/web/20150730163034/http://mumbrella.com.au/sound-alliance-rebrands-as-junkee-media-says-half-its-revenue-now-comes-from-native-303187. 30 July 2015. 2 July 2015. Nic. Christensen.
  9. News: Mason . Max . 3 July 2015 . Half of Junkee Media's ad revenue coming from branded content . . Fairfax Media . https://web.archive.org/web/20200614084442/https://www.smh.com.au/business/companies/50-per-cent-of-advertising-revenue-coming-from-branded-content-for-junkee-mede-20150702-gi3kxv.html . 14 June 2020.
  10. News: Sound Alliance rebrands to Junkee Media. https://web.archive.org/web/20160108233528/http://www.adnews.com.au/news/sound-alliance-rebrands-to-junkee-media. 8 January 2016. Sarah. Homewood. 2 July 2015. AdNews. Yaffa Media Pty Ltd.
  11. Web site: Junkee Media offloads LGBTI community hub SameSame to Evo Media for undisclosed sum. Miranda Ward. 2015-09-30. Mumbrella. en-US. 2019-05-16.
  12. News: Ooh Media buys Junkee Media in surprise move. Mumbrella. 24 June 2016. Alex. Hayes. https://web.archive.org/web/20160625130830/https://mumbrella.com.au/ooh-media-buys-junkee-media-surprise-move-376329. 25 June 2016.
  13. Web site: Ward. Miranda. 2021-12-07. oOh!Media offloads Junkee Media to RACAT Group. 2021-12-09. Australian Financial Review. en.
  14. Web site: Junkee Media rebrands The Vine as Punkee while it retires FasterLouder in favour of Music Junkee. Miranda Ward. 2017-04-04. Mumbrella. en-US. 2019-05-16.
  15. Web site: Junkee Media officially launches Punkee. Samios. Zoe. 2017-05-31. Mumbrella. en-US. 2019-05-16.
  16. Web site: A Farewell From inthemix: Thanks For All The Memories. 2018-11-01. Junkee. en-US. 2019-05-16.
  17. Web site: Ward. Miranda. 2021-12-07. oOh!Media offloads Junkee Media to RACAT Group. 2021-12-09. Australian Financial Review. en.
  18. Web site: Ward. Miranda. 2021-12-07. oOh!Media offloads Junkee Media to RACAT Group. 2021-12-09. Australian Financial Review. en.
  19. Web site: Building Punkee: Moving beyond The Bachelor recaps. Samios. Zoe. 2018-09-05. Mumbrella. en-US. 2019-05-16.
  20. 12 November 2014. Qantas and Sound Alliance launch youth travel title AWOL. Qantas. https://web.archive.org/web/20150316114306/http://www.qantasnewsroom.com.au/media-releases/qantas-and-sound-alliance-launch-youth-travel-title-awol. 16 March 2015.
  21. Web site: The Mumbrella Awards: 2014 winners. Mumbrella. https://web.archive.org/web/20151117031402/http://www.mumbrellaawards.com.au/2014-awards/tables/. 17 November 2015.
  22. Web site: The Mumbrella Awards: 2015 winners. Mumbrella. https://web.archive.org/web/20160108234412/http://www.mumbrellaawards.com.au/2015-winners/. 8 January 2016.
  23. Web site: Gardner. Jessica. Labour of Love. BRW. 24 June 2010. https://web.archive.org/web/20120314091202/http://www.brw.com.au/p/sections/features/labour_of_love_NX7EcmmB0vkJVqTKNqcfBM?hl. 14 March 2012.
  24. Web site: Mumbrella Awards winners for 2018. Francis. Damian. 2018-06-28. Mumbrella. en-US. 2019-05-16.
  25. Web site: Mumbrella Publish 2018 award winners revealed. Francis. Damian. 2018-09-20. Mumbrella. en-US. 2019-05-16.

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