Illusion of Kate Moss explained

The illusion of Kate Moss is an art piece first shown at the conclusion of the Alexander McQueen runway show The Widows of Culloden (Autumn/Winter2006). It consists of a short film of English model Kate Moss dancing slowly while wearing a long, billowing gown of white chiffon, projected life-size within a glass pyramid in the centre of the show's catwalk. Although sometimes referred to as a hologram, the illusion was made using a 19th-century theatre technique called Pepper's ghost.

McQueen conceived the illusion as a gesture of support for Moss; she was a close friend of his and was embroiled in a drug-related scandal at the time of the Widows show. It is regarded by many critics as the highlight of the Widows runway show, and it has been the subject of a great deal of academic analysis, particularly as a wedding dress and as a memento mori. The illusion appeared in both versions of , a retrospective exhibition of McQueen's designs.

Background

British designer Alexander McQueen was known in the fashion industry for dramatic, theatrical fashion shows featuring imaginative, sometimes controversial designs.^[1] He was a close friend of English model Kate Moss, who had walked in several of his previous shows, including La Poupée (Spring/Summer1997) and Voss (Spring/Summer2001).^{[2] [3]} Moss retired from runway modelling in 2004 to focus on advertising contracts and other ventures.^{[4] [5]} In 2005, she became caught up in controversy after images of her allegedly using drugs were leaked to the media, and several companies cancelled lucrative contracts with her.^{[6] [7]}

McQueen actively supported Moss throughout the controversy. He argued that in his opinion, many journalists also regularly used drugs, making their criticism hypocritical.^[8] He wore a T-shirt with the words "We love you Kate!" when he appeared at the end of the runway show for Neptune (Spring/Summer2006).^[9] As a further gesture of support, he developed the idea of projecting her into the closing act of upcoming show, The Widows of Culloden (Autumn/Winter2006), seeking "to show that she was more ethereal, bigger than the situation she was in".

Illusion

The illusion played as the finale of the runway show for The Widows of Culloden on 3 March 2006 at the Palais Omnisports de Paris-Bercy.^[10] The stage was formed by a square of rough wood with a large glass pyramid in its centre, leaving a catwalk around the outside for the models to walk. After the final model exited the runway, the lights were dimmed and the illusion was projected within the central pyramid.^[10] The illusion, sometimes inaccurately described as a hologram, used a 19th-century theatre technique called Pepper's ghost to display a life-sized projection of Kate Moss wearing a billowing chiffon dress. In the Pepper's ghost technique, a brightly lit figure out of sight of the audience is partially reflected on an angled pane of glass, which makes the semi-transparent figure appear to be on the stage.

The illusion was executed as a collaboration between British film director Baillie Walsh, production designer Joseph Bennett, post-production company Glassworks, and production duo Gainsbury & Whiting.^{[11] [12]} Glassworks planned the illusion by creating a computer-generated render of the entire show space, including the seating and the runway. This enabled them to visualise the illusion from multiple viewpoints to confirm that it would look correct no matter where it was viewed from.^[13] The performance for Widows was inspired in part by serpentine dance, a type of stage performance from the 1890s that utilised billowing fabric and dramatic lighting, created by dancer Loie Fuller.

Filming the effect was difficult, went over budget and took two hours. Moss was suspended in a harness and wind machines were used to create the movement of her dress. The flowing material made it difficult for the production designers to conceal the edges of the illusion. Because the pyramid was visible to the audience from all angles, it was more challenging to execute than an illusion using only a single field of view. It was the first fashion show to employ this kind of effect; media theorist Jenna Ng speculated that it may have been the first such large-scale 3D projection of a performance.

Reception and legacy

The illusion of Kate Moss is regarded by many critics as the highlight of the Widows runway show. Writing for Vogue, Sarah Mower said that "only Alexander McQueen could provide the astonishing feat of techno-magic that ended his show". Robert McCaffrey, writing in The Fashion Studies Journal, called it "one of McQueen's most enduring and iconic finales". American fashion editor Robin Givhan wrote that "McQueen created a fantasy that made his audience believe in the wizardry of fashion and its ability to move the spirit."^[14] Jess Cartner-Morley of The Guardian called it a "suitably haunting finale".^[15] Lisa Armstrong at The Times was more critical, calling it "unspeakably cheesy".^[16] Kerry Youmans, a publicist for McQueen, recalled seeing audience members crying upon viewing it.^[17] Writing after McQueen's death in 2010, Lorraine Candy, editor-in-chief of Elle, said that "The hologram of Moss... was all we talked about for months afterwards." In 2014, Jessica Andrews of Vanity Fair named it one of the most dramatic runway stunts in history.^[18]

The Victoria and Albert Museum (the V&A) in London owns a variant of the Kate Moss dress created by McQueen's assistant Sarah Burton for the 2006 wedding of another McQueen employee.^[19] Moss wore the original again on the cover of the May 2011 issue of Harper's Bazaar UK.^[20] In 2015, the Spanish 15-M movement staged a massive protest via hologram projection, taking specific inspiration from the Kate Moss illusion.^[21]

The Kate Moss illusion appeared in , a retrospective exhibition of McQueen's designs shown at the Metropolitan Museum of Art in 2011 (the Met) and the V&A in 2015.^{[22] [23]} In the original presentation at the Met, the Moss illusion was recreated in miniature, but in the V&A re-staging, it was presented in full size in its own room.^[24] According to Sam Gainsbury, who worked on production for the illusion, McQueen had "always wanted to show [the illusion] independently as a work of art", so the team ensured that it was staged that way for the V&A's version of the exhibit.^[25]

Analysis

Gothic tropes

Critics have described The Widows of Culloden as an exploration of Gothic literary tropes – particularly melancholy and haunting – via fashion, and the illusion of Kate Moss plays a significant role in this analysis.^[26] According to McQueen, the collection took inspiration from Shakespeare's Scottish play Macbeth.^[27] Cartner-Morley argued that Moss effectively played the role of Banquo, a character who haunts Macbeth as a ghost throughout the play. Literature professor Catherine Spooner connected the illusion to the visual effects used to portray spirits in the séances of the 19thcentury, and literary scholar Bill Sherman compared the effect on the audience to the "reverie" inspired by ghost stories of the era. Researcher Kate Bethune wrote that the collection's sense of melancholy was "consolidated in its memorable finale".

McCaffrey presented a similar analysis, writing that the illusion of Kate Moss was an example of highly staged Gothic melancholy, playing on the "tensions between beauty and heartache". He contrasted the illusion with the "spine" corset featured in Untitled (Spring/Summer1998), viewing both as memento mori – artistic reminders of the inevitability of death. He saw the corset as an example of overt material horror, whereas the illusion functioned as an aesthetic horror that depended on the audience's emotional involvement for effect.

McCaffrey called Moss's appearance in the show a kind of resurrection following the damage done to her career by the drug allegations, which may have been a deliberate allusion: after McQueen's death, Moss recalled that when he suggested the concept to her, he said he wanted her to be "rising like a phoenix from a fire". Film theorist Su-Anne Yeo argued that the illusion was successful in helping to rehabilitate Moss's image. She wrote that the presentation of the illusion at the V&A particularly "helped to transform Moss from an object of tabloid fodder to one of legitimate critical concern". In a 2014 interview with British photographer Nick Knight, Moss confirmed that she had decided not to attend the show in person, even in disguise; she assumed it would be found out eventually and would "take away from all the magic... the whole thing of me being a ghost".^[28]

Sarah Heaton, whose work focuses on the intersection between fashion and literature, described the illusion as evoking the Gothic trope of the barefoot "mad woman"; normally this figure would be confined to an attic or asylum, but McQueen subverts the expectation by displaying her to the public, making her ephemeral and uncontained. Fashion theorists Paul Jobling, Philippa Nesbitt, and Angelene Wong concur, arguing that the presentation demonstrated that Moss's body, as a symbol of female power, was "numinous, untouchable, and evading capture".

Moss's chiffon gown has been critiqued as an unconventional wedding dress. Cultural theorist Monika Seidl was critical of the illusion, arguing that it presented Moss as a contained female "Wiedergänger" or vengeful spirit. She did however find the dress persuasive in the way it "destabilise[s] the notion of a bride". Literary theorist Monica Germanà also took the dress to be a wedding gown, and found it an example of "the morbid coalescence of love and death", a recurring theme for McQueen.

Technical analysis

Other authors have analysed the illusion of Kate Moss as a form of technologically altered reality, sometimes with supernatural associations. Anthropologist Brian Moeran used the illusion as an example of the runway show as a modern magical ritual, writing that the show's "magic is intimately entwined with technological sophistication". American author Genevieve Valentine described it as a clear science fiction element. Fashion historian Ingrid Loschek wrote that "the catwalk was transformed into a form of virtual reality" through the projection, which energised the audience. Fashion writer Nathalie Khan contrasted the illusion with a straightforward film projection, saying that unlike a film, the illusion made Moss "no longer a mortal subject, but perception made invisible". Jenna Ng described the projection of Moss, a living person, as a kind of rearrangement of physical distance: "the holographic subject appears to be virtually here amongst the present audience even as they are actually elsewhere at the time". She called it an example of the "post-screen", in which there is no barrier between the audience's space and the image.

Yeo was critical of the V&A's emphasis on the technological aspect of the illusion, arguing that it incorrectly positioned the effect as modern rather than historical. She argued that it would have been more appropriate to emphasise the connection to older forms of performance like the serpentine dance and phantasmagoria, a theatrical form that uses magic lanterns. Performance theorist Johannes Birringer was critical of the entire Savage Beauty exhibit, but particularly so of the apparent reverence given to the illusion by the audience: "There was a hushed silence in that holographic room which I found pathetic."

Bibliography

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• Book: Beech, Martin . The Physics of Invisibility: A Story of Light and Deception . . 2011 . 978-1-4614-0616-7 . New York City.
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• Book: Gleason, Katherine . Alexander McQueen: Evolution . 2012 . . 978-1-61058-837-9 . New York City . 28 December 2022 . 5 January 2023 . https://web.archive.org/web/20230105053333/https://books.google.com/books?id=N1H0AwAAQBAJ&dq=%22widows+of+culloden%22&pg=PA147 . live .
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• Book: Moeran, Brian . The Magic of Fashion: Ritual, Commodity, Glamour . . 2016 . 978-1-315-41796-7 . London . 28 December 2022 . 14 January 2023 . https://web.archive.org/web/20230114233948/https://books.google.com/books?id=6rFmDAAAQBAJ&dq=%22widows+of+culloden%22&pg=PA129 . live .
• Book: Ng, Jenna . 2021 . Holograms/Holographic Projections: Ghosts Amongst the Living; Ghosts of the Living . The Post-Screen Through Virtual Reality, Holograms and Light Projections: Where Screen Boundaries Lie . . Amsterdam . 10.2307/j.ctv23985t6.8 . j.ctv23985t6.8 . 244720894 . 155–188 . 978-90-4855-256-6.
• Book: Seidl, Monika . Romanticism Today: Selected Papers from the Tübingen Conference of the German Society for English Romanticism . 2009 . WVT Wissenschaftlicher Verlag Trier . 978-3-86821-147-4 . Eckstein . Lars . Trier . British Fashion and Romanticism Today: Where the Present Dreams the Past Future . 427321505 . 28 December 2022 . 14 January 2023 . https://web.archive.org/web/20230114230101/https://books.google.com/books?id=4LALAQAAMAAJ&q=%22widows+of+culloden%22 . live. 215–226.
• Book: Valentine, Genevieve . Lost Transmissions: The Secret History of Science Fiction and Fantasy . 2019 . . New York City . 978-1-68335-498-7 . Boskovich . Desirina . Savage Beauty: Alexander McQueen . Genevieve Valentine . 28 December 2022 . 14 January 2023 . https://web.archive.org/web/20230114230610/https://books.google.com/books?id=m0OJDwAAQBAJ&q=%22lost+transmissioNs%22+history+of+science+fiction . live. 218–219 .
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  • • • • Book: Wilson, Andrew . Alexander McQueen: Blood Beneath the Skin . 2015 . Simon and Schuster . 978-1-4767-7674-3 . New York City . Andrew Wilson (author) .
• Book: Yeo, Su-Anne . https://books.google.com/books?id=X93QDwAAQBAJ&dq=%22joseph+bennett%22+widows+of+culloden&pg=PA137 . Practices of Projection: Histories and Technologies . 2020 . Oxford University Press . Oxford . 978-0-19-093411-8 . Menotti . Gabriel . Summoning the Ghosts of Early Cinema and Victorian Entertainment: Kate Moss and Savage Beauty at the Victoria and Albert Museum . Crisp . Virginia . 28 December 2022 . 14 January 2023 . https://web.archive.org/web/20230114230610/https://books.google.com/books?id=X93QDwAAQBAJ&dq=%22joseph+bennett%22+widows+of+culloden&pg=PA137 . live .
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Journals

• Birringer . Johannes . Johannes Birringer . 2016 . Performance In the Cabinet of Curiosities: Or, The Boy Who Lived in the Tree . PAJ: A Journal of Performance and Art . 38 . 3 . 27–28 . 10.1162/PAJJ_a_00331 . 1520-281X . 26386804 . 57559845 . free .
• Web site: McCaffrey . Robert . 24 September 2020 . Alexander McQueen: The Sublime and Melancholy . 23 September 2022 . . 21 September 2022 . https://web.archive.org/web/20220921223637/https://www.fashionstudiesjournal.org/longform/2020/9/23/alexander-mcqueen-the-sublime-and-melancholy . live .
• Sheean . Jacqueline . 2 October 2018 . A (New) Specter Haunts Europe: the Political Legibility of Spain's Hologram Protests . Journal of Spanish Cultural Studies . 19 . 4 . 469 . 10.1080/14636204.2018.1524995 . 149971456 . 1463-6204.
• Tegan . Mary Beth . 1 October 2021 . "The Contagion of Her Wretchedness": Rousing Interest in the Highland Widows of Scott and McQueen . Essays in Romanticism . 28 . 2 . 95 . 10.3828/eir.2021.28.2.4 . 239506478 . 2049-6702 . 2 October 2022 . 7 October 2022 . https://web.archive.org/web/20221007014410/https://www.liverpooluniversitypress.co.uk/journals/id/79/volume/28/issue/2/article/66308 . live .

External links

• Web site: Women's Fall / Winter 06: "The Widows of Culloden" . https://web.archive.org/web/20101119184702/http://alexandermcqueen.com/int/en/corporate/archive2006_aw_womens.aspx . 19 November 2010 . 17 September 2022 . Alexander McQueen.
  • • Production stills and concept art from designer Joseph Bennett

Notes and References

1. News: Vaidyanathan . Rajini . 12 February 2010 . Six ways Alexander McQueen changed fashion . . live . 6 May 2022 . https://web.archive.org/web/20100222201747/http://news.bbc.co.uk/1/hi/magazine/8511404.stm . 22 February 2010.
2. Web site: Hyl . Véronique . 16 April 2015 . Watch McQueen's '90s Shows in Their Entirety . 26 November 2022 . . 26 November 2022 . https://web.archive.org/web/20221126201450/https://www.thecut.com/2015/04/watch-mcqueens-90s-runway-shows-in-full.html . live .
3. Web site: Maroun . Daniela . 18 March 2019 . Fashion: Memories of McQueen . 26 November 2022 . The Journal Magazine . 26 November 2022 . https://web.archive.org/web/20221126201449/https://thejournalmag.com/fashion-memories-of-mcqueen/ . live .
4. News: Vernon . Polly . 14 May 2006 . The fall and rise of Kate Moss . . 3 March 2023 . 0029-7712 . 22 June 2021 . https://web.archive.org/web/20210622000415/https://www.theguardian.com/lifeandstyle/2006/may/14/features.woman6 . live .
5. News: Cartner-Morley . Jess . Jess Cartner-Morley . Kate Moss smokes on the catwalk and steals the show at Louis Vuitton . en-GB . . 3 March 2023 . 0261-3077 . 4 February 2023 . https://web.archive.org/web/20230204105054/https://www.theguardian.com/lifeandstyle/2011/mar/09/kate-moss-smokes-catwalk . live .
6. News: Britt . Chantal . 20 September 2005 . Kate Moss Ads Scrapped by H&M After Cocaine Pictures . . 29 January 2007 . https://web.archive.org/web/20100304081327/http://www.bloomberg.com/apps/news?pid=newsarchive . 4 March 2010.
7. Web site: 14 June 2007 . Moss doubles her money after 'Cocaine Kate' scandal . https://web.archive.org/web/20070717071923/http://www.thisislondon.co.uk/showbiz/article-23400399-details/Moss+doubles+her+money+after+'Cocaine+Kate'+scandal/article.do . 17 July 2007 . 23 August 2007 . . London.
8. Socha . Miles . 3 April 2006 . The Real McQueen . live . . https://web.archive.org/web/20221020052029/https://go.gale.com/ps/i.do?p=ITOF&u=wikipedia&id=GALE%7CA147621233&v=2.1&it=r&sid=bookmark-ITOF&asid=10c849a4 . 20 October 2022 . 24 October 2022.
9. Web site: Morton, Camilla . 7 October 2005 . Alexander McQueen Ready-To-Wear – Catwalk report – Paris Spring/Summer2006 . https://web.archive.org/web/20091010050815/http://www.vogue.co.uk/fashion/show.aspx/catwalk-report/id%2C2910 . 10 October 2009 . 28 May 2009 . Vogue . UK.
10. Web site: Bethune . Kate . 2015 . Encyclopedia of Collections: The Widows of Culloden . 7 September 2022 . The Museum of Savage Beauty . . 20 September 2022 . https://web.archive.org/web/20220920170319/https://www.vam.ac.uk/museumofsavagebeauty/rel/encyclopedia-of-collections-the-widows-of-culloden/ . live .
11. Web site: Mower . Sarah . 2 March 2006 . Alexander McQueen Fall 2006 ready-to-wear collection . 9 September 2022 . . 7 September 2022 . https://web.archive.org/web/20220907112652/https://www.vogue.com/fashion-shows/fall-2006-ready-to-wear/alexander-mcqueen . live .
12. Web site: Woo . Kin . 11 March 2015 . Gainsbury & Whiting on Alexander McQueen . 19 November 2022 . . 14 January 2023 . https://web.archive.org/web/20230114233939/https://www.anothermag.com/fashion-beauty/7113/gainsbury-whiting-on-alexander-mcqueen . live .
13. Web site: Williams . Eliza . 13 March 2015 . How we made Alexander McQueen's Kate Moss Hologram . live . https://web.archive.org/web/20150317012854/https://www.creativereview.co.uk/cr-blog/2015/march/how-we-made-the-kate-moss-hologram . 17 March 2015 . 23 September 2022 . Creative Review.
14. News: Givhan . Robin . Robin Givhan . 7 March 2006 . Beware Red Ink On the Runway . . 7 December 2022 . 27 August 2017 . https://web.archive.org/web/20170827204235/https://www.washingtonpost.com/archive/lifestyle/2006/03/07/beware-red-ink-on-the-runway/f821b858-f941-443b-b78d-8b36624310ce/ . live .
15. Web site: Cartner-Morley . Jess . 4 March 2006 . McQueen's modern Macbeth . live . https://web.archive.org/web/20221026045217/https://www.theguardian.com/world/2006/mar/04/france.jesscartnermorley . 26 October 2022 . 26 October 2022 . The Guardian.
16. News: Armstrong . Lisa . Lisa Armstrong (writer) . 4 March 2006 . Is it big or skinny? The answer is both; Paris Fashion Week . English . 29 . . 7 December 2022 . 14 January 2023 . https://web.archive.org/web/20230114225535/https://go.gale.com/ps/i.do?p=AONE&sw=w&issn=01400460&v=2.1&it=r&id=GALE%7CA142808495&sid=googleScholar&linkaccess=abs&userGroupName=nm_p_oweb&isGeoAuthType=true . live .
17. Sischy . Ingrid . 10 March 2010 . A Man of Darkness and Dreams . 7 December 2022 . . 1 October 2022 . https://web.archive.org/web/20221001135842/https://www.vanityfair.com/news/2010/04/mcqueen-201004 . live .
18. Web site: Andrews . Jessica C. . 23 September 2014 . The Most Dramatic Fashion-Show Stunts of All Time . 26 October 2022 . . 7 July 2022 . https://web.archive.org/web/20220707045431/https://www.vanityfair.com/style/photos/2014/09/fashion-show-stunts . live .
19. Web site: Widows of Culloden – Alexander McQueen . 26 October 2022 . . 26 October 2022 . https://web.archive.org/web/20221026045216/https://collections.vam.ac.uk/item/O1416328/ . live .
20. Web site: Cowles . Charlotte . 30 March 2011 . Kate Moss Wears Two Alexander McQueen Dresses for Harper's Bazaar U.K.s 'Fashion Royalty' Issue . 10 November 2022 . The Cut . en-us . 10 November 2022 . https://web.archive.org/web/20221110015320/https://www.thecut.com/2011/03/kate_moss_wears_two_alexander.html . live .
21. Web site: Córdoba . Carlos . 14 April 2015 . Activists mount hologram protest against Spain's 'gag' law . 3 November 2022 . . English . 3 November 2022 . https://web.archive.org/web/20221103204454/https://english.elpais.com/elpais/2015/04/14/inenglish/1429013219_604510.html . live .
22. Web site: 2011 . Widows of Culloden . 7 September 2022 . . 28 September 2022 . https://web.archive.org/web/20220928011059/https://blog.metmuseum.org/alexandermcqueen/tag/widows-of-culloden/ . live .
23. News: Alexander . Hilary . Hilary Alexander . 2 May 2011 . Alexander McQueen's 'Savage Beauty' honoured in style . . 6 August 2011 . 1 April 2017 . https://web.archive.org/web/20170401003815/http://fashion.telegraph.co.uk/columns/hilary-alexander/TMG8488791/Alexander-McQueens-Savage-Beauty-honoured-in-style.html . live .
24. Web site: Hyland . Véronique . 9 October 2014 . Alexander McQueen's Kate Moss Hologram Is Being Revived . 19 November 2022 . . 19 November 2022 . https://web.archive.org/web/20221119222011/https://www.thecut.com/2014/10/mcqueens-kate-moss-hologram-is-being-revived.html . live .
25. Woo . Kin . 11 March 2015 . Gainsbury & Whiting on Alexander McQueen . 19 November 2022 . . 14 January 2023 . https://web.archive.org/web/20230114233939/https://www.anothermag.com/fashion-beauty/7113/gainsbury-whiting-on-alexander-mcqueen . live .
26. Web site: Spooner . Catherine . 11 March 2015a . The gothic vision at the heart of Alexander McQueen's savage beauty . 28 September 2022 . The Conversation . 22 September 2022 . https://web.archive.org/web/20220922054942/http://theconversation.com/the-gothic-vision-at-the-heart-of-alexander-mcqueens-savage-beauty-38544 . live .
27. Foley . Bridget . 16 May 2006 . Wild Flowers . live . . https://web.archive.org/web/20230304002416/https://wwd.com/feature/wild-flowers-1065931-1830714/ . 4 March 2023 . 26 October 2022.
28. Subjective: Kate Moss interviewed by Nick Knight about Alexander McQueen A/W 2006 . 24 September 2014 . . 5:10–5:45 . 19 November 2022 . 22 October 2022 . https://web.archive.org/web/20221022051406/https://www.youtube.com/watch?v=kWoQqrRk0ss&feature=youtu.be . live .