ITunes Ping explained
iTunes Ping, or simply Ping, was a software-based, music-oriented social networking and recommender system developed and operated by Apple Inc. It was announced and launched on September 1, 2010,[2] as part of the tenth major release of iTunes.[3] The service launched with 1 million members[4] in 23 countries.[5]
The service allowed users to follow artists and see short, timely postings by both friends and artists. Ping was also accessible via iTunes for the iPhone and iPod Touch.[6]
Apple officially closed the service on September 30, 2012, and replaced it with Facebook and Twitter integration in iTunes.[7]
History
Name
After Ping's official announcement on September 1, 2010, Karsten Manufacturing, the parent company of PING, a golfing equipment manufacturer, released a statement[8] regarding the name of Apple's social network, stating that Karsten Manufacturing had entered into an agreement with Apple under which Apple will use the "Ping" trademark in connection with its iTunes application.[9] The name has also caused minor confusion as the term "to ping", which was being used by users of Ping, is already a commonly used but unrelated computer term used in conjunction with Ping networking utility.
Announcement
Ping was announced by Apple CEO Steve Jobs as being "sort of like Facebook and Twitter meet iTunes," but stating that "Ping is not Facebook" and "it is not Twitter," instead describing it as "something else ... all about music."[10] Many have speculated that Ping was meant to compete directly with the declining MySpace, which is still holding on to its existence through music.[11]
Endorsement
The announcement was endorsed by both Chris Martin,[12] lead singer of Coldplay, who closed the event by performing "Viva La Vida" and "Yellow", as well as an unreleased song titled "Wedding Bells", and Lady Gaga who introduced the social network in a recorded video message that was played as part of the practical demo of the service.[13]
Issues
Facebook
During Apple's announcement of Ping, chief executive Steve Jobs gave a demo of the service in which he demonstrated the basic functionality of the service, including Facebook integration.[14] However, shortly after Ping was released to the public, users began to report that Facebook's social integration had been removed.[15]
Kara Swisher, technology columnist for the Wall Street Journal, reported that after speaking to Steve Jobs regarding the matter, he had revealed that Facebook and Apple had failed to reach an agreement. Jobs further reported that Facebook wanted "onerous terms that [Apple] could not agree to."[16] However, Apple launched Ping with Facebook integration without authorization,[17] and that subsequently, Facebook implemented a block, denying Ping access to the application programming interface (API), necessary in "linking" Facebook with Ping. The result was the inability to search for an iTunes user's friends on Facebook who were also connected to Ping.[18]
To provide Facebook integration in Ping, Apple had to retrieve users' information using Facebook's API instead. Facebook provides its APIs for third parties to use for free, but "high-volume" services such as Ping that are expected to make more than 100 million information requests per 24-hour period, are required to negotiate terms of use with Facebook, in accordance to Facebook's Developer Principles and Policies.[19]
Spam
Twenty-four hours after Ping was launched to the public,[20] reports of the service being flooded with spam were published.[21] The fraudsters would create an iTunes profile and post links to a number of online scams, including ones that promised "free iPhones" or "free iPads" in exchange for filling out online surveys. For the most part, these suspicious links were being posted in the comments sections of popular artists on Ping, such as Britney Spears, Lady Gaga, Katy Perry and U2, all of whom were among the recommended accounts listed on the Ping homepage.[22]
Security vendor Sophos expressed bemusement that Apple had allegedly set up no spam or URL filtering in Ping, leaving the service open to spam commenting.[23] [24] MacRumors reported that the "first 'free iPhone' spam wave remained active for up to four hours before being disabled." PC World noted that if Sophos' claims are correct it would be very "surprising ... considering that Apple appears to be filtering profile photos."[25]
Fake accounts
On September 2, 2010, singer-songwriter Ben Folds reported via Twitter[26] that an account had been created in his name, continuing to mention that he is unaware as to who had created it. Graham Cluley, senior technology consultant at Sophos, said it is "used to ... scams like this being spread far and wide via sites like Facebook, but clearly the lack of filtering on Ping is making it a brand new playground for [scammers] to operate in."[27]
Limited availability
The service was initially available in 23 countries[28] where users have full access to the iTunes Store. Therefore, users in countries with limited or no access to the iTunes Store, such as Chile, the Czech Republic, Croatia and India, were unable to access Ping.[29]
Closure
Apple closed the service on September 30, 2012, and replaced it in iTunes with Facebook and Twitter integration.[7] Ping failed to gain much traction with users. The social network remained operational until iTunes 10.6.3.
Service
Users of Ping were able to view what music their friends are purchasing and reviewing. Users also received a personalized "charts" list that features what other people with a similar taste in music are listening to through iTunes. Additionally, users were informed about what concerts their friends were attending and were able to purchase tickets accordingly.[30]
Reception
There are favorable reviews of Ping. Business Insider reported that it was "impressed" and "could see using [the service] regularly."[31] Wired gave the service a favorable review, stating that "Ping has significant advantages against other music-oriented social networks."[32] GigaOM wrote that it foresees Ping as being "the future of Social Commerce."[33] ReadWriteWeb concluded that the service is "OK", stating that it has "potential."[34] MacTech listed several complaints voiced by early adopters (such as Ping's lack of podcast and iOS app integration), but ultimately concluded that the service could eventually become "a pretty useful social network for music junkies."[35]
The Guardian criticised the lack of existing social network integration,[36] and NowPublic continued to criticise the absence of major artists and users inability to perform "basic" social networking interactions, such as posting status updates.[37] CNN rated Ping as one of the ten biggest tech 'fails' of 2010. [38]
Notes
- An "active member" is defined by Apple as a user who has registered a valid payment method with their Apple ID, i.e. a credit or debit card.[39]
Notes and References
- . September 3, 2010 . Ping Users Top One Million in First 48 Hours . September 3, 2010.
- Web site: Caldwell . Serenity . Facebook Connect Mysteriously Disappears From Apple's Ping . . September 2, 2010 . September 2, 2010 . September 4, 2010 . https://web.archive.org/web/20100904232735/http://www.pcworld.com/article/204765/facebook_connect_mysteriously_disappears_from_apples_ping.html . dead .
- Web site: Kessler . Topher . iTunes 10 user interface sees some minor changes . . September 2, 2010 . September 2, 2010 . https://web.archive.org/web/20121010191910/http://reviews.cnet.com/8301-13727_7-20015428-263.html . October 10, 2012 . dead .
- News: Apple's Ping rival to Facebook and Twitter launches with 160m users . . September 2, 2010.
- Web site: Siegler . MG . Apple's Ping Music Social Network Starts With 160 Million Users . . September 2, 2010 . September 1, 2010.
- Web site: Gatto . Katie . AOL and Google, Twitter launches on iPad, Apple launches Ping social network . Vator News . September 2, 2010 . September 2, 2010.
- Web site: Apple Shutting Down iTunes Ping on Sept. 30. Ziff-Davis. September 13, 2012. September 14, 2012. Angela. Moscaritolo.
- . September 1, 2010 . PING Golf Announces Trademark Agreement With Apple . September 2, 2010.
- Web site: Fiveash . Kelly . Apple inks Ping trademark deal with golf gear maker . . September 2, 2010 . September 2, 2010.
- Web site: Chapman . Glenn . Apple unveils social network, new iPod and TV tool . https://web.archive.org/web/20100904062629/http://www.google.com/hostednews/afp/article/ALeqM5i1CrMzUIVjR4rPgEjhqwUgn-2rRQ . dead . September 4, 2010 . . September 2, 2010 . September 1, 2010.
- Web site: Home | Vancouver Sun. December 8, 2012. May 12, 2013. https://web.archive.org/web/20130512080222/http://blogs.vancouversun.com/2010/09/01/has-apples-new-music-social-network-ping-killed-myspace-not-necessarily/. dead.
- News: Carroll . Jim . It's no surprise Chris Martin is playing nice with Apple . . September 3, 2010 . September 3, 2010 . October 8, 2010 . https://web.archive.org/web/20101008232600/http://www.irishtimes.com/newspaper/theticket/2010/0903/1224278084370.html . dead .
- Web site: Kaufman . Gil . Coldplay frontman played unreleased song, 'Wedding Bells,' while Gaga, via video, introduced Ping social network site . https://web.archive.org/web/20100905112557/http://www.mtv.com/news/articles/1647033/20100902/lady_gaga.jhtml . dead . September 5, 2010 . . September 2, 2010 . September 2, 2010.
- Web site: Chen . Jason . If Apple Can't Deal With Facebook's "Onerous" Terms For Ping, Why Is It In Apple's Keynote Screenshots? . . September 3, 2010 . September 2, 2010.
- Web site: Slivka . Eric . Apple-Facebook Controversy Over Ping Rooted in API Usage, Feature May Return . . September 3, 2010 . September 2, 2010.
- Web site: Swisher . Kara . Steve Jobs on why no Facebook for Ping . . September 3, 2010 . Kara Swisher . September 2, 2010 . June 17, 2011 . https://web.archive.org/web/20110617062155/http://news.cnet.com/8301-13579_3-20015402-37.html . dead .
- Web site: Swisher . Kara . Exclusive: Facebook Blocked API Access to Ping After Failure to Strike Agreement, So Apple Removed Feature After Launch . . September 3, 2010 . Kara Swisher . September 2, 2010.
- Web site: Selleck . Evan . Facebook Blocks API Access to Apple's Ping, Apple Removes Feature Altogether . Slash Gear . September 3, 2010 . September 2, 2010.
- Web site: Paul . Ian . Apple vs. Facebook: What's Behind the Ping Controversy . . September 3, 2010 . September 3, 2010.
- Web site: Latif . Lawrence . Apple's social network gets flummoxed by spam . https://web.archive.org/web/20100906134633/http://www.theinquirer.net/inquirer/news/1731218/apples-social-network-flummoxed-spam . unfit . September 6, 2010 . . September 3, 2010 . September 3, 2010.
- Web site: Apple Censored Lady Gaga's Controversial Tweets . ITProPortal . September 3, 2010 . September 3, 2010.
- Web site: Perez . Sarah . Apple's Ping Overrun with Spam . . September 3, 2010 . September 3, 2010 . https://web.archive.org/web/20100904203534/http://www.readwriteweb.com/archives/apples_ping_overrun_with_spam.php . September 4, 2010 . dead .
- Web site: Whitney . Lance . Apple's Ping dinged by spam . . September 3, 2010 . September 3, 2010 . June 17, 2011 . https://web.archive.org/web/20110617062311/http://news.cnet.com/8301-13579_3-20015531-37.html . dead .
- Web site: Ping spam hits iTunes 10 . . September 3, 2010 . September 3, 2010.
- Web site: Paul . Ian . Apple's Ping a Scammer's Haven? Security Experts Say Watch Out . . September 3, 2010 . September 3, 2010 . September 4, 2010 . https://web.archive.org/web/20100904055017/http://www.pcworld.com/article/204805/apples_ping_a_scammers_haven_security_experts_say_watch_out.html . dead .
- Web site: Folds . Ben . To be precise: As of 11am Pacific Time I was not aware of a Ping account in my name. At present I don't know who created said account. Ping? . . September 3, 2010 . Ben Folds . September 2, 2010.
- Web site: Halliday . Josh . Apple's Ping succumbs to the spammers . . September 3, 2010 . September 3, 2010.
- Web site: Roth . Jason . Apple Introduces iTunes 10 With Ping . . September 5, 2010 . September 1, 2010.
- Web site: Schroeder . Stan . Ping Not Available to You? You're Not the Only One . . September 5, 2010 . September 2, 2010.
- Web site: Munarriz . Rick Aristotle . The One Thing That Apple Is Missing . . September 2, 2010 . September 2, 2010.
- Web site: Yarow . Jay . Apple's Ping Social Network Is Actually Good, And It Has Huge Potential . . September 3, 2010 . September 2, 2010.
- Van Buskirk . Eliot . Apple's 'Ping' Social Network Is Already Too Big to Fail . . September 3, 2010 . September 1, 2010.
- Web site: Malik . Om . Why Ping Is the Future of Social Commerce . . September 3, 2010 . September 1, 2010 . September 3, 2010 . https://web.archive.org/web/20100903110843/http://gigaom.com/2010/09/01/pingfuture-of-social-commerce/ . dead .
- Web site: Perez . Sarah . 10 Things You Need to Know About Apple's New Social Network, Ping . . September 3, 2010 . September 2, 2010 . dead . https://web.archive.org/web/20100905031304/http://www.readwriteweb.com/archives/10_things_you_need_to_know_about_apples_new_social_network_ping.php . September 5, 2010 . mdy-all.
- Web site: Long . Josh . Why iTunes Ping stinks... but has potential . . September 4, 2010 . September 4, 2010.
- Web site: Kiss . Jemima . Apple's Ping – a capsule review . . September 3, 2010 . September 2, 2010.
- Web site: Yerman . Jordan . iTunes Ping Review: Apple's Antisocial Social Network . Independent Music Awards . September 3, 2010 . September 2, 2010.
- Web site: Gross . Doug . The 10 biggest tech 'fails' of 2010 . . December 29, 2010.
- Web site: Slivka . Eric . Spammers Already Taking Aim at Apple's Ping . . September 3, 2010 . September 2, 2010.