IResearch Consulting Group explained

iResearch Consulting Group
(艾瑞咨询集团)
Foundation:2002
Location:Shanghai, China
Founder:Henry Yang
Parent:Focus Media Holding Ltd
Industry:Internet industry
Products:Internet media
Online games

iResearch Consulting Group is a professional market research and consulting company, supplying online business services in China. The company focuses on Internet media, e-commerce, online games, wireless value-added, and various new economic fields, which relate to the Internet industry in China. [1] The company was founded in 2002 by Henry Yang.[2] [3]

The company was founded in 2002 and is based in Shanghai with a branch offices in Beijing and Guangzhou. As of September 28, 2007, iResearch Consulting Group is a subsidiary of Focus Media Holding Ltd.[1] It was the first professional market research company in China that focused on Internet media.[4] The founder, Henry Yang, who graduated from East China University of Science and Technology, was among the first crop of Internet industry professionals in China. Before iResearch, he joined Soim in 1998 as a marketing manager. In late 1999, he took responsibility for overhauling the WiseCast website. WiseCast.com, established in 1997, was one of the earliest Internet advertising and marketing companies. [1]

Products

The company offers iAdTracker, an Internet-based independent online advertising monitor and analysis system; iDataCenter, a daily updated database of research reports, news, and statistical charts on China's Internet industry; iUserSurvey, a professional online consumer analysis service; and iClick survey community, a data support platform for iResearch's online survey operations. It also operates information Web sites to provide various and detailed Internet news and resources for Internet operators, marketing developers, government industry researchers, and various people who have an interest in Internet economics. [1]

External links

Notes and References

  1. https://www.reuters.com/article/pressRelease/idUS107489+08-Sep-2008+PRN20080908 Reuters
  2. Book: Krishna, G. Radha . 2006 . Chinese Marketing Practices: An Introduction . Hyderabad . ICFAI University Press . . 32 . 9788131404225 . 2024-07-14 .
  3. News: 2021-05-24 . Chinese Consulting Firm iResearch's Owner Weighs Exit . subscription . . 2024-07-14 .
  4. Web site: Iresearch Introduction. John Kivit. 16 April 2008.