IAd explained

iAd
Type:Mobile advertising
Currentowner:Apple Inc.
Origin:United States
Introduced:July 1, 2010
Discontinued:June 30, 2016
Markets:World
Website:www.developer.apple.com/iad

iAd is a discontinued mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications.[1] iAd is part of Apple's iOS 4. Announced on April 8, 2010, and originally slated for release on June 21, 2010, the actual date was changed to July 1, 2010. iAd was announced at Apple's June 7, 2010, keynote, with an iPad version appearing in the fall. Hosted and sold by Apple, the iAd platform was expected to compete with Google's AdMob mobile advertising service.[2]

Similar to AdMob, iAd facilitates integrating advertisements into applications sold on the iOS App Store.[3] If the user tapped on an iAd banner, a full-screen advertisement appeared within the application, unlike other ads that would send the user into the Safari web browser. Ads were promised to be more interactive than on other advertising services, and users were able to close them at any time, returning to where they left their app. Former Apple CEO Steve Jobs initially indicated that Apple would retain 40% of the ad revenue, in line with what he called "industry standard", with the other 60% going to the developers. The amount paid to developers was later increased to 70%. iAd was expected to benefit free applications as well.[4] The iAd App Network was discontinued as of June 30, 2016.[5]

Timeline

External links

Notes and References

  1. Web site: Graser . Marc . 2010-04-08 . Apple unveils iAd . 2023-03-28 . Variety . en-US . March 28, 2023 . https://web.archive.org/web/20230328112300/https://variety.com/2010/film/news/apple-unveils-iad-1118017445/ . live .
  2. News: Ulanoff . Lance . April 12, 2010 . Apple iAd Platform: A Case of the Rich Getting Richer . PCMag . April 21, 2010 . November 21, 2017 . https://web.archive.org/web/20171121114440/https://www.pcmag.com/article2/0,2817,2362512,00.asp . live .
  3. Web site: Krazit . Tom . April 8, 2010 . Apple strikes back at Google with iAd . dead . https://web.archive.org/web/20100411110525/http://news.cnet.com/8301-30684_3-20002079-265.html . April 11, 2010 . April 21, 2010 . CNet.
  4. Web site: Foresman . Chris . April 8, 2010 . Multitasking (finally), iAd, and more coming in iOS 4.0 . April 21, 2010 . Ars Technica . August 20, 2017 . https://web.archive.org/web/20170820032924/https://arstechnica.com/gadgets/2010/04/apple-announces-multitasking-and-more-for-iphone-os-40/ . live .
  5. Web site: Statt . Nick . 2016-01-15 . Apple confirms it's backing away from iAd on June 30th . 2023-03-28 . The Verge . en-US . December 8, 2022 . https://web.archive.org/web/20221208142829/https://www.theverge.com/2016/1/15/10777496/apple-iad-app-shutdown-june-30th-confirmation . live .
  6. Web site: Aimonetti . Joe . Apple increases developer iAd revenue to 70 percent . 2023-03-28 . CNET . en . December 6, 2022 . https://web.archive.org/web/20221206121411/http://www.cnet.com/tech/mobile/apple-increases-developer-iad-revenue-to-70-percent/ . live .
  7. Web site: Edwards . Jim . The Price Of Running A Campaign On Apple's Fancy Ad System Has Dropped From $1 Million To $50 . 2023-03-28 . Business Insider . en-US . April 28, 2016 . https://web.archive.org/web/20160428222405/http://www.businessinsider.com/iad-price-falls-to-50-2013-6 . live .
  8. Web site: Paczkowski . John . Apple To Disband iAd Sales Team . 2023-01-24 . BuzzFeed News . January 13, 2016 . en . January 24, 2023 . https://web.archive.org/web/20230124034359/https://www.buzzfeednews.com/article/johnpaczkowski/apple-iad . live .
  9. Web site: Why Apple Is Killing Off its Advertising Business . 2023-03-28 . Fortune . en . July 26, 2021 . https://web.archive.org/web/20210726174740/https://fortune.com/2016/01/13/apple-iad-shift/ . live .
  10. Web site: Rosoff . Matt . Apple follows Microsoft out of the advertising business . 2023-03-28 . Business Insider . en-US . August 28, 2022 . https://web.archive.org/web/20220828151937/https://www.businessinsider.com/apple-ending-iad-direct-sales-2016-1 . live .
  11. Web site: Heine . Christopher . 30 June 2016 . As iAd Shuts Down, Apple May Be About to Get a Shot of Advertising Redemption . 7 July 2016 . Adweek . July 3, 2016 . https://web.archive.org/web/20160703080208/http://www.adweek.com/news/technology/iad-shuts-down-apple-may-be-about-get-shot-advertising-redemption-172319 . live .