A horror host is a person who acts as the host or presenter of a program where horror films and low-budget B movies are shown on television or the Internet. Usually the host assumes a horror-themed persona, often a campy or humorous one. Generally there are breaks in the film where the host comments on various aspects of the movie. Many horror host shows also include skits involving the hosts themselves, sometimes with a sidekick or other supporting characters.
The first (proto) television horror hostess was Vampira (Maila Nurmi).[1] The Vampira Show featured mostly low budget suspense films, as few horror films had yet been released for television broadcast. It ran from 1954-1955 only in the Los Angeles market, but Nurmi's persona (based on cartoonist Charles Addams's "Morticia" character) would gain fame in magazines, TV, and film. In 1957, John Zacherle of Philadelphia's WCAU (and later in other markets) set the standard format for horror hosts with his "Roland" character for the station's Shock Theater. This was made possible due to RKO Pictures' new ownership licensing out the rights to its vast B-movie horror film library. Zacherle's set, style, film commentary, and special effects (such as interjecting his image into the film) were quickly emulated at local stations around the world, and as an homage today by hosts such as the nationally syndicated Svengoolie (Rich Koz).
Each station had its own host and style. Some hosts did regular commercials, while others presented fictional ads for bottled witches' blood.[2] Hosts were often plucked from the ranks of the station staff. In the days of live television, it was not uncommon for the weather man or booth announcer to finish a nightly news broadcast and race madly to another part of the soundstage for a quick costume change to present the evening's monster tale.
While a few early hosts like Roland and Vampira became the icons of this nationwide movement,[3] most hosts were locals. The impact of these friendly revenants on their young fans cannot be overestimated. The earliest hosts are still remembered with great affection today.[4]