Freedom pineapples explained

Freedom pineapples
S:自由凤梨
P:Zìyóu fènglí
S2:自由菠萝
P2:Zìyóu bōluó

Freedom pineapples (Chinese: t=自由鳳梨|p=Zìyóu fènglí) was a political and social response in 2021 to a Chinese ban on the import of pineapples from Taiwan. It encouraged domestic and international consumption to replace the loss of the mainland Chinese market, which had formerly imported 97% of all Taiwanese pineapple exports.[1] It did not fully shield Taiwan from the economic consequences. In 2021, Taiwanese pineapple exports dropped to 55% of their 2019 levels.[2]

Background

See also: Wolf warrior diplomacy. In March 2021, following months of threats, the Chinese government banned the import of pineapples from Taiwan, citing biosecurity concerns. PRC customs agents stated that they had found harmful pests in then-recent fruit shipments. At the time, over 90% of Taiwanese pineapple exports went to the mainland Chinese market.[3]

The Chinese government's statement was questioned and denied by the Taiwanese government. In response to the ban, the Taiwanese government asked its citizens and diplomatic allies to increase their consumption of Taiwanese pineapples, and promised financial assistance to any farmers who saw losses as a result of the ban.[4] The Freedom Pineapple campaign was launched by ROC Foreign Minister Joseph Wu on Twitter.[5]

Response

As a result of the ban, Taiwanese pineapples became a political symbol both at home and in the region. The term “Freedom pineapples” was coined as a play on freedom fries.[6]

Taiwan

As an initiative to support Taiwanese pineapple farmers, Taiwanese President Tsai Ing-wen launched a social media campaign called "Eat Taiwan's pineapples until you burst," which encouraged citizens to increase their consumption of local pineapples. Restaurants went to great lengths to incorporate pineapple into dishes such as beef noodle soup.[7]

Since the import ban followed PRC Premier Li Keqiang's assurance that mainland China was seeking to promote peaceful relations with Taiwan, the mixed messaging soon inflamed Taiwanese public opinion against mainland China.[8] The situation has resulted in a consolidation of Taiwanese identity across the political spectrum.[9] The main opposition party Kuomintang (KMT) also encouraged people to eat more local pineapple.[10]

Taiwanese firms placed large additional orders for local pineapples.[11] Taiwanese farmers have begun diverting non-pineapple exports from mainland China to other markets due to worries that their product could be next.

Japan, Australia and USA

The event received heavy coverage in Japan,[12] with supermarkets selling out of pineapples and large orders being placed.[13] [14] A foodie music group in Japan released a music video about the situation. Sales also increased in Hong Kong, which was not subject to the PRC's import ban.[15] The freedom pineapple campaign has also received support in Australia, with parallels being drawn to Chinese tariff increases on Australian wine.[16] [17]

The “Freedom Pineapples” initiative received support from the American Institute in Taiwan and the Canadian Trade Office in Taipei, the de facto embassies of allies such as Canada and the United States with the Canadians referencing the Canadian invention pineapple pizza.[18]

In April 2021 former American Secretary of State Mike Pompeo tweeted a picture of himself eating dried Taiwanese pineapple while playing chess, using the hashtag #FreedomPineapple.[19]

Aftermath

In 2021, Taiwanese pineapple exports decreased to 28 million metric tons, down to 55% of the 2019 peak of 51 million metric tons.[2] Further blocks on Taiwanese fruit imports to mainland China followed. In 2023, mango imports were restricted following Chinese allegations that mealybugs had been found on imported fruit.[20]

See also

Notes and References

  1. News: The Sugar-Coated Poison of Chinese Market: How Will Taiwanese Pineapples Fight Against Their Fate? . Taiwangazette.org . 2022-08-15.
  2. Web site: Fresh Pineapple export company and exporters in Taiwan . Tridge . 2022-08-15.
  3. News: 2021-03-24. China ban sours Taiwan's 'freedom pineapple' harvest. The Australian. 2021-11-26.
  4. Web site: Davidson . Helen . Taiwanese urged to eat 'freedom pineapples' after China import ban . . 2 March 2021 . 3 March 2021.
  5. Web site: Cheng . Ching-Tse . Taiwan minister launches 'Freedom Pineapple' campaign on Twitter . www.taiwannews.com.tw . 27 February 2021 . Taiwan News . 3 March 2021.
  6. Web site: Aspinwall . Nick . Taiwan Promotes 'Freedom Pineapples' in Response to Chinese Import Ban . thediplomat.com . 12 March 2021.
  7. News: Wu . Huizhong . Taiwan bursts with creative pineapple dishes after China ban . apnews.com . Associated Press . 12 March 2021.
  8. Web site: Chung . Lawrence . 'If they want peaceful exchanges, they shouldn't have banned our pineapples': Taiwanese sceptical about Chinese premier's 'olive branch' . www.scmp.com . 14 March 2021 . South China Morning Post . 14 March 2021.
  9. Web site: Hioe . Brian . Freedom Pineapple campaign illustrates identity consolidation in response to chinese bullying . newbloommag.net . 3 March 2021 . New Bloom Magazine . 12 March 2021.
  10. Web site: Hsiao . Sherry . KMT to push pineapple sales: Johnny Chiang . www.taipeitimes.com . 2 March 2021 . Taipei Times . 13 March 2021.
  11. Web site: Cheng . Ching-Tse . Major Taiwan corporations order 6,600 tons of local pineapples . www.taiwannews.com.tw . 28 February 2021 . Taiwan News . 13 March 2021.
  12. Web site: Cheng . Ching-Tse . Taiwanese pineapples getting extensive media coverage in Japan . www.taiwannews.com.tw . 11 March 2021 . Taiwan News . 13 March 2021.
  13. Web site: Feng . John . Taiwan and Allies Rally to Defy China's Economic Coercion on Pineapples . www.newsweek.com . 2 March 2021 . Newsweek . 13 March 2021.
  14. Web site: Chinese ban on Taiwanese pineapples boosts sales in Japan . mainichi.jp . The Mainichi . 15 March 2021.
  15. Web site: Charlier . Phillip . Japanese foodie music group releases song promoting Taiwan pineapples following China import ban . taiwanenglishnews.com . 14 March 2021 . 15 March 2021.
  16. Web site: Strong . Matthew . Eastern Taiwan county exports pineapple custard apples to Dubai instead of China . www.taiwannews.com.tw . 17 March 2021 . Taiwan News . 17 March 2021.
  17. Web site: Lee. Tania. Hsu. Jennis. Diplomatic sweetener: Will Taiwan's 'freedom pineapples' become popular in Australia?. 2021-11-26. SBS. en.
  18. News: U.S., Canada hail Taiwan's 'freedom pineapples' after Chinese ban . www.reuters.com . 3 March 2021 . Reuters . 3 March 2021.
  19. Web site: Tzu-ti . Huang . Former US secretary of state likely to visit Taiwan this year . www.taiwannews.com.tw . 12 April 2021 . Taiwan News . 12 April 2021.
  20. Web site: China Stops Importing Taiwan's Mangoes, Blaming Pests Amid Political Tensions . time.com . 21 August 2023 . Time . 21 August 2023.