Editorialist is an e-commerce marketplace that offers styling services with a specialization in luxury fashion and accessories.
Editorialist combines luxury shopping experiences with a content-driven interface featuring interviews, videos, and trend reports.[1]
Editorialist launched on February 7, 2013, under the name Editorialist Magazine.[2] [3] Using their experience from Elle Magazine, co-founders Kate Hudson and Stefania Allen wanted to create a platform that used high-quality content to support a luxury e-commerce shopping experience.[4]
Editorialist initially gained recognition as an online magazine before extending into additional services and offerings, including a concierge service and trend reports.[5]
In 2017, Editorialist secured investment from Ithaca Ventures.[6] That year, its retail revenue was reported as up 14 percent year-over-year (YoY) with a 114 percent increase in advertising revenue and a 61 percent increase in gross profit.[7]
The company’s assets were purchased by Project YX owner Rafael Ortiz in 2019.[8] Ortiz is an investor in technology companies and a co-founder of the comparison shopping site NexTag. Ortiz relaunched Editorialist in September 2019 with Allen.
Editorialist’s website reaches over 1.3 million unique monthly visitors.[9]
Editorialist offers online personal styling, content, and shopping services using proprietary technology and e-commerce tools. Monthly subscriptions to the app range from $500 to $1,500 for higher-touch services.[10]
When Editorialist relaunched, the platform began offering membership-based virtual styling services accessible through an invitation-only app. Clients joining Editorialist receive a curated photo inventory of their wardrobe with personalized styling advice and recommendations for integrating new designer pieces.[11] The service allows users to purchase suggested attire within the app. The AI elements of the app support a human stylist who makes styling decisions for Editorialist’s clients.[12]
Editorialist launched as a luxury accessories e-commerce website before adding a content-driven interface.[13] The platform provides content, such as interviews, style guides, and fashion editorials, alongside a curated selection of luxury accessories available for purchase.
Beyond its digital presence, Editorialist ventured into print media, launching a biannual print magazine in 2014 featuring exclusive content, designer interviews, and celebrity features.[14] The print magazine was shut down in 2019.
Editorialist has been acknowledged for its approach to luxury e-commerce and content curation.[15]
The Council of Fashion Designers of America has recognized Editorialist as a unique platform in the luxury market, focusing exclusively on luxury accessories. This acknowledgment underlines Editorialist’s significance and contribution to the luxury fashion ecosystem.[16]
In 2017, music entrepreneur Scooter Braun invested in Editorialist through his Ithaca Ventures holding company. Braun cited Editorialist as “disrupters of their industry,” taking on a consulting role in the company.[17]