eBella was a South African Digital satellite television channel created and owned by e.tv's eMedia Investment for Openview and DStv.[1]
| eBella | |
| Picture Format: | (576i SDTV), (1080i HDTV) |
| Network: | e.tv |
| Owner: | eMedia Holdings |
| Country: |  South Africa |
| Language: | English |
| Sister Channels: | e.tv eToonz eMovies eExtra eMovies Extra eReality eNCA News and Sport |
| Availability Note: | (at the time of closure) |
After eMedia Investments and Platco Digital successfully launched its OpenView platform, they decided to expand their family of channels.[2] With eExtra in particular being popular in airing telenovelas such as Santa Diabla, e.tv decided to bulk in on international dramas and series.
The launch was also because of a new local content channel on DStv called Moja Love, launched on 14 February 2015. The channel was centered to love and relationship seekers, to which e.tv created eBella to be a female-skewed channel.
eBella was terminated at the end of March 2019 due to low viewership. All content was moved to eExtra.[3]
eBella shows a number of local and international series, movies, dramas, and telenovelas.