| e-junior HD | |
| Picture Format: | 576i (SDTV) 1080i (HDTV) |
| Country: | United Arab Emirates |
| Language: | Arabic English French |
| Area: | Arab world |
| Headquarters: | Dubai, UAE |
e-junior is the first UAE children TV channel created by e-Vision which is part of Etisalat, the largest telecom operator in the Middle East. "e-junior" was launched in the year 2001, it targets kids up to 14 years old. the channel content is a mix of educational, fun, adventurous and fantasy programmes.[1]
"e-junior" is available on eLifeTV the IPTV service from Etisalat in the UAE, and eLife channel number 333.
e-junior was launched on 15 January 2001 at 12:00 pm. The channel's launch coinciding with Humaid Rashid Sahoo cutting a cake during a children's carnival at the Magic Planet Golf Course at Deira City Centre.[2]
On 15 January 2009, e-junior got a new logo and branding to coincide with its 8th anniversary. It now has four mascots: Red, Blue, Orange, and Green each representing programming content type throughout the day. Red is for movies, Blue is for preschool shows, Orange is for live-action shows and Green is for animation shows.