Double decker taco explained

The Double Decker Taco is an offering of Taco Bell restaurants. It is a regular hard-shell taco wrapped in a flour tortilla filled with refried beans.

History

The Double Decker Taco was introduced as a limited-run promotional item in 1995, and was advertised in a series of commercials produced by Spike Lee featuring NBA basketball stars Shaquille O'Neal and Hakeem Olajuwon,[1] [2] before becoming a permanent menu item. The Double Decker Taco joined the regular menu items in June 2006. A cheesy version, which featured nacho cheese sauce in addition to the refried beans in between the tortilla and the taco shell, was briefly introduced in 2011.[3]

On September 12, 2019, Taco Bell removed the Double Decker Taco from their menu.[4]

On December 5, 2023, responding to years of requests from die-hard fans, Taco Bell brought the Double Decker back for a limited time.[5]

References

  1. News: Johnson . Greg . Basketball Stars Team Up for Taco Bell Ad Campaign : Marketing: Shaquille O'Neal and Hakeem Olajuwon go one-on-one in television commercials that follow up provocative teasers in several papers. . 29 August 2019 . Los Angeles Times . 7 July 1995.
  2. News: Schellin . Courtney . Flashback to Shaq and Hakeem Olajuwon's 1995 Taco Bell ad . 29 August 2019 . ESPN.com . 12 September 2016 . en.
  3. Web site: Trinidad . Erik . Fast Food Review: Taco Bell's Cheesy Double Decker Taco . HuffPost . 29 August 2019 . en . 3 May 2011.
  4. News: Menyes . Carolyn . Taco Bell is dropping 9 fan-favorite items from its menu . 29 August 2019 . The Daily Meal . msn.com . 29 August 2019.
  5. News: Taco BellĀ® Doubles Holiday Cheer With Surprise Return Of Double Decker Taco . 9 December 2023 . Taco Bell . 5 December 2023.