Destination marketing organization explained

A destination marketing organization (DMO) is an organisation which promotes a location as an attractive travel destination. DMOs are known as tourist boards, tourism authorities or "Convention and Visitors Bureaus".^[1] They primarily exist to provide information to leisure travellers. Additionally, where a suitable infrastructure exists, they encourage event organisers to choose their location for meetings, incentives, conferences, and exhibitions, collectively abbreviated as MICE.^{[1] [2]} DMOs are generally tied to the local government infrastructure, often with supporting funds being generated by specific taxes, such as hotel taxes, membership fees, and sometimes government subsidies.^[1] However, in many cases, the observed decline in tourism following cutbacks to public-sector expenditures has motivated the tourism industry to create a private sector coalition in order to provide the functions of a DMO.^{[3] [4]}

Notes and References

1. Web site: Friedl. Lois. 26 June 2019. For adventures, these are top types of adventure travel. https://web.archive.org/web/20220123211716/https://www.tripsavvy.com/types-of-adventure-travel-34304. 23 January 2022. 2022-02-14. TripSavvy. en.
2. Beck. Jeffrey A.. 10 July 2009. Managing destination marketing organizations, by R. C. Ford & W. C. Peeper. Journal of Hospitality Marketing & Management. 18. 6. 635–638. 10.1080/19368620903025063. 9780615163284. 168111543 . 1936-8623. 191909567.
3. Web site: Destination funding models: Can DMOs seek financial stability from their governments? . Destination Think . Destination Think! Professional Services Inc . 31 May 2020 . 4 October 2016.
4. Web site: 4 October 2016. Destination funding models: Can DMOs seek financial stability from their governments?. https://web.archive.org/web/20220214054548/https://destinationthink.com/blog/destination-funding-models-dmos-financial-stability-governments/. 14 February 2022. 14 February 2022. Destination Think. en-US.