Alternative culture is a type of culture that exists outside or on the fringes of mainstream or popular culture, usually under the domain of one or more subcultures. These subcultures may have little or nothing in common besides their relative obscurity, but cultural studies uses this common basis of obscurity to classify them as alternative cultures, or, taken as a whole, the alternative culture. Compare with the more politically charged term, counterculture.
In London, Camden Town was known for its alternative culture.
Why the Culture Can't be Jammed, Heath, Joseph & Potter, Andrew, Harper Perennial, 2004,