Cronut Explained

The Cronut (a portmanteau of croissant and doughnut) is a pastry created and trademarked in 2013 by the French pastry chef Dominique Ansel.[1] [2] It resembles a doughnut and is made from croissant-like dough filled with flavored cream and fried in grapeseed oil.

Origin

In 2013, the French bakery owner Dominique Ansel created the pastry out of dough similar to that of a croissant (a pastry that he had been more familiar with) with flavored cream inside.[3] [4] It took Ansel two months to perfect the recipe.[5]

Ansel introduced the Cronut on May 10, 2013, at Dominique Ansel Bakery in New York's SoHo neighborhood. That night, a blogger from Grub Street, the online restaurant blog from New York magazine, reported on the new pastry. The post resulted in much interest and online circulation, and by the third day, a line of over 100 people had formed outside the shop to buy it.

Within nine days of introducing the pastry, Ansel filed for a trademark for the name "Cronut" at the United States Patent and Trademark Office,[6] which was approved.[7] [8]

Similar products

After the release of the Cronut, similar products have sprung up throughout the world including some with different names such as the Kelownut,[9] Doughssant,[10] Crullant,[11] zonut,[12] and others.[13] [14] [15]

Dominique Ansel released an at-home Cronut recipe in his cookbook, Dominique Ansel: The Secret Recipes, in 2015, for bakers to attempt in their own homes. Like the original pastry made at Ansel's bakeries, the process takes three days.[16]

Reception

Writing for the Village Voice in May 2013, Tejal Rao proclaimed the Cronut Ansel's "masterpiece".[17] Time magazine named the Cronut one of the best inventions of 2013.[18]

See also

Notes and References

  1. Web site: Introducing the Cronut, a Doughnut-Croissant Hybrid That May Very Well Change Your Life . Grub Street New York . May 9, 2013 . Hugh . Merwin.
  2. Web site: Meet the Cronut: Croissant-Donut Hybrid Takes Pastry World by Storm . . 2013-05-20 . 2014-04-19.
  3. News: Eureka! From Gone Girl to the selfie stick – how one great idea can change your life . November 6, 2015 . The Guardian.
  4. Web site: Shunk . Laura . Cronut Wizard Dominique Ansel: 'I Want to Make the World of Pastry Exciting' . Blogs.villagevoice.com . 2013-12-04 . 2014-02-26 . dead . https://web.archive.org/web/20140213032322/http://blogs.villagevoice.com/forkintheroad/2013/12/dominique_ansel_interview.php . 2014-02-13.
  5. Web site: Salter . Katy . 2013-06-05 . The Cronut – the US pastry sensation that must cross the Atlantic . 2022-09-23 . . en.
  6. News: The Mysterious Persistence of the Cronut . Brendan . O'Connor . May 8, 2015 . The New York Times Magazine.
  7. Web site: Katie . Little . Cronut Mania Spawns Imitators and a Trademark Rush . . 2013-06-07 . 2014-04-19.
  8. Web site: . Official USPTO Notice of Acceptance Section 8: U.S. Trademark RN 4788108: CRONUT . 30 January 2014 . 9 May 2021 . https://web.archive.org/web/20210509101017/https://tsdr.uspto.gov/documentviewer?caseId=sn85936327&docId=ORC20140114004524#docIndex=0&page=1 . dead .
  9. Web site: The origin of the Kelownut and why they've been so hard to find lately . Kelowna News . 2019-08-03 . 2021-04-15 . Rob . Munro.
  10. Web site: The 'Cronut'... Er, That's the 'Doughssant'... Has Arrived In St. Louis . . 2013-07-08 . 2014-04-19 . https://web.archive.org/web/20131219035707/http://stlouis.cbslocal.com/2013/07/08/the-cronut-er-thats-the-doughsant-has-arrived-in-st-louis/ . 2013-12-19 . dead . Brett . Blume.
  11. News: Tenny . Tatusian. Cronut in LA: Semi Sweet Bakery to introduce the Crullant . . June 27, 2013. https://web.archive.org/web/20130705044632/http://www.latimes.com/features/food/dailydish/la-dd-semi-sweet-bakery-cronut-20130627,0,1018661.story. 2013-07-05.
  12. News: Good Food - From cronut to zonut, pastry fever comes to Sydney . . 2013-06-14 . 2014-04-19 . https://web.archive.org/web/20130828155819/http://www.smh.com.au/good-food/food-news/from-cronut-to-zonut-pastry-fever-comes-to-sydney-20130614-2o8hd.html . 2013-08-28 . dead . Inga . Ting.
  13. News: 'Cronut' craze has made it to Jacksonville . June 28, 2013 . .
  14. News: A homemade version of the Cronut . . March 30, 2015 . Kim . Ode.
  15. News: Where to get cronuts in London . 2013-08-23 . 2015-09-24 . Wilkes . McDermid.
  16. Book: Ansel, Dominique . https://app.ckbk.com/recipe/secr64191c11s001r005/the-at-home-cronut-pastry . The At-Home Cronut™ Pastry . Murdoch Books . 2020-01-16 . The Secret Recipes . 2014 . 978-1476764191.
  17. Web site: Tejal . Rao . Tejal Rao . The Cronut Is a Doughnut-Croissant Love Child . . 2013-05-10 . 2014-08-13 . dead . https://web.archive.org/web/20140814023207/http://blogs.villagevoice.com/forkintheroad/2013/05/croissant_doughnut.php . 2014-08-14.
  18. Carolyn . Griffin . The 25 Best Inventions of the Year 2013 . . November 13, 2013 . September 25, 2021 . live . https://web.archive.org/web/20131114140820/https://techland.time.com/2013/11/14/the-25-best-inventions-of-the-year-2013/slide/the-cronut/ . November 14, 2013.

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