Cringe pop explained

Cringe pop
Cultural Origins:Early 2010s, United States

Cringe pop is a broad "genre" of pop music, which is written intentionally to be cringeworthy.[1] It encompasses songs and music videos that are essentially awkward in nature. This awkwardness is intentionally produced for the purpose of gaining attention from people and going viral.[2]

The element of how cringeworthy the music is determines the virality of the song.

History

Cringe pop has spread due to the advancement of technology, essentially allowing anyone with a laptop to be able to produce a song and a music video.[3] The rise of social media and streaming sites, especially YouTube have provided a platform for cringe-pop writers to publish their work and these platforms are fundamental for their existence.[4]

While the origins of cringe pop are unknown, an Indian magazine credited Rebecca Black's song "Friday" as giving birth to the genre.[5] [6] [7] The song, which was released in 2011, has over 149.6 million views and 3.8 million dislikes on YouTube as of January 2021.[8]

Black was soon followed by Taher Shah, a Pakistani singer. His music video "Angel" went viral. His first music video, "Eye to Eye", was released in 2013, and "Angel" was released in 2016.[9]

Examples

Jacintha Morris, an Indian civil servant, released "Is Suzainn the Sinner" in 2016, which was labelled a cringe pop song.[10] Morris herself denied that the song was intended to be cringe pop.[11]

Other examples include "Aunty Ki Ghanti" by Indian rapper Omprakash Mishra released in 2015[12] and "PPAP (Pen-Pineapple-Apple-Pen)" by Japanese comedian Pikotaro, and the "Pokémon Go Song" by Czech child singer Misha/Mishovy Silenosti, both released in 2016.[13]

Tony Kakkar, an Indian singer and composer, is often called out for cringe-worthy lyrics.[14] [15]

Reception

Such songs are described as being "so bad, that you can't stop watching them".[16] [17] [18]

See also

Notes and References

  1. Book: Perera . Sasanka . Pathak . Dev Nath . Humour and the Performance of Power in South Asia: Anxiety, Laughter and Politics in Unstable Times . 25 January 2022 . Taylor & Francis . 978-1-000-53540-2 . 147 . en.
  2. Book: Perera . Sasanka . Humour and the Performance of Power in South Asia: Anxiety, Laughter and Politics in Unstable Times . Pathak . Dev Nath . 2022-01-25 . Taylor & Francis . 978-1-000-53540-2 . 151 . en.
  3. Web site: Taher Shah & the Rise of Cringe-Pop. Arré. December 17, 2016. April 11, 2016.
  4. Hirmer . Monika . Taking Cringe Pop Seriously . Economic & Political Weekly . 1 January 2018 .
  5. Dutta . Ankuran . 2019-01-01 . Why Cringe pops are popular in social media? A closer look on an Indian Cringe Artist and virality of his cringe creativity . South Asian Journal of Communication Studies . 46.
  6. Martell . James . Archephonai: The Dangers of Music . 2021 . 10.26021/12234 . en . 2463-333X.
  7. Web site: Cringe Pop: The Genre That Has Taken The Internet By Storm. Cosmopolitan. Pratik. Aswal. 13 September 2017. 3 June 2022.
  8. Web site: Rebecca Black - Friday. YouTube.
  9. News: Nauman. Qasim. See the 'Cringe-Pop' Music Video from Pakistan Taking the Internet by Storm. The Wall Street Journal. April 13, 2016 . December 17, 2016.
  10. Web site: 'Cringe pop' creator defies her critics. BBC News. December 17, 2016. June 18, 2016.
  11. Web site: It was my dream project: Jacintha Morris. Deccan Chronicle. December 17, 2016. June 11, 2016.
  12. Web site: The psychology of cringe-pop fans: Why people like Omprakash Mishra's Aunty ki Ghanti. Hindustan Times. September 25, 2017 .
  13. Web site: Pen Pineapple Apple Pen: This cringe pop wonder from Japan has taken internet by storm - Firstpost. Firstpost. December 17, 2016. September 28, 2016.
  14. Web site: Jain . Vaishali . 2022-07-21 . Jhalak Dikhla Jaa 10: Ali Asgar, Tony Kakkar & Sumeet Vyas likely to participate Deets Inside . 2022-10-08 . www.indiatvnews.com . en.
  15. Web site: February 12, 2020. Neha Kakkar's Goa Beach, Adnan Sami's Tu Yaad Aya and Asim Riaz anthem: Top Hindi tracks of February 11. July 3, 2021. The Indian Express. en.
  16. Ramakrishnan, D. & Sharma, R. . Music Preference in Life Situations A Comparative Study of Trending Music . International Journal of Humanities, Arts and Social Sciences . 15 December 2018 . 4 . 6 . 10.20469/ijhss.4.10005-6. 231591296 .
  17. Dutta . Ankuran . Why Cringe pops are popular in social media? A closer look on an Indian Cringe Artist and virality of his cringe creativity . South Asian Journal of Communication Studies . 1 January 2019 .
  18. News: Nath. Parshathy J.. Cringe benefits. The Hindu. April 29, 2016 . December 17, 2016.

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