Counterstimulation is a treatment for pain based on distraction.
A basic example is the practice of rubbing a fresh bruise, so that attention is paid to the sense of touch and pressure, rather than to the pain of the injury.[1] Liniment and "medicated" products containing menthol work in the same way, producing sensations such as heat or cold or strong odors.
Counterstimulation can also be applied to a remote part of the body.
Pain control can also be achieved by the use of electronic media, such as television or virtual reality.