In retail economics and geography, comparison goods are products which are usually higher value[1] and purchased infrequently, such as vehicles, household goods or clothing.[2] Consumers tend to compare products before purchasing them to maximise value and quality. They are contrasted with consumer goods or convenience goods such as food, which are low-cost and purchased more frequently.
Shops offering comparison goods are often clustered in central business districts or in out-of-town retail centres, where retailers can compete over their offers.