Second screen explained

A second screen involves the use of a computing device to provide a different viewing experience for content on another device.

The term commonly refers to the use of such devices to provide interactive features, like posts on social media platforms that take input from the audience during a broadcast, such as a television program. This type of technology is designed to keep the audience engaged with whatever they are watching[1] and has been found to support social television and generate an online conversation around specific content.[2] [3] It is a type of screen casting technology that allows a smartphone or tablet to display its contents on another screen. A second screen can also refer to having multiple monitors connected to a computer.

Analysis

Several studies[4] [5] show a tendency to use another device while watching television such as a tablet or smartphone. Other studies distinguish a higher percentage of comments or posts on social networks about the content that is being watched (Nielsen ratings).[6] [7] [8]

Besides keeping the audience engaged (via polling, chatting, providing additional information about content and participants, etc.) and generating revenue via advertising, a second screen can be used as a metering solution to get information about the audience. Being more far-reaching and inexpensive, a second screen may replace people meters in the future.[9]

One trend hampering the growth of second screens is that many shows are creating their own applications for them. It is considered impractical to expect users to download multiple applications and switch between them for each channel or show.[10]

Conference and business meeting organizers may also incorporate second screens to deepen audience engagement.[11] According to "2014 Trend Tracker",[12] the second screen phenomenon is a significant and growing trend. "Attendees are so glued to their devices, even while watching a live presentation (or at home, on television) that marketers are supplying them with a simultaneous engagement tool they can access on that device," says Robin Stanley, VP-design and creative at GES.[13] "Software tools allow conference session presenters to share slides and presentations in real-time, so attendees can follow on with their device in hand." Second screen technology at conferences can be an integral part of the event experience by allowing conference attendees to engage with the speaker and other participants.

Applications

Many applications designed for the second screen give another form of interactivity to the user and another way to sell advertising content.[14] Second screening may also involve applications not formally connected to the primary entertainment.[15] Some examples include:

Sports broadcasting

Sports broadcasters, to stem the flight of the audience away from watching the main screen (the television) to the second screen, are offering alternative content to the main program, such as unseen moments, alternative information, soundtracks, and characters. Proposed new technologies allow the viewer to see different camera angles while watching the game.[29] [30]

TV2 (Denmark), Denmark's largest commercial TV channel, synchronized its Second Screen service with the live broadcast of the Giro d'Italia cycling race from May 5 to May 27, 2012. Viewers on all internet devices could get rider stats, biographies, news, stage reviews, city information, weather updates, and more. Viewers scanned a QR code on the TV broadcast to get connected or typed in a short URL.[31]

In the US, HDNet Fights utilizes a second screen service that synchronizes with live MMA broadcasts. Viewers on smartphones and tablets can get stats, vote on fights and rounds, chat, win prizes, and see how fellow second screen users voted on fight outcomes.[32]

Other television

Slate described popular procedural dramas like Suits as examples of "'second-screen content'—shows that don't require viewers to hit rewind if they idly drift off while scrolling their phones".[33] John Landgraf of FX Networks bragged that, by contrast, Shogun was "not a two-screen show".[34]

Examples

Primary ScreenSecond Screen
Ares Interactive MediaiOS, Android, Windows, Mac, Linux
DreamcastVMU
Select Dish Network ReceiversiOS and Android devices using Dish Anywhere Mobile App
Select Disney Blu-ray discs and DVDsiPad and devices running Adobe Flash using Disney Second Screen
GameCubeGame Boy Advance using Nintendo GameCube – Game Boy Advance link cable
PlayStation 3PlayStation Portable and PlayStation Vita using Remote Play
PlayStation Vita using Remote Play; iOS and Android devices using the PlayStation App[35]
WiiNintendo DS
Wii UWii U GamePad and Nintendo 3DS
Xbox 360Windows 8, Windows Phone, iOS, and Android devices using Xbox SmartGlass
Windows 8, Windows Phone, iOS, and Android devices using Xbox SmartGlass[36] Windows 10 PCs using an Xbox App[37]

See also

Further reading

External links

Notes and References

  1. Web site: Encourage Participation With Second Screen Technology. educationalmeasures.com. 13 July 2017. 10 July 2017. https://web.archive.org/web/20170710113534/http://blog.educationalmeasures.com/how-to-encourage-participation-with-second-screen-technology. dead.
  2. Mukherjee, P., and Jansen, B. J. (2015) Correlation of Brand Mentions in Social Media and Web Searching Before and After Real-Life Events: Phase Analysis of Social Media and Search Data for Super Bowl 2015 Commercials. International Workshop on Event Analytics Using Social Media Data, IEEE International Conference on Data Mining (ICDM2015) Atlantic City, New Jersey. 14–17 Nov
  3. Web site: Tata Consultancy Services | Technology, Digital Solutions, Consulting . 2015-10-28 . dead . https://web.archive.org/web/20150907230401/http://www.tcs.com/Insights/Pages/Revolutionize_Television_Experience_Second_Screen.aspx . 2015-09-07 .
  4. Mukherjee, P., Wong, J.S., and Jansen, B. J. (2014) Patterns of Social Media Conversations Using Second Screens. The Sixth ASE International Conference on Social Computing (SocialCom 2014). Stanford, CA. 27–31 May
  5. Giglietto, F. and Selva, D. (2013) Second Screen and Participation: A ContentAnalysis of a Full Season Dataset of Tweets, Social Science Research Network, p. 1-24.
  6. Web site: Newswire – In the U.S., Tablets are TV Buddies while eReaders Make Great Bedfellows – Nielsen. nielsen.com. 2 October 2015.
  7. Web site: Living With Digital: Consumer Insights into Entertainment Consumption. December 9, 2011. dead. https://web.archive.org/web/20111125080059/http://www.futuresource-consulting.com/living_with_digital.pdf. November 25, 2011.
  8. Web site: What Do TV-Social Media Multitaskers Talk About?. emarketer.com. 2 October 2015. 23 September 2015. https://web.archive.org/web/20150923235931/http://www.emarketer.com/Article.aspx?R=1008301. dead.
  9. Web site: Nielsen Families Become 'Framilies,' Ratings Giant Begins Registering Mobile Devices in TV Households.
  10. Web site: 5 Things Keeping Second Screen Apps from the Masses – Double Encore. 2013-04-16.
  11. Web site: White Papers. NiceMeeting. 2014-06-04. 2017-12-13. https://web.archive.org/web/20171213144039/http://www.nicemeeting.com/resources/whitepapers. dead.
  12. http://www.ges.com/docs/default-source/default-document-library/ges-2014-trend-tracker.pdf
  13. Web site: 2014 . 2014 Trend Tracker . May 5, 2023 . UFI.org.
  14. Web site: Double The Glow: Will Second Screen Apps Change the Way We Watch TV?. GOOD Magazine. 2 October 2015. 2011-08-14.
  15. News: Yahr . Emily . 2018-01-04 . Do you fall down a Wikipedia rabbit hole after each episode of 'The Crown'? You're not alone. . en-US . Washington Post . 2020-11-07 . 0190-8286.
  16. News: Twitterrevolución. Ediciones El País. EL PAÍS. 2 October 2015. 2011-03-13.
  17. Web site: Tweeting for TV Twitter Developers . 2011-12-09 . 2011-12-02 . https://web.archive.org/web/20111202024514/https://dev.twitter.com/media/tweeting-for-tv . dead .
  18. Web site: Maximizing TV Advertising ROI. secondscreen.com. 2 October 2015.
  19. Umami for iPad – Your TV Companion. Vimeo. 2 October 2015.
  20. Web site: The X Factor UK. App Store. 2 October 2015. Fremantlemedia Ltd. 19 August 2011.
  21. Web site: 2011 MTV Video Music Awards – Highlights, Winners, Performers and Photos from the 2011 MTV VMAs. https://web.archive.org/web/20110713111210/http://www.mtv.com/ontv/vma/2011/. dead. July 13, 2011. mtv.com. 2 October 2015.
  22. Web site: The Miso Sync Experiment. Dropbox. 2014-01-25. 2011-07-14. https://web.archive.org/web/20110714213512/http://dl.dropbox.com/u/2849649/The_Miso_Sync_Experiment.pdf. dead.
  23. http://news.cnet.com/8301-33692_3-57446945-305/e3-2012-year-of-the-second-screen-with-xbox-smart-glass-and-wii-u/ E3 2012: Year of the second screen with Xbox Smart Glass and Wii U
  24. https://techcrunch.com/2012/06/04/microsoft-introduces-second-screen-feature-xbox-smartglass/ Microsoft Introduces Second-Screen Feature, Xbox SmartGlass
  25. Web site: Sony announces PlayStation app for iOS and Android, will expand games to the second screen. Sean Buckley. AOL. Engadget. 21 February 2013 . 2 October 2015.
  26. Web site: Sony Announces PlayStation 4, Second-Screen Experience PlayStation App for iOS. macrumors.com. 20 February 2013 . 2 October 2015.
  27. Web site: Xbox SmartGlass official as second-screen feature. SlashGear. 2 October 2015. 2012-06-04.
  28. Web site: Using Chat Transcription. 2021-10-04.
  29. Web site: Alternative angles in Sports broadcast. https://web.archive.org/web/20120404031954/http://broadcastengineering.com/products/evs-c-cast-second-screen-smartphone-servers-09142011/. dead. April 4, 2012.
  30. Web site: Second screen is future of interactive coverage. TVBEurope. 2 October 2015. 3 October 2015. https://web.archive.org/web/20151003213954/http://www.tvbeurope.com/second-screen-is-future-of-interactive-coverage/. dead.
  31. Web site: Giro 2.0 – second screen experiences. eventbasedinnovation.org. 2 October 2015. 4 October 2015. https://web.archive.org/web/20151004001342/http://eventbasedinnovation.org/giro-project-description/. dead.
  32. Web site: Mobovivo Launches Social TV Platform to Utilize Second Screen. techvibes.com. 2 October 2015.
  33. Web site: Adams . Sam . 2024-01-30 . Why Suits Was the Most Streamed Show of 2023 . 2024-06-08 . Slate . en-US.
  34. Rich . Katie . 2024-05-20 . ‘Shogun’ Starts Some Drama . Los Angeles . en.
  35. Web site: Buckley. Sean. Sony announces PlayStation app for iOS and Android, will expand games to the second screen. 21 February 2013 . Engadet. 5 May 2013.
  36. Web site: Lawler. Richard. Xbox One SmartGlass brings more control, content to companion devices. 21 May 2013 . Engadet. 28 May 2013.
  37. Web site: Windows 10 includes in-home game streaming from Xbox One. Orland. Kyle. Ars Technica. January 21, 2015. January 22, 2015.

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