Click-to-donate site explained

A click-to-donate site is a website where users can click a button to generate a donation for a charity without spending any of their own money. The money for the donation comes from advertisers whose banners are displayed each time a user clicks the button.[1] [2] While not directly contributing (though many sites offer additional ways of support), visitors are making a difference in the sense that, had they not visited, no donation would have been given.

In most cases, the donation generated by each user only amounts to a few cents, but the goal is to accumulate enough clicks to add up to a significant amount.

Many charities launched this style of program in the late 1990s. However, the constriction of online advertising spending around 2001 following the dot-com collapse caused many sites to be closed. Yet there are still many in operation, notably Freerice,[3] The Hunger Site, and Por Los Chicos.[4]

Flattr and CentUp (now defunct) used click-to-donate technology on many sites instead of being centralized on just one.[5]

See also

External links

Notes and References

  1. Web site: March 18, 2009 . Ask Andy: Click-to-donate sites . 2021-10-20 . WMC TV Action 5 News . Memphis, TN . en.
  2. Web site: Stonesifer . Patty . Stonesifer . Sandy . April 8, 2009 . Do "click to give" sites actually do good? . 2021-10-20 . Slate Magazine . en.
  3. http://www.freerice.com/totals.php/ "FreeRice: Totals." FreeRice. 2009. 4 May 2009
  4. News: They give food for each click . La NaciĆ³n . 11 May 2002 . 23 January 2020. (in Spanish)
  5. News: Pirate boss to make the web pay . BBC News . February 12, 2010 . May 2, 2010.