Brandt (brand) explained

Brandt
Currentowner:	Cevital
Country:	France
Tagline:	Bien aujourd'hui, bien demain.

Brandt is a French brandname producing various home equipment, created in 1924 by Edgar Brandt. His first company was the Société des Etablissements Edgar Brandt, established in 1902 as a locksmith and producer of decorative ironworks. During the World War, they expanded into arms manufacture. In 1956, at the time of their takeover of Hotchkiss, the company's turnover consisted of two parts arms and one third home appliances. Ihe company is currently owned by Cevital.

History of Brandt

Brandt was established in 1924. In 1956, Brandt expanded its operations by acquiring the vehicle and arms manufacturer Hotchkiss et Cie, leading to the creation of Hotchkiss-Brandt. A decade later, in 1966, Hotchkiss-Brandt merged with Thomson, now known as Thomson SA.

In 2000, Brandt merged with the French appliance company Moulinex. However, following Moulinex’s bankruptcy in September 2001, Groupe SEB took over its activities. In 2002, Brandt itself was acquired by Elco Holdings, an Israeli holding and appliance company.^[1] In 2005, Elco-Brandt was bought by the Spanish appliance manufacturer Fagor, and the brand became known as FagorBrandt.

In 2014, Brandt underwent another ownership change when it was acquired by the Algerian conglomerate Cevital.

Brands of the group

• Brandt
• Sauter
• De Dietrich
• Vedette

Manufacturing facilities

former :

• Lyon (France): Production of high-end washing machines^[2]
• Aizenay (France): Production of microwaves ovens^[3]
• La Roche sur Yon (France): Production of high-end washing machines, high-end tumble-dryers and dishwashers^[4]
• Verolanuova (Italy): Production of refrigerators^{[5] [6]}
• Nevers (France): Production of components (essentially engines)^[7]
• Lesquin (France): Production of refrigerators, freezers and wine cellars^[8]

External links

• Groupe Brandt - Brandt brand
• Brandt Homepage (fr)

Notes and References

1. Web site: 2011-07-10 . Business Profile . dead . https://web.archive.org/web/20110710175018/http://www.elco-holdings.com/Default.aspx?PageId=5 . 2011-07-10 . 2023-10-24 . ELCO . en.
2. Web site: Lyon : Pourquoi Cenntro Motors (ex Brandt) a été un fiasco industriel. www.20minutes.fr. fr. 2017-06-24.
3. Web site: La reconversion réussie des anciens sites vendéens. 2016-02-09. lesechos.fr. 2017-06-24.
4. News: Aux Ajoncs, S20 Industries relève la tête. Ouest-France.fr. 2017-06-24. fr-FR.
5. News: FagorBrandt veut vendre son site italien de Verolanuova - Electroménager. LeBlanc . Barbara . L'Usine Nouvelle . 2012-06-01 . 2017-06-24. fr-FR.
6. News: Verolanuova, di Brandt restano solo i capannoni Epilogo in tribunale. S.p.A.. Edizioni Brescia. Bresciaoggi.it. 2017-06-24. it-IT.
7. Web site: L'usine de Nevers va être cédée. 2004-04-02. lesechos.fr. 2017-06-24.
8. Web site: Brandt Industries va fermer son usine de Lesquin. 2004-07-07. lesechos.fr. 2017-06-24.