Beko Explained

Beko Elektronik
Type:Anonim Şirket
Industry:Major appliances
Small appliances
Electronics
Technology
Fate:Merged with its parent company
Foundation: in Istanbul, Turkey
Location:Istanbul, Turkey
Area Served:Worldwide
Revenue:€6.0 billion (2021)
Owner:Arçelik A.Ş.
Parent:Koç Holding

Beko (; stylized as beko) is a Turkish white goods and electronics brand of Arçelik A.Ş., which is controlled by the Koç Holding conglomerate.[1]

History

Beko Elektronik A.Ş. was founded by Vehbi Koç, the founder of Koç Holding (who also founded Arçelik A.Ş., the parent company of Beko, in 1955), and Leon Bejerano in Istanbul, Turkey, in 1954. The company's name is a combination of the first two letters of the founders' surnames.

In 2004, Beko Elektronik purchased the German electronics company Grundig and by January 2005, Beko and its rival, Turkish electronics and white goods brand Vestel, accounted for more than half of all TV sets manufactured in Europe.[2]

In April 2010, the electronics division of Beko renamed itself Grundig Elektronik A.Ş.[3]

At the Extraordinary General Shareholders Meeting of Arçelik A.Ş. on 29 June 2009, it was decided to merge Arçelik A.Ş. with the company's subsidiary, Grundig Elektronik A.Ş. (to be administered directly by Arçelik A.Ş. of Koç Holding) by taking over all of Grundig's assets and liabilities as a whole.[4]

The old logo of Beko was replaced by a new one in June 2014.[5]

Beko started selling its products in Egypt in 2014.[6]

In India, Beko formed a joint venture with Tata Group subsidiary Voltas in 2017 to produce home appliances like TVs, dishwashers, washing machines, under "Voltas Beko" brand.[7]

Products

Beko is a budget brand name in some countries and continues to be in use for a number of Arçelik A.Ş. products such as television sets,[8] refrigerators, washing machines and dishwashers, in several countries.[9]

Incidents

Some Beko products have posed a safety risk to consumers who have bought them. In 2016, Mishell Moloney was found dead due to a fault with a Beko drying machine that had caught fire.[10] Beko tried to claim that the fault that led to Moloney's death was a 'tragic and isolated incident.'[11] However, the DCS 85W drying machine which was used by Moloney was already responsible for some twenty fires in the UK. Beko quality control chief, Andrew Mullin, also revealed that the smaller models in the range, had already been recalled due to hundreds of safety incidents.[12]

Sponsorships

Beko has been the official sponsor of the Turkish, Italian and Lithuanian premier basketball leagues, as well as the 2014 FIBA Basketball World Cup in Spain.[13] Beko is a partner of the Spanish football club FC Barcelona[14] since 2014 and Turkish football club Beşiktaş JK[15] (having previously been their shirt sponsor from 1988 to 2004[16]) and Turkmen football club FC HTTU.[17] Furthermore, it had been one of the largest advertisers in the English Premier League since 2008,[18] and an official sponsor of the FA Cup.[19] Beko sponsored Millwall F.C. in the 2005–06 season.[20]

Between 2016 and 2020, Beko was the main sponsor of Netball New Zealand's National Netball League.[21] [22]

Beko is a premier sponsor of Volley Lube.[23]

External links

Notes and References

  1. Web site: Arçelik A.Ş.: Brands . 30 June 2012 . 23 October 2020 . https://web.archive.org/web/20201023075047/http://www.arcelikas.com/page/80/Brands . dead .
  2. News: Turkey switches on to TV market. 21 November 2011. CNN. 17 January 2005. Jim. Boulden.
  3. Web site: Koç Holding A.Ş. – Board of Directors' Report – Annual Report 2008. Koç Holding. 13 June 2012. 12 October 2016. https://web.archive.org/web/20161012071733/http://www.koc.com.tr/en-us/Investor_Relations/FinancialStatementsStatistics/AnnualReports/Documents/Board%20of%20Directors%27%20Report.pdf. dead.
  4. Web site: Annual Report 2009. Arçelik A.Ş.. 13 June 2012. 23 December 2018. https://web.archive.org/web/20181223120913/http://www.arcelikas.com/UserFiles/file/PDF/EN/2009.pdf. dead.
  5. http://www.fcbarcelona.com/club/detail/article/season/2013-2014/fc-barcelona-and-beko-sign-global-sponsorship-agreement FC Barcelona: "FC Barcelona and Beko sign global sponsorship agreement"
  6. Web site: U.S. And Global Refrigerated Air Dryers April 2019 U.S. And Global In-Depth Analysis by Key Players, Type and Applications Forecast to 2026 – Worldwide Market . dead . https://web.archive.org/web/20190506094719/https://worldwidemarketnow.com/38656-u-s-and-global-refrigerated-air-dryers-april-2019-u-s-and-global-in-depth-analysis-by-key-players-type-and-applications-forecast-to-2026/ . 6 May 2019 . 6 May 2019.
  7. News: Voltas to enter home appliances market, forms joint venture with Arcelik . 5 May 2024 . Mint . 24 May 2017 . en.
  8. Web site: Beko Türkiye: LED Televizyonlar . 30 June 2012 . https://web.archive.org/web/20120626004944/http://www.beko.com.tr/led-televizyonlar-led-tv.html . 26 June 2012 . dead .
  9. Web site: Beko Brands. beko.co.uk. 21 June 2012.
  10. News: Defective tumble dryer blamed for fatal fire in Birmingham. Press Association. 2016-08-08. The Guardian. 2019-07-21. en-GB. 0261-3077.
  11. News: Beko issues tumble dryers safety alert over fire risk concerns. correspondent. Rebecca Smithers Consumer affairs. 2017-05-30. The Guardian. 2019-07-21. en-GB. 0261-3077.
  12. News: Defective tumble dryer blamed for fatal fire in Birmingham. Press Association. 2016-08-08. The Guardian. 2019-07-21. en-GB. 0261-3077.
  13. https://www.fiba.basketball/basketballworldcup/2014/news/PR-N-4-FIBA-and-Beko-sign-global-partnership-leadin FIBA: "FIBA and Beko sign global partnership leading up to 2014 Basketball World Cup"
  14. Web site: FC Barcelona extends sponsorship agreement with Beko . FC Barcelona. en-US. 2018-02-15.
  15. http://www.fanatik.com.tr/2013/12/26/besiktas-beko-ile-imzaladi-348870 Fanatik: "Beşiktaş Beko ile imzaladı"
  16. Web site: Shifting the goalposts: how Beko used Reels to connect with Turkish football fans . 2023-12-13 . The Drum.
  17. http://www.zamantm.com/tm/newsDetail_getNewsById.action?newsId=57375 4 ýyldan soň 4-nji çempionlyk
  18. http://www.sportspromedia.com/news/beko_teams_up_with_the_football_league/ SportsPro: "Beko teams up with The Football League"
  19. Web site: Arçelik A.Ş.: "Beko becomes a sponsor to the oldest football cup in the world" . 14 September 2014 . 6 August 2020 . https://web.archive.org/web/20200806014846/http://www.arcelikas.com/page/747/Beko_Becomes_a_Sponsor_to_the_Oldest_Football_Cup_of_the_World . dead .
  20. Web site: S. Jake. ers. 2020-03-17. QUIZ: Can you name every Millwall front-of-shirt sponsor from the last 15 seasons?. 2021-07-14. Football League World. en-GB. 14 July 2021. https://web.archive.org/web/20210714125904/https://footballleagueworld.co.uk/snack-quiz/quiz-can-you-name-every-millwall-front-of-shirt-sponsor-from-the-last-15-seasons/. dead.
  21. Web site: Global brand Beko joins forces with new National Netball League. netballnz.co.nz. 24 February 2016. 2 May 2022. 23 February 2022. https://web.archive.org/web/20220223115636/https://www.netballnz.co.nz/news/detail/global-brand-beko-joins-forces-with-new-national-netball-league. dead.
  22. Web site: Turkish companies eye local sports sponsorships in distant countries. dailysabah.com. 25 November 2017. 2 May 2022.
  23. https://ganxoo.com/beko/ Beko

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