Barcade Explained

Barcade
Industry:Bar, restaurant, and classic arcade games
Foundation:October 1, 2004 in Brooklyn, NY

Barcade is a chain of arcade bars with locations in the northeastern United States, Los Angeles, and Detroit. First opened in Brooklyn on October 1, 2004, the venues feature a mix of classic video games and pinball and serve American craft beers.

History

The first Barcade opened in 2004[1] in a former metal shop at 388 Union Avenue in the Williamsburg section of Brooklyn, and features a combination of vintage arcade games and American craft beers.[2] The company is owned and operated by four long-time friends: brothers Kevin Beard and Scott Beard, Pete Langway and Paul Kermizian (director of American Beer).[3]

The combination of classic video games and craft beer proved successful, and the brand expanded into Jersey City, New Jersey,[4] and the Fishtown neighborhood of Philadelphia, Pennsylvania.[5] Barcade later opened two locations in Manhattan, including a location in St. Mark's Place.[6] Over the next two years, locations opened in New Haven, Connecticut[7] and Newark, New Jersey.[8] In the summer of 2017 plans were announced for two new locations that would expand the company to Detroit, Michigan[9] and Los Angeles, California.[10] The Los Angeles location opened in May 2019.[11] After a long delay due to the COVID-19 pandemic, the Detroit location opened in August 2021.[12] The location in Newark, New Jersey became the first in the company's history to close, when it shuttered in September, 2022.[13] The company opened a second Philadelphia location in Center City, Philadelphia in December 2023 in the ground floor of the ornate, Gothic-style Hale Building, designed by Willis G. Hale in 1887.[14]

Barcade registered its name as a federal trademark in 2007, and has successfully defended it in court,[15] [16] while also becoming well known for aggressively pursuing any infringements on the mark.[17]

Notable patrons

A number of world record holders for classic games frequent the Brooklyn Barcade location, including Hank Chien, who set the world record in Donkey Kong with a score of 1,061,700 in March 2010.[18] George Leutz set the world record on Q*bert in February 2013 with a score of 37,163,080 after spending years practicing on the machine in Brooklyn's Barcade.[19] Joshua Lombay set the world record for the 1984 Midway game Timber in June 2013 with a score of 9,767,550 after having discovered the game and playing for the first time at Barcade in Brooklyn.[20]

In June 2021, the Barcade location on St. Mark's Place in Manhattan was the site of a rare public date between Rhianna and ASAP Rocky.[21] The bar received some unwanted attention for checking the couple's IDs before eventually allowing them entry.[22]

External links

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Notes and References

  1. Web site: Drink and Revive: The rise of Barcade. Simon Parkin. Polygon. February 12, 2016.
  2. Web site: Dining Briefs.
  3. Web site: Best Bars in America 2008. Esquire. February 12, 2016.
  4. Web site: For Arcades, Survival Hinges on Alcohol. WSJ. February 12, 2016.
  5. Web site: Building a Retro Nightlife Empire [Video] - Inc.com]. Inc.com. February 12, 2016.
  6. Web site: Nostalgic video game bar adding two more locations. Owen S. Good. Polygon. February 12, 2016.
  7. Web site: Barcade Brings Retro Arcade Games, Craft Beer To New Haven.
  8. Web site: Barcade Planning to Open in Newark.
  9. Web site: ‘Up North’-Themed Restaurant and Barcade Drop Anchor on Selden Street.
  10. Web site: Barcade Is Opening in L.A., and Our Joystick Thumbs Are Trembling.
  11. Web site: 'Barcade Opens in L.A.. Replay Magazine. May 6, 2019.
  12. Web site: A Look Inside the New Barcade Detroit, Open Now in Midtown. The Detroit News. August 23, 2021.
  13. Web site: Barcade Newark Closes After 5 Years. Patch. September 13, 2022.
  14. Web site: Barcade to open second Philly location in Center City. Philly Voice. December 26, 2023.
  15. Web site: Barcade Solicits New Name After Cease and Desist. Washington City Paper. February 12, 2016.
  16. Web site: Tennent's Rebrands Campaign After US Firm Claims Trademark Infringement. PR Week.
  17. Web site: https://www.eater.com/2019/3/14/18262368/barcade-arcade-bars-lawsuits-trademark-infringement. }
  18. Web site: N.Y. surgeon sets world record at Donkey Kong - ESPN. ESPN.com. February 12, 2016.
  19. http://www.grantland.com/story/_/id/9053237/q*bert-video-game-marathoning-trend-aftermath-king-kong "The Kings of Q*bert"
  20. http://www.twingalaxies.com/article/2394/joshua-lombay-timber-world-record-falls/ "Joshua Lombay: Timber World Record Falls"
  21. https://www.elle.com/culture/celebrities/a36827230/rihanna-asap-rocky-nyc-barcade-kissing-photos/ "Rihanna Wore a Pink Thigh-High Leg Slit Dress for a Kissing-Filled Date Night With A$AP Rocky"
  22. https://www.harpersbazaar.com/celebrity/latest/a36830786/rihanna-asap-rocky-denied-entry-into-nyc-bar/ "Imagine Denying Rihanna Entry Anywhere"