Avocado toast explained

Avocado toast is a form of open sandwich, consisting of toast and mashed avocado, and any of a variety of spices and flavorful ingredients. The most popular include salt and black pepper, lemon juice or other citrus flavors, olive oil, hummus, vinegar, red pepper, feta, duqqa and tomato.

Avocado toast became a food trend of the 2010s, however has appeared on café menus since at least the 1990s. There have been several debates about where the dish first appeared on menus. Following avocado toast's elevation to trend status, the act of ordering avocado toast at a café was criticized as a symbol of frivolous spending.[1]

Origins

Avocados are grown around the world in tropical climates, historically in Mesoamerica and Northern South America. The trees and fruit have been cultivated by pre-Columbian civilizations from South Central Mexico for nearly 9,000 years.[2] [3]

Sliced or mashed avocado has been eaten on some sort of bread, flatbread, or tortilla (often heated or toasted) for centuries, before any documented or written history. In Chile, avocado on marraqueta or "pan con palta" or "tostadas con palta" is a common traditional breakfast and has been eaten since at least 1926, as the recipe is written in the book "Manual de Cocina" by Lucia Larrain Bulnes.

The consumption of avocados on bread or toast has been reported in various sources from the late 19th century onward however, there has been debate over when the dish first appeared on menus. In the San Francisco Bay Area, people have been eating avocado toast since at least 1885.[4] [5] In 1915, the California Avocado Association described serving small squares of avocado toast as an appetizer.[6] In an article published in The New Yorker on 1 May 1937, titled "Avocado, or the Future of Eating", the writer eats "avocado sandwich on whole wheat and a lime rickey."[7] In 1962, an article in The New York Times showcased a "special" way to serve avocado as the filling of a toasted sandwich. According to The Washington Post, chef Bill Granger may have been the first person to put avocado toast on a modern café menu in 1993 in Sydney,[8] although the dish is documented in Brisbane, Australia, as early as 1929.[9] In 1999, food writer Nigel Slater published a recipe for an avocado "bruschetta" in The Guardian. The journalist and editor Lauren Oyler credited Cafe Gitane with bringing the dish to the United States in its "Instagrammable" form, as it grew as a food trend.

Variations

Variations include avocado on sweet potato toast,[10] avocado and Vegemite toast,[11] French toast with avocado and Parmesan,[12] avocado toast fingers with soft-boiled eggs,[13] avocado and baked beans on toast,[14] and avocado and feta smash on toasted rye.[15] Another common variation is toast with smashed avocados, soft-boiled egg, and other toppings, often including hot sauce.[16]

Modern day

Celebrities such as Gwyneth Paltrow have been credited with the popularization of avocado toast through her recipe book, It's All Good. The dish was popularized on social media, with many food bloggers recreating the dish. Bon Appétit magazine published a recipe for "Your New Avocado Toast" in its January 2015, and by 2016, the dish was being depicted on T-shirts, with the Washington Post calling it "more than just a meal – it's a meme".

Jayne Orenstein of The Washington Post reports, "avocado toast has come to define what makes food trends this decade: It's healthy and yet ever-so-slightly indulgent. It can be made vegan and gluten-free."

Economy

See also: Middle-class squeeze.

Some writers argue that the dish's popularity overlaps with the clean living movement.[17]

In Australia in late 2016, consumption of avocado smashed on toast became a target of criticism, after columnist Bernard Salt in The Australian wrote an article about how "young people order smashed avocado with crumbled feta on five-grain toasted bread at $22 a pop and more", arguing that they should be saving to buy a house instead.[18] (Salt later said that his piece was intended to humorously satirise the conservative attitudes of baby boomers.[19]) The article made headlines internationally[20] and became a stereotype of the millennial generation.[21]

Millennials countered that they felt "a sense of futility" in saving for a house with the high cost of housing in Australia,[22] and the Sydney Morning Herald calculated that a person saving $66 a week on brunch while property prices continued to rise year on year would only be able to afford a 10% house deposit in Hobart, with all other capital cities being unaffordable.[23] Furthermore, cafés were said to have become the primary space for millennials to catch up with their friends.[24]

In 2017, it was reported that the popularity of the dish had increased the price of avocados.[25] [26] In 2018, the consequent demand for avocados was said to have been place unprecedented pressure on the environment, leading some environmentally aware cafés to removed avocado toast from their menus.[27] [28] [29]

Tim Gurner, a 35-year-old Australian property developer, stated in May 2017 that millennials should not be buying smashed avocado and $4 lattes in their pursuit of home ownership.[30] [31] [32] [33] [34] In response to this, it was estimated that the savings of forgoing avocado on toast would be an estimated €500 annually, and that at this rate it would take over 500 years to save for a house in Ireland, at current market prices.[35] This use of avocado toast has been likened to David Bach's "Latte Factor".[36]

See also

Notes and References

  1. News: 2016-10-18 . How row over mashed avocado toast is dividing Australian generations . 2024-03-22 . BBC News . en-GB . 25 July 2023 . https://web.archive.org/web/20230725115059/https://www.bbc.com/news/world-australia-37693375 . live .
  2. Landon. Amanda J.. Domestication and Significance of Persea americana, the Avocado, in Mesoamerica. Nebraska Anthropologist. 2009. 47. 20 February 2019. 19 December 2019. https://web.archive.org/web/20191219145049/http://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1046&context=nebanthro. live.
  3. Book: Schaffer, B. The avocado: botany, production and uses. CABI. 2013. 978-1-84593-701-0. Wallingford, Oxfordshire, UK.
  4. Web site: 5 November 1885. General Notes. live. 22 July 2017. Daily Alta California. California Digital Newspaper Collection. University of California. https://web.archive.org/web/20170811143351/https://cdnc.ucr.edu/cgi-bin/cdnc?a=d&d=DAC18851105.2.30.7&dliv=none&e=-----1935--en--20--1-byDA-txt-txIN-avocado-------1 . 2017-08-11 .
  5. News: Pereira. Alyssa. 21 July 2017. San Franciscans have been making avocado toast for more than 130 years. SFGate. 22 July 2017. 24 November 2020. https://web.archive.org/web/20201124220751/https://www.sfgate.com/food/article/1927-San-Francisco-Chronicle-Avocado-Toast-Recipe-11306098.php. live.
  6. Web site: California Avocado Association. 1915. Annual Report. live. 15 March 2021. Avocado Source. https://web.archive.org/web/20040910020000/http://www.avocadosource.com:80/CAS_Yearbooks/CAS_01_1915/CAS_1915_PG_91-93.pdf . 2004-09-10 .
  7. Web site: Oyler. Lauren. My Fruitful Search for the Origins of Avocado Toast. Broadly. Vice. 1 March 2017. 6 June 2020. https://web.archive.org/web/20200606164417/https://www.vice.com/en_us/article/59mz55/my-fruitful-search-for-the-origins-of-avocado-toast. live.
  8. News: Orenstein. Jayne. How the Internet became ridiculously obsessed with avocado toast. live. 1 March 2017. The Washington Post. https://web.archive.org/web/20160507131230/https://www.washingtonpost.com/news/wonk/wp/2016/05/06/how-the-internet-became-ridiculously-obsessed-with-avocado-toast/ . 2016-05-07 .
  9. Web site: O'Connell. Jan. 1929 Avocado on toast first mentioned. live. 15 March 2021. Australian food history timeline. 17 September 1920 . https://web.archive.org/web/20190421085237/https://australianfoodtimeline.com.au/avocado-on-toast/ . 2019-04-21 .
  10. Web site: Avocado Bruschetta on Sweet Potato Toast . dead . https://web.archive.org/web/20190213010111/http://australianavocados.com.au/recipes/avocado-bruschetta-sweet-potato-toast . 13 February 2019 . 23 April 2017 . Australian Avocados . Hort Innovation.
  11. Web site: Avocado and Vegemite Toast . live . https://web.archive.org/web/20170225074713/http://australianavocados.com.au/recipes/avocado-and-vegemite-toast . 2017-02-25 . 15 March 2021 . Australian Avocados . Hort Innovation.
  12. Web site: French Toast with Avocado & Shaved Parmesan . live . https://web.archive.org/web/20170423154822/http://australianavocados.com.au/recipes/french-toast-avocado-shaved-parmesan . 2017-04-23 . 15 March 2021 . Australian Avocados . Hort Innovation.
  13. Web site: Avocado Toast Finger with Soft-Boiled Eggs . dead . https://web.archive.org/web/20190213005755/http://australianavocados.com.au/recipes/avocado-toast-finger-soft-boiled-eggs . 13 February 2019 . 24 April 2017 . Australian Avocados . Hort Innovation.
  14. Web site: Avocado and Baked Beans on Toast . dead . https://web.archive.org/web/20190213064149/http://australianavocados.com.au/recipes/avocado-and-baked-beans-toast . 13 February 2019 . 23 April 2017 . Australian Avocados . Hort Innovation.
  15. Web site: Avocado and Feta Smash on Toasted Rye . live . https://web.archive.org/web/20170421111353/http://australianavocados.com.au:80/recipes/avocado-and-feta-smash-toasted-rye . 2017-04-21 . 15 March 2021 . Australian Avocados . Hort Innovation.
  16. Web site: Krista . 15 May 2017 . Smashed Avocado Toast with Soft Boiled Egg . live . https://web.archive.org/web/20170519205230/http://www.joyfulhealthyeats.com:80/avocado-toast-with-soft-boiled-egg/ . 2017-05-19 . 15 March 2021 . Joyful Healthy Eats.
  17. Goldfield . Hannah . The Trend is Toast . live . https://web.archive.org/web/20140722084649/http://www.newyorker.com/culture/culture-desk/the-trend-is-toast . 2014-07-22 . 1 March 2017 . . Conde Nast.
  18. News: Salt. Bernard. Evils of the hipster cafe. 27 March 2017. The Australian. 16 October 2016.
  19. News: Salt . Bernard . Tweet all you like, but avo look at what was written . 14 September 2023 . The Australian . 21 October 2016 . 27 February 2022 . https://web.archive.org/web/20220227235154/https://www.theaustralian.com.au/business/opinion/bernard-salt-demographer/if-im-giving-you-the-pits-take-it-with-a-grain-of-salt/news-story/abec27c111e2920d3878633854497cd6 . live .
  20. News: Schwarz . Kirrily . Avocado toast mortgages have gone global . 14 March 2024 . news.com.au . 23 May 2017 . 17 October 2021 . https://web.archive.org/web/20211017055422/https://www.news.com.au/finance/money/costs/avocado-toast-mortgages-have-gone-global/news-story/0e691bfafc89e2d1511a7cbdfd074e9c . live .
  21. News: Standage . Tom . Does It Make Sense to Categorize People by Generation? . 14 March 2024 . The New York Times . 8 December 2021 . 14 March 2024 . https://web.archive.org/web/20240314091244/https://www.nytimes.com/2021/12/08/books/review/the-generation-myth-bobby-duffy.html . live .
  22. News: Taylor. David. Millennials hit back at housing claims in 'smashed avocado' debate. 27 March 2017. ABC News. 17 October 2016. en-AU. 17 July 2020. https://web.archive.org/web/20200717105657/https://www.abc.net.au/news/2016-10-17/millennials-weigh-in-on-property-ownership-debate/7940170. live.
  23. News: Fitzsimmons. Caitlin. Avocado economics for first-home buyers. 27 March 2017. The Sydney Morning Herald. 23 October 2016. 12 April 2021. https://web.archive.org/web/20210412043652/https://www.smh.com.au/money/saving/avocado-economics-for-firsthome-buyers-20161021-gs7ti7.html. live.
  24. News: Connellan. Nick. 17 October 2016. The Smashed Avocado Generation. en. Broadsheet. 20 May 2017. 5 December 2020. https://web.archive.org/web/20201205021025/https://www.broadsheet.com.au/sydney/food-and-drink/article/smashed-avocado-generation. live.
  25. News: Verhage . Julie . 8 May 2017 . From unicorns to avocado toast, hipster fads jack up food prices . 20 May 2017 . . 12 November 2020 . https://web.archive.org/web/20201112015924/https://www.chron.com/life/food/article/From-unicorns-to-avocado-toast-hipster-fads-jack-11130208.php . live .
  26. Web site: Brown . Genevieve Shaw . 8 September 2014 . Why Avocado Toast Is the Hottest New Breakfast Food . live . https://web.archive.org/web/20140909024930/http://abcnews.go.com/Lifestyle/avocado-toast-hottest-breakfast-food/story?id=25216095 . 2014-09-09 . 8 March 2017 . ABC News.
  27. News: Barr . Sabrina . 2 December 2018 . Avocados banned from trendy cafes over environmental concerns . 15 March 2021 . . 13 June 2021 . https://web.archive.org/web/20210613035626/https://www.independent.co.uk/climate-change/news/avocados-banned-environment-damage-sustainable-cafe-food-cooking-a8663526.html . live .
  28. News: Howell . Madeleine . May . Gareth . 4 April 2019 . The hidden cruelty of the cashew industry – and the other fashionable foods that aren't as virtuous as they appear . 15 March 2021 . . 12 November 2020 . https://web.archive.org/web/20201112025009/https://www.telegraph.co.uk/food-and-drink/news/healthy-foods-that-are-ruining-the-environment/ . live .
  29. The Avocado War . Rotten . Rotten (TV series) . . 4 October 2019 . 2 . 1 . 16 March 2021 . 5 September 2023 . https://web.archive.org/web/20230905013211/https://www.netflix.com/title/80146284 . live .
  30. News: Reid. David. 16 May 2017. Millionaire says millennials should stop buying avocado in order to buy dream home. CNBC. 15 March 2021. 7 May 2021. https://web.archive.org/web/20210507025044/https://www.cnbc.com/2017/05/16/millionaire-millennials-avocado-property-coffee.html. live.
  31. News: Cummings. William. 16 May 2017. Millionaire to Millennials: Your avocado toast addiction is costing you a house. USA Today. 15 March 2021. 26 January 2021. https://web.archive.org/web/20210126211733/https://www.usatoday.com/story/money/2017/05/16/millionaire-tells-millennials-your-avocado-addiction-costing-you-house/101727712/. live.
  32. News: Levin. Sam. 15 May 2017. Millionaire tells millennials: if you want a house, stop buying avocado toast. The Guardian. 15 March 2021. 12 May 2021. https://web.archive.org/web/20210512085307/https://www.theguardian.com/lifeandstyle/2017/may/15/australian-millionaire-millennials-avocado-toast-house. live.
  33. News: Horowitz. Julia. 15 May 2017. Millionaire to millennials: Lay off the avocado toast if you want a house. CNN. 15 March 2021. 15 March 2021. https://web.archive.org/web/20210315023300/https://money.cnn.com/2017/05/15/news/millennials-home-buying-avocado-toast/index.html. live.
  34. News: 'Don't buy $19 smashed avocado': Melbourne property tycoon hammers millennials over spending habits. 20 May 2017. 9News. 15 May 2017. 18 February 2019. https://web.archive.org/web/20190218041919/https://www.9news.com.au/national/2017/05/15/08/39/melbourne-property-tycoon-hammers-millennials-over-spending-habits. live.
  35. News: Jones. Fionnuala. 17 May 2017. Here's how much avocado toast equates to a house in Ireland. en-GB. News Talk. dead. 20 May 2017. https://web.archive.org/web/20170521083717/http://www.newstalk.com/reader/47.301.343.1291/99144/0. 21 May 2017.
  36. News: Burkeman. Oliver. Will you be able to afford a flat if you stop buying avocado toast?. 23 April 2018. The Guardian. 8 December 2017. en. 9 November 2020. https://web.archive.org/web/20201109015243/https://www.theguardian.com/lifeandstyle/2017/dec/08/afford-flat-stop-buying-avocado-toast-spending. live.

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