Avenue Montaigne Explained

Avenue Montaigne
Map Type:France Paris
Map Size:265
Arrondissement:8th
Quarter:Champs-Élysées
Terminus A:7, Place de l'Alma
Terminus B:3, Rond-Point des
Champs-Élysées
Length:615m (2,018feet)
Width:33m (108feet)
Completion Date:Before 1672
Inauguration Label:Denomination
Inauguration Date:13 July 1850

Avenue Montaigne (in French avəny mɔ̃tɛɲ/) is a street in the 8th arrondissement of Paris, France.

Origin of the name

Avenue Montaigne was originally called the Allée des Veuves (widows' alley) because women in mourning gathered there, but the street has changed much since those days of the early 18th century. The present name comes from Michel de Montaigne, a writer of the French Renaissance. In the 19th century, the street earned some renown for its sparkling and colourful Bal Mabille (Mabille Gardens) on Saturday nights.

Fashion

Avenue Montaigne boasts numerous stores specialising in high fashion, such as Louis Vuitton, Dior, Chanel, Fendi, Valentino, Ralph Lauren, Yves Saint Laurent, Gucci, Chanel, Prada, Chloe, Giorgio Armani, Versace and Dolce & Gabbana, as well as jewellers like Bulgari and other upscale establishments such as the prestigious Plaza Athénée hotel.[1] [2]

By the 1980s, the avenue Montaigne was considered to be la grande dame of French streets for high fashion and accessories, and is now considered more important than rue du Faubourg Saint Honoré. Several established clothing designers set up here, particularly the LVMH (Moët Hennessey Louis Vuitton) group. LVMH brought investment and international attention to the street, and its stable of top designers and firms, such as Céline, Louis Vuitton, Inès de la Fressange and formerly Christian Lacroix, own a substantial portfolio of the street's real estate.

In 2009, the Comité Montaigne presided over by Jean-Claude Cathalan[3] launched a website[4] with an interactive map.

Other uses

Monument

At 15, Avenue Montaigne stands the Théâtre des Champs-Élysées.

History

Paris 1855

The pavilion for the arts display of the Exposition Universelle (1855) was on Avenue Montaigne.

Paris 1913

In 1913, Avenue Montaigne got both the Theatre des Champs Elysees and the Plazza Athenee hotel which created its fame.[5]

Jewellery robberies

On 4 December 2008 the Harry Winston boutique at No 29 was robbed of more than 80 million (about US$100 million) worth of "diamond rings, necklaces and luxury watches" by a "gang of three or four" armed men just before closing. At least two of the thieves were men wearing "wigs and women's clothes." It had also been robbed in October 2007, when a similar heist netted the robbers about €20 million.

Notes and References

  1. Web site: Avenue Montaigne fashion stores. Dior. Chanel. Louis Vuitton. 6 December 2019.
  2. Web site: 7 Iconic Addresses on Avenue Montaigne, Paris. 8 December 2018.
  3. Jean-Claude Cathalan : « Une démarche très systématique », in L'Anti-Crise, Jean-Pierre Thiollet and Marie-Françoise Guignard, Dunod, Paris, 1994, pp.26-28
  4. Web site: Le Guide de l'Avenue Montaigne . 2021-05-15 . 2021-02-28 . https://web.archive.org/web/20210228093251/http://www.avenuemontaigneguide.com/ . dead .
  5. Web site: Avenue Montaigne . 2018 . Paris Digest . 2018-08-08 .